William Hill signs strategic partnership deal with NHL

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America’s premier sports book operator William Hill US has signed a strategic partnership agreement with the National Hockey League (NHL), naming William Hill as an “Official Sports Betting Partner of the NHL.”

“This new partnership is yet another example of the innovative yet practical approach our League is taking with the emerging sports gaming industry,” said NHL Commissioner Gary Bettman. “We continue to work directly with stakeholders to cultivate relationships across the sports betting landscape. Partnering with William Hill US, a leader in both the sportsbook and mobile betting marketplace, provides a tremendous opportunity to further fan engagement.”

“We are thrilled to become an official sports betting partner of the National Hockey League,” said Joe Asher, CEO of William Hill US. “Commissioner Bettman and his team at the NHL have been at the forefront of understanding the opportunities to engage fans through sports betting. Combined with our existing partnerships with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL.”

As an official sports betting partner of the NHL, William Hill will receive promotional media in relevant NHL markets and will leverage branding opportunities in connection with the League’s calendar of marquee events.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.