Sports betting platform Unibet has signed a significant, multi-year sponsorship deal with the NHL’s New Jersey Devils and appointed Martin Brodeur, the former Devils’ goaltender, as its Brand Ambassador.
The partnership with the Devils marks Unibet’s first with a U.S. based professional sports team and its first significant investment in the U.S. market.
“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world. The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love,” Martin Brodeur said.
“We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goaltending legend Martin Brodeur to our team. Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils,” Arnas Janickas, Head of U.S. Marketing at Unibet said.
“Following the New Jersey Devils game in Sweden and Switzerland last October and the franchise’s position as a rapidly growing global brand, it was natural to partner with a sportsbook with a reputation as a trusted leader in the European and international sports betting ecosystem. We look forward to connecting this esteemed international sportsbook with the passionate fans of New Jersey, providing one more avenue through which Devils fans can engage and with the most exciting team in the NHL this year. Unibet’s selection of Devil’s legend Martin Brodeur as their ambassador, is an indication of their marketing savvy, comprehensive awareness of the New Jersey sports market and desire to activate in a differentiated way,” Adam Davis, Chief Revenue Officer for Harris Blitzer Sports and Entertainment said.