IMG ARENA, a leading sports betting service and content hub, has secured rights to provide U.S. sports betting operators with live streams of select out-of-market National Hockey League (NHL) games via the operators’ digital betting platforms available in legalized markets. This opportunity represents a further example of IMG ARENA’s live streaming of NHL games for sports betting operators, which IMG ARENA has been offering in legalized European markets for several years.
Freddie Longe, EVP and MD of IMG ARENA, said, “The NHL is a highly-valued asset in our portfolio, and we are proud to expand this successful partnership to offer one of the largest U.S. sports to our growing customer base of sportsbooks. This marks a major development in the U.S. betting rights landscape, and we look forward to driving further engagement for NHL fans.”
“We are excited about the expansion of our international relationship with IMG ARENA into the U.S.,” said Steve McArdle, NHL Executive Vice President of Digital Media and Strategic Planning. “The NHL has taken a progressive approach to sports betting, and this live game streaming opportunity with IMG ARENA provides another innovative touchpoint for fan engagement.”
Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.