The National Football League (NFL) club The Detroit Lions has chosen BetMGM as the club’s first official sports betting partner. BetMGM is a joint venture between MGM Resorts International and GVC Holdings. BetMGM will now feature in the club’s fan-focused assets such as Lions Bingo and Lions Perks and team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
Detroit Lions Team President Rod Wood commented: “The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership. We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
BetMGM’s Chief Marketing Officer Matt Prevost said: “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
Lions Bingo, a predictive, free to play game, is already available on the Detroit Lions mobile app. The game allows fans to play bingo while guessing what plays might happen or statistics achieved during home and away Lions games for various, non-cash prizes. After the new deal, players will be able to win cash prizes while playing the game.
David Tsai, President, Midwest Group, MGM Resorts, said: “All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season. We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”