Gambling in the USA

Betting on Sports America hits major leagues with sporting delegates

Published

6 years ago

April 9, 2019

Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting trade show in the country taking place at the Meadowlands Exposition Center in New Jersey from 23-25 April.

Representatives from teams in the NFL, NBA, MLB, NHL, and MLS, as well as from international leagues such as La Liga will be attending Betting on Sports America, including the Los Angeles Rams, New York Jets, Miami Dolphins, New York Knicks, Charlotte Hornets, Philadelphia 76-ers, Cleveland Cavaliers, New Jersey Devils, Texas Rangers, Philadelphia Union and New York Red Bulls.

The agenda will touch on a number of issues interesting to sports teams, such as data, integrity and sponsorship. Among the 175 speakers across the two days are: Keith Wachtel, Chief Revenue Officer and Executive Vice President at NHL; Scott Kaufman-Ross, Head of Fantasy & Gaming at NBA; Andy Levinson, SVP – Tournament Administration at PGA Tour; Dennis Drazin, CEO at Monmouth Park racetrack; Joe Januszewski, CRO at Texas Rangers; Shelly Cayette, VP, Global Partnerships at Cleveland Cavaliers; Bill Ordower, EVP and General Counsel, Major League Soccer; and Kenny Gersh, EVP Gaming & New Business, MLB.

The agenda also features three members of US sports royalty in the shape of MLB superstar Ryan Howard and Philadelphia Eagles legend Brian Westbrook, who will be discussing investment in the sports industry, and NFL record holder and Hall of Famer Morten Andersen, who will talk about the NFL’s ability to reach audiences.

Jaap Kalma, Business Development Director at conference organiser SBC (Sports Betting Community), explained: “The response we’ve had to Betting on Sports America from the sports world has been fantastic. Using our expertise in sports sponsorship elsewhere in the world where sports betting is more established, we have been able to curate a dedicated track with seven sessions that addresses various aspects of this enormous opportunity and potential issues now that sports betting is ready to explode in the US.

“During my time at AC Milan and Ferrari the importance of aligning your offering based on a deep understanding of sponsor markets was a key element of the job and it will be no different in the US.”

Following the PASPA decision, the number of states now regulating sports betting is expanding at an incredible pace and opportunities are opening across the country.

Sports leagues and sports teams obviously have an intrinsically close relationship with the betting industry. The betting & gaming category brings enormous revenue to sports in Europe, through sponsorship or other commercial partnerships ranging from data provision to hospitality sales.

Therefore it’s no surprise US sports teams and leagues are closely following market developments and several pioneering deals have already been announced.

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Betting partnerships, however, also bring unique concerns not present in other sponsorship categories. Legal and reputation issues can make partnerships difficult, and need to be discussed and understood between the sports and betting industries in order to best capitalise on this opportunity.

Betting on Sports America is a unique event that offers just that with more than 1,500 executives from the worlds of sports betting, sports, casinos, tribes, regulators and lotteries coming together to look ahead into new US market.

The event will present 175 expert speakers across 40 sessions and 3 conference rooms to cover the most relevant topics from the emerging US sports betting market. The 61,000 sq ft large exhibition floor will bring you 60 exhibitors, world class hospitality, and the very best networking and business opportunities.

Each evening there will be complimentary dinner and drinks networking receptions at venues such as Jay Z’s 40/40 club, Meadowlands Racetrack rooftop bar, and Sky Room rooftop bar in Manhattan.

For further information about the event, check out the Betting on Sports America website.

Gambling in the USA

Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Published

1 day ago

September 4, 2025

Peter Tolan

Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.

NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.

Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.

Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.

“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”

Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.

For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.

Gambling in the USA

Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Published

1 day ago

September 4, 2025

Peter Tolan

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience

Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.

With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.

Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.

“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”

The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.

Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.

Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.

Gambling in the USA

ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

Published

2 days ago

September 3, 2025

Peter Tolan

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.

“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.

“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.

“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.

Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.