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Gambling in the USA

Inspired’S Virtual Sports Take The Main Stage

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“The Kentucky Derby: Triple Crown Showdown” A Success

New York – On the date that is annually reserved for the “Most Exciting Two Minutes in Sports,” the first Saturday in May, 1.7 million viewers tuned in to watch the 13 Triple Crown winners battle it out in “The Kentucky Derby: Triple Crown Showdown” created by Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE), the Company announced today. In a virtual race for the ages, Secretariat emerged as the ultimate champion, winning the race 47 years after winning the Kentucky Derby at Churchill Downs.

“The Kentucky Derby: Triple Crown Showdown” was an exciting part of Churchill Downs’ nationwide “Kentucky Derby at Home” party, and was televised at the culmination of NBC’s broadcast which included a look back at American Pharoah’s 2015 Derby win. The day of programming celebrated the traditional date of the Kentucky Derby since the 146th running has been postponed until September 5th this year due to ongoing COVID-19 concerns. The virtual race allowed viewers to experience the magic of the Derby using the latest, best-in-class graphics and animation and featured a stunning, fully accurate re-creation of the Twin Spires of Churchill Downs and the traditional atmosphere of the Kentucky Derby on the first Saturday in May.

“This was a great event for everyone involved — Churchill Downs got to celebrate on their traditional Derby day, racing fans got to see the greatest-of-all-time face off, we had the opportunity to showcase the realism of our Virtual Horse Racing product, and it was all for a good cause,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “Virtual Sports have been popular in Europe for years, but putting together The Kentucky Derby: Triple Crown Showdown for a national television broadcast was a great marketing opportunity for our Virtual Sports in the U.S. In addition to the extensive viewership, social media was abuzz for Kentucky Derby at Home, with 91% positive sentiment before and after the race. This is a great example of how Virtual Sports can plug the gap and bring people together for some relief during these difficult times, just as real sports do.”

“While we await Kentucky Derby 146 in September, our partnership with Inspired Entertainment in creating the virtual Derby not only allowed fans celebrating Kentucky Derby at Home a chance to experience the thrill of a race at Churchill Downs together,” said Bill Carstanjen, CEO of Churchill Downs Incorporated, “but the excitement leading up to it gave us a platform to raise and match funds for important COVID-19 relief efforts.”

Inspired’s Virtual Sports uses life-like graphics to mimic the experience of real sports betting, thanks to technology that has evolved over nearly two decades. Each event lasts around 90 seconds and games are designed to be easy to play. Inspired has the largest array of sports available 24/7, providing a consistent stream of sports betting content, even at times when live sports are not feasible. Virtual Sports provide new revenue streams for gaming providers that can be easily integrated into existing sportsbooks and websites. Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.

 

Gambling in the USA

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

 

The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO awarded Pennsylvania license 

 

Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Gambling in the USA

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING™ platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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