Canada
The latest from Ontario: Industry roundtable

Oh Canada! Six months into Ontario being regulated, Gaming Americas has kicked off its first Ontario-centric series of roundtables, bringing together the brightest and best from across the gaming scene to talk the latest on market developments.
With every base covered, from US influence on Canadian gaming, to player preferences and key verticals – we kick things off with Andrei Andronic (AA), General Counsel at Playson, Alexia Smilovic Ronde (ASR), Director of Compliance and Regulated Markets at Relax Gaming and Andreas Koeberl (AK), CEO at BetGames.
This one’s not to be missed, read on to find out more!
Welcome to Gaming Americas’ first Ontario roundtable! Can you talk us through your company and what you’re bringing to the table in Canada?
(AA) Playson is a leading developer which supplies innovative content to online operators in over 20 regulated markets. Our offering consists of almost 80 exciting casino games, as well as some fantastic promotional products.
We hold a recognition notice in Malta, as well as licenses in the UK, Romania and Greece – all of our games are tested and certified for all major European territories, and we’re always looking to expand our presence across the globe. Thus, our entry into Ontario’s online market gives us the opportunity to provide enjoyment to more players and meet our goal of fulfilling the needs of slots enthusiasts across the world.
(ASR) Relax Gaming is one of the iGaming industry’s leading suppliers of unique gaming content, having developed more than 4,000 online casino games hosted by more than 700 operators worldwide. In addition to this, we’re also an aggregator, providing content through more than 70 partner studios.
In terms of what we bring to the table in Canada, we were one of the first suppliers to enter the newly regulated Ontario market back in April this year. We debuted with over 130 games across multiple operators, with over half of these games deriving from 16 of our partner studios.
Our entry into Ontario marked the start of Relax Gaming’s expansion into North America and has so far proven incredibly fruitful with players enjoying a host of our most popular titles including Money Train 3 and Beast Mode.
(AK) BetGames is an innovation-driven live entertainment supplier. Our roots are in casual, non-mainstream live casino games. We don’t do roulette or blackjack but rather we aspire to build a perfectly complementary portfolio bridging sports fans and casino.
This unique approach has led to three product verticals: BetGames Classic, a new branded gameshow vertical called ShowGames, and our newest baby and biggest ambition yet, TWAIN SPORT, a live-action sports betting product. ShowGames, which is currently exclusive to industry giant Entain, and TWAIN SPORT, available to all, will be the product lines we want to push into the Canadian market. These will both target the new generation of causal player who values short-form, live-action.
We’re one of the first to respond to this new generation’s demand for premium, high-frequency live content, offering a permanent thrill with the highest integrity possible. The first sport, T-Basket, a basketball-themed game as the name implies, will surely be very interesting for the Canadian market. The overwhelming feedback from both international bookmakers and local lotteries led us to prioritize Canada as key – especially given its fast-growing basketball betting landscape. There is a lot of buzz around Ontario, and we have the perfect product(s) to differentiate and target the future generation of players.
Given we’re now a few months into regulation – what’s been your experience going live in the market and how much demand are you seeing for casino?
(AA) Well, we’re still in the process of going live, although we can certainly see that the demand for online casino is high, as the AGCO has highlighted a shortage of licensed suppliers in Ontario. I feel a turning point for the market will be when the province completes its transition from a grey market and all the demand shifts towards the licensed entities.
(ASR) First and foremost, I would like to commend Ontario’s lawmakers for regulating the market across multiple verticals in such a short timeframe, it was a genuinely impressive feat. The dynamics between iGaming Ontario, operators, and suppliers like us are working very well although different to the usual licensing process.
For Relax, the experience of going live in Ontario has been a smooth one. There was clearly a strong demand for online casino in the province and players have proven that by playing our award-winning portfolio of games in their droves. The local regulatory framework and constant oversight from the authorities offer a good balance between sturdy player protection measures, responsibilities of all the participating parties, and pragmatism in this early period of regulation.
Moreover, with the recent end-of-transition period consented by the AGCO, came a new wave of operators’ licensing, which should kick-start a new phase of development for everyone involved.
(AK) At BetGames, we’re just getting started! What we see is an enormous appetite for gameshows and TWAIN SPORT. We have multiple pitches a week and even the local lotteries are keen.
Furthermore, the AGCO is a very sensible regulator, open-minded and interested in dialogue, which is really refreshing. So, the demand is clearly there, we now just need to push on with the rollout. BetGames Classic titles are live with a handful of operators and doing well, although the focus is on the other product lines. I believe there are so many reasons to see an outstanding landscape for growth here, and we see great things ahead.
