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Gambling in the USA

Digital Fuel Marketing Expands US Reach with New Jersey Licence Application Acceptance

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Specialist wagering industry online marketing agency Digital Fuel Marketing has taken a huge step forward in their expansion plans across the USA with approval to operate in New Jersey having completed an Ancillary Casino Service Industry Enterprise License application. The New Jersey state government granted the go-ahead for Digital Fuel Marketing’s license application, opening up the door to a whole host of new commercial agreements for the fast-growing firm.

With the rapid development of the US sports betting market, Digital Fuel’s readiness to collaborate with the many new online sportsbook operators in New Jersey signals their intent to bring customer acquisition and retention specialism to the Garden State before rolling out operations across the USA as more states open up to regulated sports betting. The move will allow Digital Fuel to offer marketing strategy, media buying and customer lifetime management services as well as being able to deliver affiliate marketing solutions on both a revenue share and fixed fee basis whilst building on their existing relationships with gaming providers across the region.

Having been working in the US space for the past two years, delivering campaigns focused on daily fantasy sports (DFS), poker, casino and sports betting, Digital Fuel is ideally placed to react to the growing demands of the emerging US market.

Digital Fuel Marketing Founder and CEO Toby Oddy announced “there has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”

Oddy added “Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”

Originally founded in 2013, Digital Fuel has rapidly expanded their global reach adding offices in Hong Kong and New York to their Australia and UK bases, allowing for round-the-clock servicing of clients in the notoriously demanding iGaming space. The agency’s wagering industry expertise is drawn from a team boasting experience gained at the likes of Mansion, Coral, Tabcorp and 888 so there is a wealth of talent across their 50 strong staff roster which Oddy believes sets them apart from the competition.

“When I started Digital Fuel my goal was to bring a no-nonsense data driven approach to high value customer acquisition and retention in the highly competitive betting and gaming sector” Oddy said. “As we cement our foothold in the US market with this latest move into New Jersey I am delighted that the straightforward ethos behind the business resonates as much today as it did when we launched. To have built the reputation we have through the relationships we’ve formed across four continents is testament to the drive and determination shown by everyone throughout the business and I could not be more proud of how far we have come. 2019 is set to be another milestone year for Digital Fuel and I’m incredibly excited to see how the burgeoning US market develops!”

 

About Digital Fuel Marketing:
Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US, Australia and Asia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing

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Gambling in the USA

California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.

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A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

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Gambling in the USA

NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

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The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.

Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.

The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.

On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.

Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”

For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”

 

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Gambling in the USA

Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack

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Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.

“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.

The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.

“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.

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