Gambling in the USA

Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

Published

5 years ago

September 4, 2019

‘Why Americans Do (and Don’t) Bet On Sports’ provides an in-depth look at the attitudes and behaviors of Americans with analysis from the leading research firm in the regulated U.S. sports betting market

Eilers & Krejcik Gaming — a leading, objective source for analysis of the U.S. gaming industry — offers a clearer picture of American sports bettors with the release of its survey, “Why Americans Do (And Don’t) Bet On Sports,” which surveyed nearly 3,000 Americans covering hundreds of data points related to legal sports betting.

“For all of the hype surrounding the spread of regulated sportsbooks, there’s still a massive amount of ambiguity around how Americans will actually interact with legal sports betting,” said Chris Grove, a partner at Eilers & Krejcik and director of the firm’s sports betting practice. “Our latest survey provides an additional tool for anticipating how consumers are likely to respond to the rapid expansion of state-sanctioned betting on sports.”

The survey provides a detailed assessment of four segments of American consumers:

Mainstream Bettors: A composite picture of all active sports bettors in the U.S.
Engaged Bettors: Those with the highest involvement in sports betting among active bettors.
Interested Non-Bettors: Those who are not active bettors but would consider betting on sports.
Uninterested Non-Bettors: Those who don’t bet now and don’t intend to.

Key findings of the survey include:

Professional football is the dominant sport among bettors, with 93% of Mainstream Bettors reporting that they bet on an NFL game in the last 12 months.
41% of Mainstream Bettors are “somewhat satisfied” with their current betting method, and 45% are “extremely satisfied,” pointing to a major challenge for legal sportsbooks hoping to win bettors away from bookies and illegal offshore betting sites.
Betting on esports is more popular than some might imagine. 27% of Mainstream Bettors report wagering on an esports event within the last year.
Mainstream Bettors report being the most comfortable betting on sports with a casino brand (70%) or a sports organization (66%). A state lottery brand followed far behind at 47%, with media and fantasy sports brands rounding out the list at 42% each.
The majority (61%) of Interested Non-Bettors (those who don’t bet now but would consider it) are female.
40% of Interested Non-Bettors report that legalization would positively influence their attitude toward sports betting. Only 5% of Uninterested Non-Bettors said that legalization would positively impact their attitude toward sports betting.
Sports betting brand preference among Interested Non-Bettors differs markedly from Mainstream Bettors. The top pick among interested non-bettors? Lottery brands (68%), followed by casino brands (50%) and sports organizations (48%). Media brands (27%) and fantasy sports brands (11%) trailed far behind.

To purchase a copy of the survey, contact DJ Leary: [email protected].

For more information or to subscribe to Eilers & Krejcik Gaming’s research products, visit www.ekgamingllc.com

About Eilers & Krejcik Gaming:
Eilers & Krejcik Gaming is a California-based boutique research and advisory firm. The firm’s work on the U.S. regulated sports betting issue includes a series of 50-state projections that have become the widely accepted basis for discussion of the U.S. market’s potential. Recent state-governmental engagements have included West Virginia and Indiana, for which Eilers & Krejcik Gaming provided comprehensive market projections, economic impact projections, and fiscal analyses relating to sports betting and online gambling.

SOURCE Eilers & Krejcik Gaming

Gambling in the USA

Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital

Published

4 days ago

April 22, 2024

Alan Campbell

Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider

Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.

Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.

This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.

“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”

“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”

Gambling in the USA

Alabama-Coushatta Tribe of Texas Announces Plans to Build New Casino Resort

Published

4 days ago

April 22, 2024

Niji Narayan

The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.

“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.

While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.

The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.

In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.

The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.

Gambling in the USA

BetConstruct to Display Its Products and Services at Sigma Americas

Published

1 week ago

April 18, 2024

Peter Tolan

BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.

Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.

BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.

Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.

Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.