eSports
NBA 2K LEAGUE’S FIRST-EVER “WINTER CLA$H” TIPS OFF FRIDAY

– Online Tournament Featuring NBA 2K League and NBA G League Ignite Players, Social Media Influencers and Fan-Organized Teams will be Livestreamed on Twitch and YouTube –
– Fan Bracket Registration Begins This Week at NBA2KLeague.com –
NEW YORK – The NBA 2K League announced today the league’s first-ever “NBA 2K League Winter Cla$h,” a three-part online tournament beginning Friday, Dec. 4 featuring NBA G League Ignite players, social media influencers and fan-organized teams, competing alongside and against NBA 2K League players for a share of a $35,000 prize pool. The NBA 2K League Winter Cla$h will be livestreamed on the NBA 2K League’s Twitch and YouTube channels. Registration for the fan bracket begins this week at NBA2KLeague.com*.
“Coming off our most-watched season to date, we’re excited to continue our positive momentum by engaging with NBA G League Ignite players, fans and influencers through offseason events like the NBA 2K League Winter Cla$h,” said NBA 2K League Managing Director Brendan Donohue. “This unique event will bring together some of the most recognizable personalities from the NBA 2K League, the 2K community and beyond to showcase their skills in a variety of game modes on NBA 2K21.”
In the three tournament stages, teams comprised of influencers, NBA G League Ignite players and NBA 2K League players will accumulate points for two designated captain duos consisting of Artreyo “Dimez” Boyd (Mavs Gaming), Dayvon “G O O F Y 7 5 7” Curry (Blazer5 Gaming) and two influencers to be announced in the coming days. On Wednesday, Dec. 2, “BFW Live Presented by Bud Light” on the NBA 2K League’s Twitch channel will feature a special NBA 2K League Winter Cla$h episode, where each captain duo will draft three NBA 2K League players and three additional influencers or NBA G League Ignite players who will earn points for the duo for the duration of the tournament. At the conclusion of the tournament, the influencer captain belonging to the captain duo whose drafted players have earned the most points will receive $7,000, with the runner-up influencer captain receiving $5,000.
The first stage tips off Friday, Dec. 4 with a 5-on-5 NBA 2K21 Pro-Am match. Teams will include a captain duo, influencers and NBA G League Ignite players.
The second stage will begin on Monday, Dec. 7 – Tuesday, Dec. 8 and will feature eight fan-organized teams in each of two distinct console brackets, competing against each other in 2-on-2 competition on NBA 2K21’s MyPark game mode. The winning and runner-up teams from each fan bracket will advance to eight-team main brackets played on their respective consoles on Friday, Dec. 11, where they’ll compete against teams made up of NBA G League Ignite players, NBA 2K League players and influencers.
The third and final stage will take place Friday, Dec. 18 and will be a 5-on-5 NBA 2K21 Pro-Am match. Each team will feature a captain duo and three NBA 2K League players.
All games in each stage of the NBA 2K League Winter Cla$h will be played in a best-of-three format.
Below please find a current list of NBA 2K League Winter Cla$h participants. A full list of participants and the complete game schedule will be announced in the coming days.
- AnnoyingTV – Influencer and content creator with over 519K subscribers on YouTube and 8K subscribers on Twitch
- Alexander “Steez” Bernstein (76ers GC) –The former financial advisor helped lead 76ers GC to the 2019 NBA 2K League Finals
- Artreyo “Dimez” Boyd (Mavs Gaming) –The No. 1 overall pick in the inaugural NBA 2K League Draft averaged 15.6 ppg and 3.4 apg at shooting guard during the 2020 season
- DeMar “Deedz” Butler (Heat Check Gaming) – The former U.S. Navy member was selected by Jazz Gaming in the inaugural NBA 2K League Draft
- Dayvon “G O O F Y 7 5 7” Curry (Blazer5 Gaming) – The 2018 NBA 2K League Champion with Knicks Gaming averaged a double-double (11.7 ppg, 12.7 rpg) with Grizz Gaming during the 2020 season
- Cody Demps (NBA G League Ignite) – Appeared in 40 games for the Stockton Kings during the 2019-20 NBA G League season and averaged 14.4 ppg along with 5.4 rpg
- Dominus – Influencer and NBA 2K content creator with 272K subscribers on YouTube
- Brendan “Reizey” Hill (Magic Gaming) – The point guard was named 2019 NBA 2K League Rookie of the Year
- IpodKingCarter – Influencer and NBA 2K content creator with 646K subscribers on YouTube; also streams on Facebook Gaming
- ItsPikaaa – Influencer with 293K followers on TikTok
- Jonathan Kuminga (NBA G League Ignite) – Ranked the No. 4 high-school player in the 2020 ESPN 100 and the top player in New Jersey in the Class of 2020
- William “Strainer” Morales (Cavs Legion GC) – Shooting guard who averaged 21.7 ppg and 4.1 apg during the 2020 season
- Sten “SAV” Valge-Saar (Lakers Gaming) – The Canada native was named a finalist for 2020 NBA 2K League Rookie of the Year Delivered by Panera Bread after averaging 32.9 ppg and 8.7 apg
- Justin “Sherm” Sherman (Hornets Venom GT) – Point guard who averaged 22.6 ppg and 5.3 apg with Mavs Gaming during the 2020 season
- StaxMontana– Influencer and NBA 2K content creator with 36K subscribers on YouTube
- TyTheGuy – Hip hop recording artist, influencer and content creator with 494K YouTube subscribers
The NBA 2K League Winter Cla$h has a total prize pool of $35,000. Below please find the prizing breakdown:
- $16,000 available in the tournament’s second stage in the main brackets ($5,000, $2,000 and $500 awarded to 1st, 2nd and 3rd/4th place, respectively on each console)
- $12,000 available to the influencer captains based on points accumulated throughout the three stages ($7,000 and $5,000 awarded to the winning and runner-up influencer captains, respectively)
- $5,000 awarded to the winning team of the 5v5 Pro-Am influencer game
- $1,000 awarded to the winners of each fan bracket in the tournament’s second stage
For more information, fans can follow the NBA 2K League on Twitter (NBA2KLeague), Instagram (nba2kleague), Facebook (NBA 2K League), Twitch (NBA2KLeague) and YouTube (NBA 2K League) and visit NBA2KLeague.com.
*Fan participation in the NBA 2K League Winter Cla$h subject to Official Rules. Not all fans who sign up will get to participate.
eSports
Mirage Digital Announces Partnership with Team Liquid

Mirage Digital, the next-generation content studio shaping the future of digital entertainment, announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World of Warcraft: Race to World First event.
Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms.
Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race to World First campaign yet, with live coverage kicking off in July. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike.
“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels,” said Griffin Haddrill, Founder of Mirage Digital.
The multi-day broadcast includes full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day’s highlights – providing an unprecedented level of access to Team Liquid’s journey and personalities within the event.
Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating – this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience.
“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.
“This is a historic evolution in how we bring eSports to the world. We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President & COO of Team Liquid.
This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
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