The award-winning BetRivers.com, the award-winning sportsbook platform, is joining hands with the sports betting network VSiN to launch Rush Hour, which will be the first ever national sports betting show broadcast from a sportsbook in Illinois.
VSiN will broadcast Rush Hour live from the in-casino sportsbook in Rivers Casino Des Plaines. The program will serve as a consumer acquisition marketing initiative for both the companies.
“We are excited to connect the BetRivers brand nationally with VSiN’s passionate and growing base of sports bettors,” said Richard Schwartz, president of Rush Street Interactive. “We plan to work closely with the talented VSiN team to generate betting content that entertains and informs their listeners.”
“As the premier betting brand in Illinois, and first to launch both online and land-based sportsbooks in the state, Rivers Casino Des Plaines, Chicagoland’s Hometown Sportsbook™, is a perfect backdrop for the new Rush Hour betting show,” said Corey Wise, general manager of Rivers Casino Des Plaines.
Danny Burke, a die-hard sports fan from Chicago who has been hosting “Bet on, Chicago” on VSiN, will host Rush Hour.
Betting analysts from multiple BetRivers locations will take part in the show to offer unique regional perspectives on the sports betting markets as the odds and lines move. Rush Hour will provide insights and access to live sports betting data from across the USA.
“As BetRivers.com emerges as one of the top sportsbooks in Illinois and across the United States, we couldn’t be more excited to launch the first national sports betting show out of Illinois with our friends at BetRivers,” said Brian Musburger, founder and CEO of VSiN. “Not only because of the importance of the Illinois sports betting market, but also because Chicago was the birthplace of VSiN and a place so many of us on the team have called home over the years. It’s amazing to come home and partner with BetRivers to deliver the most credible sports betting news and analysis available in the industry.”