FanDuel, the sports betting and daily fantasy sports (DFS) operator has made partnership deal with fuboTV, the US based internet television service.
FanDuel will now serve as the exclusive sportsbook, online casino, horse racing and DFS partner of fuboTV. The deal also makes FanDuel as the exclusive advertiser on fuboTV across the four categories. The partnership will expand the fuboTV’s offerings with the integration of betting data from FanDuel on the fuboTV platform.
“fuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports,” Adam Kaplan, FanDuel’s vice president of content business and operations said.
“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” Kaplan added.
“Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions. We’re thrilled to select FanDuel as our partner – the first deal of its kind between a virtual MVPD and a gaming company – and integrate their products into fuboTV,” Min Kim, vice president of business development at fuboTV said.