Scientific Games Corporation has signed a new five-year deal with the Massachusetts State Lottery Commission (MSLC). As per the deal, Scientific Games will supply its world-leading instant games, second chance promotions, and digital engagement programs to the Massachusetts Lottery (Mass Lottery).
Scientific Games’ new contract, which may be extended up to two years by MSLC, includes consumer digital services that will engage players through exciting second chance game features and help the Lottery protect and grow revenues for the Commonwealth. Scientific Games currently creates and produces 96% of the Mass Lottery’s instant games.
“The combined expertise of the Mass Lottery team and the teams at Scientific Games has resulted in great instant game entertainment that has generated strong revenues to benefit programs in the Commonwealth. We look forward to continuing this partnership and working to expand player digital engagement,” Ed Farley, Chief Marketing Officer of MSLC, said.
“It goes without saying that the Mass Lottery has been the highest performing instant game lottery in the world for many years and continues to set the bar for lotteries around the globe. We are extremely proud of the results of this trusted business partnership over the past four decades. Our 2nd chance and digital services are second to none, and we look forward to further expanding Scientific Games’ services to player engagement in online/mobile channels in Massachusetts,” John Schulz, Senior VP for Lottery Instant Products at Scientific Games, said.