Given the U.S. has an extensive land-based casino heritage with Las Vegas and Atlantic City, how much do you see that influence carrying over into Canadian players?
(AA) When it comes to players, Canada comes across as having a slightly different demographic pattern. The land-based influence is still high, but what we are finding is that the newer generation of players are having a major impact on the shift towards online entertainment, as they are more familiar with online gaming via mobile devices rather than heading into brick-and-mortar casinos to spin on slot machines. Additionally, the forced closure of casinos due to the pandemic, as well as emerging trends and challenges, have certainly sped up the demand for online gaming in the last few years.
(ASR) Like the United States, Canada also has heritage in the land-based casino sector, as well as a strong influence from Tribal gambling operations in some of its provinces. However, the online gambling scene in Canada will differ from USA’s, as online operators will be in competition with land-based casinos that are migrating operations online or expanding their online division across the border.
The organisation of licensed activities is much more flexible in Canada, reflected in its uncapped amount of licensing limits. As all online entities are licensed free of any land-based agreements, each one must work under the province operator – iGaming Ontario’s umbrella. This could appear more restrictive but in reality, it creates a levelled playing field with a more free-flowing environment for stakeholders whilst still fostering more aggressive, controlled competition.
One thing worth noting is that Canadian players are used to diversity and are likely expecting this. The market was thriving until its regulation in Ontario, truthfully, we’re yet to see it fulfil its potential following the introduction of more licensed operators. The second quarter of operations is showing a very positive trend of players’ channelisation toward the regulated offering and this should continue as more well-loved casino brands enter the regulated space.
(AK) Canada has several advantages over the US, especially in modern, booming verticals like live entertainment. While in the US you need to build local studios, Canada allows you to leverage your existing – in our case European – studios.
This is just one example, one that allows some products to enter the market and reach players more rapidly. Surely, with the US opening up and now considering certain other casino products, this will push investments even further for the entire North American continent. Interestingly, however, our approach is vice versa, we are testing our concepts in the Canadian market to see the player’s appetite before targeting the US – we’ve seen other small suppliers do so with great success, and we’re looking to do the same.
Diving deeper into player preferences, what casino verticals are you seeing resonate most strongly with players and how much potential do you see in cross-selling casino to sports fans?
(AA) For us, it’s quite early to identify a number one when it comes to the preference of players. Classic slots are still preferred by a significant amount of the market, while sports fans might be more attracted to the ‘live’ games provided by studios.
(AK) From what we see, the classics are still taking the lion’s share. The live vertical is massive with roulette (including roulette-based gameshows), blackjack and even baccarat generating the vast majority of turnover. Slots are a given though, just like everywhere else. The market is developing quickly, so I think we will see some shifts towards casual, more entertainment-focused games and as a sports-crazy nation, this gives us a real edge with massive cross-selling opportunities across our product lines. That’s where our roots are, and that’s what we do best. With our fantastic options to fill next-gen demand, we are one of the few suppliers that can offer this to operators.
Last but not least, looking to the next 12 months – how do you see the market shaping up and where do you expect we’ll be by this time next year?
(AA) Given the impressive start and enthusiasm around the new regulatory regime, the market is looking at a steady and significant growth. A key role will be played by the AGCO, who recently assured that it will take aggressive measures against non-compliant operators. This will be an interesting tone set that will have to be observed, especially in connection with the bank reticence as well as police and political reluctance to enforce the law in Ontario.
(ASR) The next 12 months are going to be incredibly interesting. Expectations were high for the market, and despite the undisputable regulatory success of setting a pragmatic, holistic, and efficient regulatory framework – the results are not necessarily matching up at this point.
For me, the aggressive conversion of operators to licensed operators is key if Ontario is to reach its potential and deliver the successful regulatory blueprint that could serve other provinces. It’s fair to say that the introduction of a grey market exit-deadline has prompted a quick reconsideration from some stakeholders that might have been on the fence so far, and we’re seeing the initial effects of this already.
However, the most important development that should happen in the Canadian market in the coming months should be the regulation of other provinces such as British Colombia and Alberta. We can only hope to see consultations underway to open the market in the coming months.
(AK) Given the high player value, I would expect to see the current high interest in the market continuing until at least late 2023. Then probably, like with all high-potential markets, we will see some consolidation.
A huge positive for us is that we offer a complementary portfolio that allows operators to differentiate, and we give them products to cross-sell catering to sports bettors and casual casino players. So, in short, I don’t see the push from operators and suppliers levelling off in the next 12 months. Ontario, and indeed Canada offers a fantastic platform for growth given that the market’s conditions allow for a competition-friendly environment.
