Gambling in the USA
Ellis Island Casino and Konami Gaming Launch Field Trial of Marker Trax Cashless Casino Markers
Konami Gaming has announced that its SYNKROS CMS has powered the launch of Marker Trax cashless casino slot markers at Ellis Island Casino, Hotel & Brewery. It is the gaming industry’s first field trial of cashless slot credit lines in the state of Nevada.
Guests at Ellis Island can apply, get approved, and begin using their slot credit in under five minutes, all electronically. Rather than receiving physical cash for a casino marker, guests enrolled in a PIN-protected SYNKROS cashless wagering account can use their Marker Trax slot credit line to play electronically on any slot machine on the property.
The integration of Marker Trax with SYNRKOS enables Ellis Island Casino to seamlessly issue, record, manage, and track these cashless credit lines, for optimal collections and Anti-Money Laundering compliance.
“The convenience and security of Marker Trax allows players to access an approved credit line in minutes, while eliminating touchpoints with physical cash and multiple personnel. It’s incredibly simple for guests, and truly streamlined within SYNKROS for staff and supervisors,” Gary Ellis, owner of Ellis Island Casino, Hotel & Brewery, said.
“Using the Marker Trax system at Ellis Island is a very easy way to play and allows me to never have to withdraw at an ATM machine. It’s a unique and convenient way of gaming and I believe it’s the future,” Ellis Island Passport Players Club Member D’Ante Garner said.
Jeanette Disbrow, who credits Marker Trax for effectively advancing the gaming experience, said: “Marker Trax is changing the face of gaming. It’s a safe and easy alternative for slot players to enjoy, rather than having to use an ATM. It’s the kind of innovation that’s been needed in gaming for years.”
“SYNKROS has long supported cashless wagering and now we’re thrilled to work with Ellis Island Casino to take the technology even further through Marker Trax’s increased access to convenient slot credit. This technology allows players to apply for a credit line, receive approval, and download that approved credit to their game without ever leaving their seat,” Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, said.
“The player response and business results with Nevada’s first Marker Trax field trail has been incredibly encouraging. Our goal is to take the risk out of slot markers, to ultimately advance play activity for the benefit of players and properties. Add the electronic cashless component, and it’s even more safe and convenient for all involved,” Charlie Skinner, chief operating officer of Marker Trax, said.
SYNKROS’ robust data analytics combined with Marker Trax technology allows administrators to track all activity associated with an extension of credit. This creates a verifiable audit trail to ensure casino credit is enjoyed within the casino environment.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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