Gambling in the USA
Rush Street Interactive Partners With Michigan’s Gun Lake Casino
Launches a Gun Lake Casino-branded Social Casino and Social Sportsbook Customer Acquisition & Engagement Platform
Rush Street Interactive (RSI), the developer and operator of a leading social gaming platform, CASINO4FUN®, which is currently deployed at Rush Street-affiliated casinos, today announced the launch of its Social Casino & Social Sportsbook for Gun Lake Casino in Michigan. The Gun Lake Casino4Fun site, which is powered by a proprietary Internet gaming platform owned by RSI, allows visitors to the website to play a wide range of online slots, table games, live dealer games, and to place bets in a world-class sportsbook for free.
“We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor,” said Sal Semola, President and Chief Operating Officer for Gun Lake Casino. “We are pleased to partner with Rush Street Interactive to be the first Tribal casino partner to deploy the proven CASINO4FUN® platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”
RSI’s platform technology powers Casino4Fun®, as well as real money gaming sites, and omni-channel retail sportsbook solutions. The product has been built for the U.S. market from the perspective of a U.S. land-based casino operator.
“We are humbled to have the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians as our first partner in Indian Country. As states move forward in legalizing sports betting and online gaming, our CASINO4FUN® product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state,” explained Richard Schwartz, president of Rush Street Interactive.
RSI launched its first casino site, PlaySugarHouse.com, in New Jersey in 2016 and, when sports betting was legalized, was the first in the United States to offer a fully integrated online sportsbook and casino. RSI is also the service provider of Pennsylvania’s #1 and #2 sportsbooks at the Rivers Casino Pittsburgh, SugarHouse Casino in Philadelphia; along with the latest addition in New York at Rivers Casino in Schenectady. The company also operates Pennsylvania’s first online sportsbooks, PlaySugarHouse.com along with BetRivers.com.
“We thank the Gun Lake Tribe for their vote of confidence in authorizing Rush Street Interactive to bring our online Social Sportsbook & Casino to gaming enthusiasts in the state of Michigan,” said Schwartz. “We look forward to working together to build Gun Lake Casino’s online database through dynamic marketing & promotions, which will increase visitation to its property while generating incremental revenues.”
The Gun Lake Casino4Fun® site offers players promotions and opportunities to win real prizes that are redeemable by visiting the casino property. Real prizes include free slot play, dining comps, virtual credits and more. All CASINO4FUN players must be at least 21 years old; the site includes industry-leading functionality for age verification and player eligibility. The sportsbook and casino games are available on all mobile devices, tablets, desktop and laptop computers. Registration is free and easy at https://www.gunlakecasino4fun.com/.
ABOUT RUSH STREET INTERACTIVE:
Rush Street Interactive (RSI) was founded by pioneers in the internet gaming industry with decades of collective experience in developing, supplying and operating online gaming sites. The Chicago-based business launched its first casino site, PlaySugarHouse.com in NJ, in September 2016 and made history in August 2018, as the first online operator in the United States to offer a fully integrated online sportsbook and casino. Rush Street Interactive is also the service provider of the sportsbooks at Rivers Casino Pittsburgh and SugarHouse Casino in Philadelphia. RSI made history once again by next launching Pennsylvania’s first online sportsbook, PlaySugarHouse.com, and on its heels followed that with a second online sportsbook site, BetRivers.com. Most recently, RSI supported Rivers Casino and Resort in Schenectady to become the first gaming operator to ever accept a legal sports bet in the state of New York. Additionally, RSI remains the only U.S. gaming company to operate a regulated online sportsbook, RushBet.co, in Latin America (Colombia). Rush Street Interactive is also the developer and operator of a leading social gaming platform that is currently deployed at Rush Street-affiliated casinos (Rivers Casino in Pittsburgh, SugarHouse Casino in Philadelphia, Rivers Casino in Des Plaines, Illinois and Rivers Casino and Resort in Schenectady, New York), as well as selected third party partners. Rush Street Interactive was named “Mobile Operator of the Year” in North America at the EGR North America Awards 2019 and “American Operator of the Year” & “Casino Operator of the Year” at the American Gambling Awards in 2019. For more information, visit rushstreetinteractive.com.
ABOUT GUN LAKE CASINO:
Gun Lake Casino is located off Exit 61 on U.S. 131, halfway between Grand Rapids and Kalamazoo. The casino features over 2,200 slot machines, 47 table games, a 14-table poker room, a 225-seat café, and a 300-seat buffet, along with bars, lounges, and live entertainment.
Gun Lake Casino is owned by the Match-E-Be-Nash-She-Wish Band of Pottawatomi. For more information, visit www.gunlakecasino.com.
Source: Rush Street Interactive
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.
“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.
“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.
“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.
Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.
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