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Gambling in the USA

Ellis Island Casino and Konami Gaming Launch Field Trial of Marker Trax Cashless Casino Markers

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Ellis Island Casino and Konami Gaming Launch Field Trial of Marker Trax Cashless Casino Markers

 

Konami Gaming has announced that its SYNKROS CMS has powered the launch of Marker Trax cashless casino slot markers at Ellis Island Casino, Hotel & Brewery. It is the gaming industry’s first field trial of cashless slot credit lines in the state of Nevada.

Guests at Ellis Island can apply, get approved, and begin using their slot credit in under five minutes, all electronically. Rather than receiving physical cash for a casino marker, guests enrolled in a PIN-protected SYNKROS cashless wagering account can use their Marker Trax slot credit line to play electronically on any slot machine on the property.

The integration of Marker Trax with SYNRKOS enables Ellis Island Casino to seamlessly issue, record, manage, and track these cashless credit lines, for optimal collections and Anti-Money Laundering compliance.

“The convenience and security of Marker Trax allows players to access an approved credit line in minutes, while eliminating touchpoints with physical cash and multiple personnel. It’s incredibly simple for guests, and truly streamlined within SYNKROS for staff and supervisors,” Gary Ellis, owner of Ellis Island Casino, Hotel & Brewery, said.

“Using the Marker Trax system at Ellis Island is a very easy way to play and allows me to never have to withdraw at an ATM machine. It’s a unique and convenient way of gaming and I believe it’s the future,” Ellis Island Passport Players Club Member D’Ante Garner said.

Jeanette Disbrow, who credits Marker Trax for effectively advancing the gaming experience, said: “Marker Trax is changing the face of gaming. It’s a safe and easy alternative for slot players to enjoy, rather than having to use an ATM. It’s the kind of innovation that’s been needed in gaming for years.”

“SYNKROS has long supported cashless wagering and now we’re thrilled to work with Ellis Island Casino to take the technology even further through Marker Trax’s increased access to convenient slot credit. This technology allows players to apply for a credit line, receive approval, and download that approved credit to their game without ever leaving their seat,” Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, said.

“The player response and business results with Nevada’s first Marker Trax field trail has been incredibly encouraging. Our goal is to take the risk out of slot markers, to ultimately advance play activity for the benefit of players and properties. Add the electronic cashless component, and it’s even more safe and convenient for all involved,” Charlie Skinner, chief operating officer of Marker Trax, said.

SYNKROS’ robust data analytics combined with Marker Trax technology allows administrators to track all activity associated with an extension of credit. This creates a verifiable audit trail to ensure casino credit is enjoyed within the casino environment.

Gambling in the USA

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

 

The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO awarded Pennsylvania license 

 

Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Gambling in the USA

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING™ platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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