Incentive Games partners up with Racing Post in the US

Gamification specialists, Incentive Games’ presence in the i-Gaming market, within the United States, continues to grow as they strike a new deal with Racing Post-operated, free sports betting picks site: Pickswise.

The partnership will kick off next month with Incentive Games supplying Pickswise with a winning margin prediction game centred around this year’s Thanksgiving NFL matchups. The collaboration will allow Pickswise to capitalise on their rapidly growing customer base by integrating Incentive Games’ purpose-built games to better retain and monetise their customers.

Jake Apperley from Pickswise said “We are very excited about launching the NFL game for Thanksgiving. It’s a fantastic opportunity to attract new customers and engage our existing audience. The game is free to play, easy to join and a huge prize is up for grabs. What’s not to love?”

Built using the latest research in behavioural design, Incentive Games’ products assist operators, affiliates and tipster sites in driving traffic through the gamification of real-life sports and betting events. They then upsell specifically tailored versions of their clients’ high-value products and services based on the user’s in-game choices and behaviour.

Following on from their success in Africa and Europe providing free-to-play jackpot games, incentive Games are keen to continue their global expansion by setting firm foundations with Racing Post across the pond. Sports betting in America is being embraced hastily state-by-state with 11 already granting full legality and seven having passed laws with start dates pending.

CEO of Incentive Games, John Gordon said about the deal “We are thrilled to be working with such an established and respected company as Racing Post and we are eagerly looking forward to offering the new and engaging products and games to the developing US market”