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Gambling in the USA

Oneida Indian Nation and Caesars Entertainment to Unveil “The Lounge with Caesars Sports”

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Branding and marketing alliance brings sports betting game day excitement to Turning Stone Resort Casino and Point Place Casino on August 1, with the sports book at Yellow Brick Road Casino to open later this summer. Sports fans who sign up for the new, exclusive “Champions Fan Club” in advance of the Grand Opening will be eligible to win a Grand Opening prize, featuring a special VIP experience at the sports book for a group of four.

 

The Oneida Indian Nation announced today it is partnering with Caesars Entertainment to open sports books known as “The Lounge at Caesars Sports” at the Oneida Nation’s award-winning Turning Stone Resort Casino in Verona, NY, and Point Place Casino in Bridgeport, NY, with a grand opening celebration planned for August 1. “The Lounge with Caesars Sports” is planned to open at Yellow Brick Road Casino before the start of the NFL season.

Additional details about the August 1 grand opening festivities will be revealed next week.

The Lounge with Caesars Sports

“The Lounge with Caesars Sports” venues at the Oneida Indian Nation’s casinos will feature LED terminals with high-definition resolution, state-of-the-art odds boards that constantly update and offer opportunities for in-game wagers, as well as new full-service bars, ticket windows, ultra-comfortable seating, and VIP areas with their own dedicated TV screens.

At Turning Stone, “The Lounge with Caesars Sports” will be prominently located at the resort’s main entrance. It will feature a massive 500-square-foot curved LED screen, with acuity similar to Times Square, visible from three sides and to visitors entering from the main entrance and the parking garage. Plus, there are an additional 16 large LED TVs throughout the sports book, including a mix of 65-inch screens and 85-inch screens to put the viewers at the center of the sports action.

The new sports book at Point Place Casino will be in the newly expanded gaming floor, with the primary video wall featuring a 24-foot HD LED screen, plus an additional 30 LED TVs throughout the space, a mix of both 65-inch screens and 85-inch screens.

Champions Fan Club

Sports fans also have an opportunity to join the Oneida Indian Nation’s just-launched Champions Fan Club to receive the latest sports book news and information about exclusive events and become eligible for special offers. The Champions Fan Club is completely free to join.

Champions Fan Club members who sign up before the grand opening on August 1 will be eligible for a selection of prizes and exclusive opportunities, including one lucky member who will win a Grand Opening Prize package. This prize package will entitle the winner and three friends to be among the first to enjoy the VIP experience at Turning Stone’s new sports betting lounge, including premium seating, $50 in food and beverage credit, a $100 cash voucher and much more. All Champions Fan Club members present at the grand opening will receive a free “The Lounge with Caesars Sports” t-shirt and a chance to win additional prizes during the day’s festivities.

Integrated Rewards Program

Through this new relationship, Turning Stone, Yellow Brick Road and Point Place Casino players will be able to exchange and redeem their TS Rewards loyalty points, as well as have their player tier levels matched, for Caesars Rewards Points at all Caesars properties, with the same exchange available for Caesars players at Oneida Indian Nation properties. Caesars will also sponsor special player promotions and events at its new partner venues, further bringing the excitement of Las Vegas to New York at the Oneida Indian Nation’s gaming venues.

 

About the Oneida Indian Nation:
The Oneida Indian Nation is a federally recognized Indian nation in Central New York. A founding member of the Haudenosaunee Confederacy (also known as the Six Nations or Iroquois Confederacy), the Oneida Indian Nation sided with the Americans in the Revolutionary War and was thanked by Congress and President George Washington for its loyalty and assistance. Today, the Oneida Nation consists of about 1,000 enrolled Members, most of them living in Central New York. The Nation’s enterprises, which employ more than 4,750 people, include Turning Stone Resort Casino, Yellow Brick Road Casino, Point Place Casino, Maple Leaf Markets, SāvOn Convenience stores, RV Park and three marinas. Proceeds from these enterprises are used to rebuild the Nation’s economic base and provide essential services, including housing, health care, and education incentives and programs, to its Members.

About Caesars Entertainment Corporation:
Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit http://www.caesars.com/corporate.

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Gambling in the USA

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

 

The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO awarded Pennsylvania license 

 

Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Gambling in the USA

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING™ platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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