William Hill, America’s premier sportsbook operator, has donated $50,000 to the Council on Compulsive Gambling of NJ. This fund helps conduct a campaign that supports people with gambling problems.
The campaign will produce an educational video that shows the family of a problem gambler and directs them to helpful resources. The video will be distributed online and via social media and promoted through ads on TV, on the radio, online and in movie theatres.
“We are proud to partner with the Council on Compulsive Gambling of New Jersey on bringing attention to this extremely important issue,” said Joe Asher, CEO of William Hill U.S. “When we settled a lawsuit recently, we said a portion of the proceeds would go to an organization that supports people with gambling problems. The Council on Compulsive Gambling of New Jersey saw the article about our intentions and reached out to us. We spent a lot of time working on best use and we decided to focus on reaching out to family members of those with a gambling problem. I know from personal experience that family members of problem gamblers can help push those that need help to seeking it.”