Gambling in the USA
Hard Rock Hotel & Casino Atlantic City To Re-Open With ‘Safe + Sound’ Program And Clean Team

Hard Rock Hotel & Casino Atlantic City announced today that the property will reopen under new and thorough ‘Safe + Sound’ program guidelines to help ensure good clean fun at the resort destination.
“Hard Rock and Seminole Gaming have made a tremendous commitment to sanitary protocols and a safety-first mentality for both guests and team members,” said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International. “We are making sure our resorts are safe and sound so our guests and team members have peace of mind when they return.”
The ‘Safe + Sound’ Reopening Plan and Protocols have been developed in accordance with guidelines provided by Hard Rock International and adopts the Atlantic City Casino Industry’s Summary Plan of Proposed Reopening Protocols in effort to take a responsible and conservative approach in providing a safe, secure and fun environment.
“We look forward to welcoming back our loyal guests and team members for an exciting summer at the Jersey Shore. Our top priority over the last several months was diligently developing new ‘Safe + Sound’ protocols ensuring a comfortable environment to stay, play and work. Included in those protocols is the requirement for all to wear masks and have their temperature scanned with thermal imaging technology before entering the property,” said Joe Lupo, President of Hard Rock Hotel & Casino Atlantic City. “Creating the ‘Safe + Sound’ protocols, implementing detailed training programs and carefully cleaning the property will provide the most thorough and responsible approach in Atlantic City, providing good clean fun for all.”
The ‘Safe + Sound’ program adheres to the directives of the World Health Organization (WHO), the Centers for Disease Control & Prevention (CDC).
Key Highlights
– Mandated masks for guests and team members
– Temperature check for guests and team members
– A new Safe + Sound Clean Team
– Increased quality of air circulation
– AtlantiCare partnership focused on contact tracing, training, telehealth and more
Safe + Sound guidelines and property updates include:
Personal Protection Guidelines
- All guests and team members will be required to wear masks or cloth face coverings that meet CDC guidelines, except when eating or drinking. Masks will be provided to guests, as needed.
- Appropriate social distancing requirements in gaming and non-gaming areas will be required and enforced by all team members, which will include over 750 signs posted throughout the complex to help ensure adherence to ‘Safe + Sound’ Program guidelines.
- Over 200 hand sanitizer dispensers will be placed in all high-traffic, high-visibility areas such as key guest and team member entrances and contact areas such as valet, porte cochere, reception areas, hotel lobby, casino floor, restaurant entrances, meeting and convention spaces, elevator landings, pools, and exercise areas.
Thermal Imaging
- Thermal Imaging provided by CERTIFY’s SnapXT will take the temperature of all guests and team members entering the property.
- Points of entry will be limited to allow the Security Team to conduct temperature screenings. Those who display a temperature of 100.4°F or greater will be escorted to a designated area for a secondary temporal temperature screening. Those have a temperature of 100.4°F or greater will not be authorized entry to the property.
- The Hard Rock Atlantic City Security Team will be specially trained and responsible for all temperature checks, monitoring entrances/exits, reminding guests and team members of social distancing requirements, managing line queueing, and distributing PPE as well as ensuring that everyone is following the required PPE protocols.
Safe + Sound Clean Team
- More than 100 team members will be part the ‘Safe + Sound’ Clean Team to focus on cleaning and disinfecting surfaces throughout the complex, with special emphasis on high-touch surfaces and common areas. They will be clearly visible with a lime green uniform stating, “Clean Team.”
- The team will focus especially on the deep cleaning of all gaming surfaces, chips, hotel rooms, restaurants, pool and public areas.
- A designated member from each department will meet with the ‘Safe + Sound’ Committee weekly to proactively monitor, communicate and enhance protocols.
Property & Gaming Changes
- The property has purchased over 1,000 new air filters that are frequently changed out in common areas throughout the building, with 100% outside air flow into the building which increases the quality of air circulation.
- The air quantity within Hard Rock Atlantic City provides approximately 10 to 12 air changes per hour, maximizing the exchange of fresh air.
- The property is working closely with AtlantiCare to provide a more thorough and responsible approach in COVID-19 related matters, including contact tracing, training, telehealth and more.
- The hotel will follow thorough and upgraded cleaning guidelines that includes frequent disinfecting of high touch areas as instructed by the CDC, WHO and local officials to ensure good clean fun.
- Plexiglass will be installed in the following areas: Front Desk, Cage, Wildcard Services, Sportsbook, Box Office and select Table Games.
- Guests or related guests will be required to adhere to one vacant position between slot machines and table games played unless related or together in a group. Limited occupancy based on game will take place to allow for social distancing.
- There will be a reduction in guest capacity throughout the casino that will be posted at each venue.
- Due to occupancy restrictions, guests must be 21+ to visit Hard Rock Atlantic City unless they have a hotel or restaurant reservation.
- Shows will remain dark and the Fresh Harvest Buffet will remain closed until further notice.
Team Member Protocols
- All team members will receive general health and hygiene training on COVID-19 sanitization protocols followed by a comprehensive position-specific training of their new Standard Operating Procedures.
- All team members will be required to complete a health questionnaire, prior to returning to work and before entering the property daily.
- Protective equipment will be provided to team members whose responsibilities require them as determined by health officials.
- A ‘Safe + Sound’ Committee has been created to oversee compliance of sanitization, social distancing, and reopening protocols.
- Team members will go through thorough training and will enforce and communicate required CDC guidelines.
Food & Beverage
- Restaurants will have limited occupancy to enforce social distancing guidelines.
- Restaurant venues including Council Oak Steaks & Seafood, Kuro, Il Mulino, Hard Rock Cafe, Youyu Noodle Bar, Sugar Factory, Flavor Tour and White House Subs will be open with social distancing requirements in place.
- Upon reopening, Hard Rock Atlantic City Beach Bar will open at 11 a.m. daily and Hard Rock Cafe and Sugar Factory will both offer outdoor dining options.
SOURCE Hard Rock Hotel & Casino Atlantic City
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER

Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
Gambling in the USA
Bruce Smith Enterprise and The Cordish Companies Break Ground on New Live! Casino & Hotel in Petersburg, Virginia

Bruce Smith Enterprise and The Cordish Companies celebrated the groundbreaking of the new LIVE! CASINO & HOTEL VIRGINIA in Petersburg. The milestone officially commences construction on a transformative project that will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs, and set a new standard for gaming, hotels, and entertainment in the Commonwealth. Live! Casino & Hotel Virginia is part of a larger $1.4 billion master plan by the partnership, scheduled to be developed in phases, that will bring a world-class mixed-use resort destination to Petersburg.
Executives from Bruce Smith Enterprise, The Cordish Companies, and Cordish Gaming were joined by Petersburg City Mayor Sam Parham and members of Petersburg City Council, Virginia State Senator Lashrecse Aird, Virginia State Delegate Kim Taylor, and many other business and community leaders at the project site in Petersburg. The development site, ideally located on Brasfield Parkway at the intersection of Wagner Road and Interstate I-95 just 20 miles south of Richmond, will provide easy access on and off the East Coast’s major north-south interstate.
“It has been a source of immense satisfaction and pride to partner in this incredible development. For far too long people have simply driven by the City of Petersburg, but today marks the beginning of a new era in which Petersburg will become a prime destination. This pivotal project will ignite tourism, create jobs, and ultimately deliver on the promise of greater opportunity and upward mobility for local families. As a champion of Petersburg and its residents, I am happily confident that this historic development will uplift, empower, and enrich this community for years to come,” said Bruce Smith, founder of Bruce Smith Enterprise.
Live! Casino & Hotel Virginia is slated to open in 2027. A temporary gaming facility will open by the end of 2025 to immediately begin creating an estimated 500 new jobs, vendor opportunities and economic benefits for the City. In its first 10 years, the project is expected to generate $2.8 billion in economic stimulus to the region; $504 million in tax revenues including $240 million to the City of Petersburg; $802 million in economic benefits during construction; $201 million in annual economic benefits each year after opening; and 7500 new jobs including 6100 during construction and 1400 new permanent jobs.
“Today marks a monumental day for The Cordish Companies as we expand our Live! brand into the Central Virginia region with the development of Live! Casino & Hotel Virginia. Our company is a national leader in successfully developing and managing large-scale urban revitalization projects across the country. Live! Casino & Hotel will be a transformative development that will bring a world-class gaming and entertainment experience to millions of visitors, create significant new jobs, and generate millions of dollars in economic benefits for the community that will provide a beneficial impact for generations. We look forward to making an immediate impact on the region with the construction of a temporary gaming facility that will be operational before the end of 2025, so that we can begin creating jobs, vendor opportunities and economic benefits for the City,” said Zed Smith, Chief Operating Officer for The Cordish Companies.
Gambling in the USA
PENN Entertainment Launches Stand-alone Hollywood Casino App in New Jersey

PENN Entertainment announced that its stand-alone Hollywood Casino app has launched in New Jersey. The new Hollywood Casino platform is available on Android, iOS, and desktop and can also be accessed via the ESPN BET app. Customers can login to Hollywood Casino using their ESPN BET credentials, allowing for a seamless experience across PENN’s online betting and casino platforms.
Ranked by Eilers & Krejcik as the #2 overall iCasino product in the US, Hollywood Casino offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house casino game development studio. Hollywood Casino also includes bespoke live dealer tables and exclusive games such as the recently launched Devils Blackjack, an original title leveraging PENN’s partnership with the New Jersey Devils.
“We’re thrilled to introduce our dedicated, casino-first experience to customers across New Jersey. Hollywood Casino delivers a best-in-class experience with an extensive game library, seamless gameplay, and exclusive content from our in-house studio. This launch builds on the strong momentum we’ve gained since introducing our enhanced standalone app in December,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.
The stand-alone Hollywood Casino platform debuted in Pennsylvania last December and is also available in Michigan.
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