New York-based Boom Sports has entered into a deal with Penn National Gaming and secured market access to launch mobile sportsbooks and online casinos in five US states.
According to a press release from Boom Sports, the partnership will see it operate mobile sportsbooks and online casinos through the deal, which will remain in place for 20 years once each state signs off on the arrangement. In addition, the company will launch a new product tied to Barstool Sports, which was acquired by Penn National in January for $450 million.
The new agreement allows Boom Sports to provide its own digital sports gambling and iCasino products under the Penn National umbrella in five states, including Louisiana, Mississippi, Missouri, New Mexico, and Ohio.
“This agreement marks a pivotal moment in the history of Boom Sports. As we aim to become the premier technology provider for the real-money online gaming industry, this deal will allow us to unveil our unique sportsbook vision directly to consumers,” Stephen A. Murphy, co-founder and CEO of Boom Sports, said.
“We look forward to powering the digital products of the leading online casino operators in the world through our innovative game content, casual-friendly user experience, and superior technology. This market access deal allows Boom to get our regulated, real-money products in front of consumers directly so we can make sure our partners get the most proven and successful products,” Med Naooshan, chief technology officer and president of Boom Sports, said.