Gambling in the USA
Pollard Banknote and the Connecticut Lottery Partner to Launch New Player Loyalty Program
Pollard Banknote Limited is pleased to announce that, following a competitive procurement, it has been awarded a contract to provide the Connecticut Lottery Corporation with a new Player Loyalty Program and Related Services. This new contract builds upon Pollard Banknote’s successful partnership with the CLC as its primary instant ticket supplier since 2012, and comes with an initial term of three (3) years and up to seven (7) additional years of extensions.
The CLC’s new Player Loyalty Program will be powered by Pollard Banknote’s state-of-the-art PlayOn™ player engagement solution—one of the most modern player loyalty solutions in the market today. PlayOn™ has been specifically engineered to meet the growing needs of the lottery industry and boasts over 100 different types of engagement activities, including milestone celebrations, completing a survey, or watching a video.
With the fully-integrated PlayOn™ mobile application, players will be able to scan their lottery tickets for easy points accumulation, which can be redeemed for a variety of exciting rewards and entries for second-chance contests. The robust mobile app will also provide players with ticket checking capabilities, information about current lottery games in the market, a GPS store locator, push notifications for jackpot alerts, and promotional information.
“Pollard Banknote is an industry leader with a demonstrated track record of helping lotteries create quality and innovative online products and experiences,” said Gregory Smith, President & CEO, Connecticut Lottery Corporation. “Together, we will create a robust program tailored to Connecticut that will both attract new players and to create value for those who play our games.”
The Player Loyalty Program from Pollard Banknote will support the CLC’s key business objectives to engage players across channels before, during, and after purchase. As a result, the Lottery will be able to build a deeper relationship with its players by expanding its ability to learn player behaviors and opinions and communicate with them in a more personalized and meaningful way.
“We are thrilled to partner with the Connecticut Lottery to deliver an exciting new Player Loyalty Program to their player base,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “With PlayOn™, the CLC will gain unprecedented access to omni-channel player data to implement new tactics and strategies that will ultimately support sales growth and proceeds to good causes in the state. It’s our pleasure to be working with the CLC as they execute their vision to deliver player-centric lottery experiences that connect retail and digital channels.”
Since its inauguration in 1971, the Connecticut Lottery has allocated more than $9.5 billion to many valuable programs and causes in the state, while also awarding $17.4 billion to lottery winners. In fiscal year 2018, the CLC provided $345 million in funds to public health, libraries, public safety, education, and more. For more information on the Connecticut Lottery, please visit www.ctlottery.org.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.6% by the Pollard family and 32.4% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Source: Pollard Banknote Limited
Gambling in the USA
Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital
Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider
Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.
Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.
This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.
“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”
“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”
The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.
“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.
While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.
The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.
In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.
The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.
BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.
Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.
BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.
Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.
Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.
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