Gambling in the USA

Maverick Gaming™ Hires Brett Kline As Chief Marketing Officer

Published

5 years ago

June 11, 2019

Maverick Gaming announced that Brett Kline has been named Chief Marketing Officer, effective June 13th, 2019, subject to customary regulatory approvals.

Mr. Kline brings more than twenty years of gaming industry experience to his new role at Maverick, most recently as Chief Marketing Officer at House Advantage – whose platform is installed in over 120 casinos worldwide. During his time in this role, House Advantage achieved unprecedented growth. In addition to House Advantage Brett served over 12 years at Caesar’s Entertainment in positions ranging from President’s Associate to Corporate Vice President of Loyalty Marketing and Corporate Vice President of Premium Customer Marketing. Mr. Kline also spent five years at Las Vegas Sands in roles ranging from Vice President of Marketing in Global Gaming to Senior Vice President of Relationship Marketing for Sands China Limited.

Early in his career he served as Director of Table Games for Harrah’s Prairie Band which is where his path crossed with Eric Persson – the majority owner of Maverick Gaming. “It was clear to me even then, that Brett had a disciplined mind, and strategic focus that would serve any gaming company well,” said Eric.

Later Eric and Brett’s path would cross again as Brett joined Las Vegas Sands as Sands China’s Senior Vice President of Relationship Marketing, where he led the quickly growing mass segment which represented over $1.5Billion in revenue, as well as Sands Rewards, which serves as the primary driver of growth for the mass segment.

At Maverick, Mr. Kline will be responsible for all of the Company’s marketing strategies, including Direct Mail, Promotions, Events, rebranding and integration of multiple marketing platforms and companies acquired via acquisition.

Eric Persson, the majority owner of Maverick commented on Mr. Kline’s hire, “We are counting on Brett to bring his proven marketing expertise to Maverick. We needed someone hands on, nimble and with a proven track record of success. Brett’s success in most every locals market and indeed the international market will serve him well, as Maverick continues to transform into the dominant regional operator in the Washington market and other jurisdictions as we acquire.”

“I’ve been waiting my entire gaming career to have the opportunity to take the wealth of my experiences and be in a position where my vision will not only be executed on, but clearly showcased. My goal is for Maverick’s marketing strategies to become best-in-class, which every other gaming company hopes to model after.” Kline added.

“I’m proud to say our entire management team is comprised of top talent from our industry.” Said Eric, “All of these leaders are people that I have worked with closely over the last twenty years. Whether it’s Tim Merrill, who was at one time a dealer for me in Kansas and would later become the Sr. VP of Gaming for Sands China, or Justin Beltram, who ran slots and Marketing at the Bellagio, and managed slots for me at Marina Bay Sands, to Tom Granite who is universally thought of as elite talent coming from Jefferies Capital, and now Brett who effectively managed marketing for companies such as Caesars or Sands China. There is no doubt in my mind we are building something special at Maverick, and I think of these managers as my family.”

“This level of talent is also necessary for Maverick to achieve its goals, as we expect to announce three more acquisitions in the next month,” said Eric.

Gambling in the USA

Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital

Published

4 days ago

April 22, 2024

Alan Campbell

Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider

Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.

Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.

This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.

“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”

“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”

Gambling in the USA

Alabama-Coushatta Tribe of Texas Announces Plans to Build New Casino Resort

Published

4 days ago

April 22, 2024

Niji Narayan

The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.

“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.

While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.

The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.

In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.

The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.

Gambling in the USA

BetConstruct to Display Its Products and Services at Sigma Americas

Published

1 week ago

April 18, 2024

Peter Tolan

BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.

Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.

BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.

Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.

Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.