Gambling in the USA
High 5 Games Gets Go-Ahead to Launch Online Casino Games in Michigan
It’s one more piece of the puzzle as the casino content provider makes major push into the United States
High 5 Games (High 5) is doubling down on its focus to grow its presence in the United States. The casino content provider today announced that it has been given the green light to roll out its online slot portfolio in Michigan and is ready to enter additional US markets the second regulations permit.
Anthony Singer, CEO and founder of High 5 Games, commented: “We’ve expanded into every European market over the last few years, and now we’re refocusing our efforts here at home. Receiving approval for our games to go live in Michigan is a key step. We’ll be there on Day 1, we’ll be in Pennsylvania shortly after, and we’ve made a commitment to be in every state across the US as new iGaming markets open up. Big things are happening.”
With a 25-year history of entertaining players in the United States on the casino floor and online, High 5 has a unique understanding of the US market and is well-positioned to deliver products that players demand.
That history includes Michigan. High 5 already has an established land-based presence in the state, with a number of titles in its collection on the floor of several Michigan casinos, including The Green Machine Deluxe, Double Da Vinci Diamonds, Triple Double Da Vinci Diamonds, and Secrets of the Forest. Much of its land-based content will be available to players in Michigan online.
The familiarity to players in Michigan doesn’t end there. With its social games product available to players in the state since 2012, High 5 has a large database of social players in Michigan ready to transition to real money gaming. That process should be relatively simple thanks to High 5’s highly scalable marketing funnel that converts players efficiently.
High 5 plans to mirror its New Jersey success in Michigan. A licensed supplier in the Garden State with over 150 casino games and full game certification, High 5 has 20 casino partners and has been entertaining players there since 2012.
While its many New Jersey partners gain access to High 5 titles through a number of platforms, High 5 is aiming to drive growth in Michigan and beyond through Opus, its own proprietary platform, which supports real money and social casino games. High 5’s gaming platform also supports slot content from other manufacturers, giving its partners the power to offer customers the best content and lead in new markets.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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