Today, FanDuel Group and Sportradar, the world’s leading global provider of sports data and content, officially announced an extension of their partnership to bring live streaming to FanDuel Sportsbook’s industry-leading sports betting app.
Following a successful trial of live streaming a major tennis tournament, FanDuel Group will roll out a portfolio of live sporting events including tennis from around the world and European soccer via Sportradar’s Live Channel Online. While live streaming is a well-established part of the betting experience around the world, this will be the first time US consumers will have the chance to watch live action from within their betting app.
“We are really excited to bring live streaming to the US market with FanDuel,” said Neale Deeley, Vice President of US Sales and Gaming, Sportradar. “We have been longstanding partners of both FanDuel and parent company PaddyPower Betfair across a wide range of betting and fantasy services. We’re proud to be an ongoing part of their US expansion plans.”
“The ability to live stream professional sports inside our sports betting product will provide our customers with a first class betting experience,” said Niall Connell, General Manager, FanDuel Sportsbook. “By making Sportradar’s Live Channel Online available alongside our betting markets, FanDuel Sportsbook continues to be the premiere sports destination in the ever growing sports betting industry.”
Sportradar’s Live Channel will be included directly into the FanDuel Sportsbook interface, incorporating live events with betting lines and data, now with the added functionality to actually place a live wager on the event that sports fans are viewing.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of PaddyPower Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.
Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
More information can be found at www.sportradar.com.