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Gambling in the USA

EquiLottery Games Partners with Major League Baseball

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New Lottery Game – Baseball Bucks – will allow lottery players to purchase tickets based on live MLB games

EquiLottery Games®, North America’s live sports lottery game developer, announced an agreement with Major League Baseball (MLB) that will see EquiLottery launch a new officially-licensed lottery draw game titled Baseball Bucks™. Under this multi-year agreement, Baseball Bucks will feature the official brand marks of MLB and the 30 MLB Clubs. Financial terms were not disclosed.

“We are pleased to be working with one of the most iconic leagues in professional sports worldwide,” said EquiLottery Games CEO Brad Cummings. “We have already hit the ground running and the early response from lotteries to Baseball Bucks has been exceedingly positive. I want to thank MLB for being exceptional to work with through this process as we develop a game that will increase the engagement with baseball across the U.S. while also returning more money to the good causes lotteries support. As with all of our games, Baseball Bucks is designed to be a win for all parties involved.”

“We are always aiming to work with partners who share our goal of providing innovative ways for fans to engage with live games,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Baseball Bucks is a completely new gaming opportunity for lottery players and baseball fans. We’re looking forward to working with Brad and EquiLottery Games to bring Baseball Bucks to as many jurisdictions as we can.”

Based on the patented game platform developed by EquiLottery Games, Baseball Bucks marks the first time a U.S. professional sports league has entered the lottery draw game category. Lottery players will purchase a quick pick ticket that features 10 games from that day’s MLB regular season schedule. Winning tickets will match anywhere from 7 out of 10 winning teams to 10 out of 10 winners, with four prize tiers and overall odds of just 6 to 1.

Joining other live sports lottery games offered by EquiLottery Games such as Win Place Show® and Race Car Cash™, Baseball Bucks will utilize a quick pick gameplay style that makes it a pure game of chance. This appeals to a different kind of lottery player than traditional sports gaming and expands engagement with baseball fans.

This partnership also will see the parties potentially collaborate on other lottery games based on live baseball, including designs that offer life-changing jackpots similar to popular mainstays such as Powerball® and Mega Millions®. EquiLottery Games, the pioneer of live sports lottery games in North America, has already announced a partnership with Speedway Motorsports to develop a game based on live auto racing tentatively called Race Car Cash and has several other league deals in the works. EquiLottery Games recently launched Win Place Show, a lottery game based on live horse racing, through the Kentucky Lottery on a pilot basis.

 

About EquiLottery Games:
As the developer of the first daily lottery game based on a live sporting event to be offered through a U.S. lottery, EquiLottery Games is the pioneer of this exciting new game of chance sports category in lottery and gaming. This first-of-its-kind company offers a series of games based on popular sports such as auto racing, baseball, basketball, football, golf, hockey, and horse racing and partner with leagues and racetracks to integrate their iconic branding and valuable IP with the convenience of government lottery systems. Protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include central gaming systems, data licensing, horsemen negotiations, intellectual property licensing, mobile apps, multi-channel marketing support, second chance raffle prizes, sports calendar development, sports league licensing, systems integrations, and video streaming.

About Major League Baseball:
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

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Gambling in the USA

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

 

The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO awarded Pennsylvania license 

 

Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Gambling in the USA

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING™ platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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