Gambling in the USA
Kansas Lottery Posts Out-of-this-World Results with Inaugural GALAGA™ Instant Game
Pollard Banknote Limited congratulates the Kansas Lottery on the success of its $5 GALAGA™ instant scratch game—the first-ever lottery game to leverage the GALAGA™ brand. Launched on July 27, 2020, GALAGA™ CA$H has recorded five-week sales 51% higher than the average of all other $5 licensed games in Kansas since 2017.
Debuting in North America in 1981, GALAGA™, with its intergalactic theme and superior gameplay, earned recognition from TIME magazine as one of the greatest video games of all time. GALAGA™ CA$H perfectly captures the video game’s nostalgic flair by pairing its iconic imagery with an eye-catching ticket design, making it easy to see why players are hooked on this instant game.
In addition to its striking design, GALAGA™ CA$H offers a 2nd Chance digital component through the Lottery’s PlayOn® Players’ Loyalty Program app (powered and supported by Pollard Banknote). By submitting a non-winning GALAGA™ CA$H ticket, PlayOn® members earn an entry into the 2nd Chance draw for a GALAGA™ arcade cabinet game plus $1,000 (with a total of 10 prizes to be won). They also unlock the GALAGA™ CA$H interactive game which rewards members with player points! This interactive game mimics the classic video game’s playstyle, leveraging the brand equity and awareness of GALAGA™ while offering players the opportunity to re-live their fondest arcade memories! Marking the first licensed game interactive extension on the PlayOn® platform, the GALAGA™ CA$H interactive game allows further game play through the purchase of an instant ticket.
Players of the GALAGA™ CA$H instant ticket who are not yet PlayOn® members can get in on the action too. By registering for PlayOn® and then submitting a non-winning ticket, they will be eligible for the GALAGA™ CA$H 2nd Chance draw and will be able to play the GALAGA™ CA$H interactive game to earn points. New members will also have opportunity to explore the program’s various offerings and point-earning opportunities.
“The success of GALAGA™ CA$H was evident soon after its launch in late July,” said Steve Durrell, Executive Director, Kansas Lottery. “The brand’s retro appeal and popularity prompted us to build a fun game and offer second-chance promotions which we expect to bring in new players and ultimately support multiple social and economic initiatives throughout the state of Kansas.”
“We are thrilled that the Kansas Lottery chose to leverage the unique appeal of the GALAGA™ brand, which has proven its ability to perform exceptionally well after its launch,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “GALAGA™ holds a multi-generational appeal with powerful brand awareness among millennials and Golden Age gamers. GALAGA™ gives gamers a chance to relive the glory days of arcade gaming through its 2nd Chance interactive game extension on PlayOn®, enhancing player excitement and engagement.”
Since the Kansas Lottery’s start-up in November 1987, ticket sales have produced nearly $1.86 billion in revenues for the State of Kansas. In that same period, more than $3.4 billion worth of prizes have been paid to players, and retailers have earned close to $358 million in commissions. Funds generated by the Kansas Lottery go towards supporting economic development initiatives, prison construction and maintenance projects, local juvenile detention facilities, problem gambling assistance, and the State General Fund.
SOURCE Pollard Banknote Limited
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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