Roar Digital LLC, the joint venture of MGM Resorts International and GVC Holdings, has launched the BetMGM online gaming app in New Jersey. BetMGM is a rebranding of PlayMGM introduced by MGM in 2017.
BetMGM online gaming app incorporates the new GVC Sportsbook platform and will be the core mobile platform utilised for future state rollouts. Sports fans can place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events.
“Today’s an exciting day as we launch the rebranded and upgraded BetMGM app in New Jersey. We’re thrilled to give our customers bigger and bolder opportunities to enjoy the games and unique experiences that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes in-game entertainment to the next level,” Adam Greenblatt, CEO of Roar Digital LLC said.
“The mobile gaming industry’s future is on a steep incline, and we are harnessing best-in-class mobile technology from Roar Digital, powered by GVC. We expect this significant upgrade to our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved,” Scott Butera, MGM’s President of Interactive Gaming said.
“The combination of the power of MGM’s brand, alongside GVC’s state-of-the-art technology and online sports-betting expertise, will ensure that the BetMGM offering is at the forefront of the US sport-betting opportunity,” Kenneth Alexander, CEO of GVC Holdings said.