Canada
Fennica Gaming Granted Supplier License for Ontario Market

Fennica Gaming has announced that it has been granted a gaming supplier license in Ontario, Canada. This milestone marks a significant step in the company’s expansion strategy, allowing it to offer its cutting-edge gaming experiences to gaming operators in one of North America’s most dynamic regulated markets.
The supplier license, granted by the Alcohol and Gaming Commission of Ontario (AGCO), enables Fennica Gaming to introduce its portfolio of entertaining and high-quality games to gaming operators across the province. This registration empowers Ontarian operators, whether online or land-based, to access the omnichannel offerings developed in the Nordics.
“We are thrilled to receive our B2B supplier license in Ontario and to offer our advanced gaming solutions to operators in the region. After a thorough application process, we can now proudly and prominently display our registration and achievement. We have followed the market in North America for a long time and Ontario is an excellent example of market that is well organized. It represents an exciting market with immense potential, and we are committed to delivering secure, entertaining, and trustworthy gaming experiences tailored to local preferences,” Timo Kiiskinen, Managing Director of Fennica Gaming, said.
Fennica Gaming’s Nordic gaming experience and heritage as an omni-channel gaming operator through its parent company Veikkaus offers a broad range of entertainment for Ontarian operators with a player-first attitude. This registration supports Fennica Gaming’s commitment to a sustainable industry, enabling operation in compliance with Ontario’s local regulatory framework.
Canada
GeoComply welcomes Kip Levin as CEO, driving customer-focused innovation and growth

GeoComply, the global leader in geolocation security and fraud prevention, today announced the appointment of Kip Levin as its new Chief Executive Officer, effective Tuesday, March 4th. This strategic move reinforces GeoComply’s commitment to delivering cutting-edge solutions and driving success for its customers.
Kip Levin brings a wealth of experience to GeoComply, having served in various senior leadership roles at Flutter Entertainment over the past decade including CEO of the US business and President of FanDuel. Prior to that he spent 12 years at Ticketmaster where he led the product and ecommerce teams and oversaw the company’s expansion into mobile and resale. His proven track record in driving growth and innovation within dynamic, technology-driven markets positions him to enhance GeoComply’s ability to serve its customers.
This transition allows co-founder Anna Sainsbury to step into the role of Executive Chairman, where she will focus on strategic vision and governance, ensuring GeoComply continues to anticipate and meet the evolving needs of its customers. Co-founder David Briggs will shift his focus to Product and Innovation, leveraging his expertise to drive cutting-edge solutions as he moves from his previous role as CPTO.
“We are thrilled to welcome Kip Levin to GeoComply,” said Anna Sainsbury, Executive Chairman. “His extensive experience and strategic vision are perfectly aligned with our commitment to delivering exceptional value to our customers. I am confident that under his leadership, GeoComply will continue to innovate and expand its global footprint, ensuring we remain at the forefront of geolocation security and fraud prevention. This transition enables me to dedicate more time to our long-term strategic direction, focusing on how we can better serve our partners.”
Kip Levin expressed his enthusiasm for joining GeoComply, stating, “I am incredibly excited to join GeoComply, a company with a strong reputation for innovation and a commitment to customer success. The opportunities in this space are immense, and I look forward to working with Anna, David, and the entire GeoComply team to build on the company’s success and drive further growth for our clients. My experience in scaling businesses and driving product innovation will be instrumental as we navigate the evolving landscape of geolocation technology, ensuring we provide our customers with the most reliable and effective solutions.”
David Briggs, focusing on Product and Innovation, added, “With Kip joining us, I am eager to dedicate my full attention to driving innovation and developing groundbreaking solutions that directly address our customers’ challenges. This is an exciting time for GeoComply, and I am confident that our combined expertise will enable us to deliver even greater value to our clients, strengthening our partnerships.”
GeoComply is poised for continued success as it leverages Kip Levin’s leadership and the founders’ renewed focus on strategic vision and innovation. The company remains committed to providing its clients with the most reliable and advanced geolocation security and fraud prevention solutions, acting as a trusted partner in their success.
Canada
BCLC Reminds Public to be Cautious of Illegal Online Casino Scams

BCLC has reminded the public to be cautious of a series of social media scams that imitate B.C. casinos and trick individuals into providing their financial details on illegitimate websites.
Highly deceptive, these scams share fraudulent posts and advertisements exploiting the logos, names, and exterior images of local B.C. casinos, and may claim to offer players exclusive bonuses and promotions if they register with their website or mobile application. BCLC warns that none of these sites are associated with casinos in B.C. or BCLC.
PlayNow.com is the only online gambling website permitted to operate in B.C. BCLC’s official apps are BCLC Lotto!, PlayNow Poker BC, and PlayNow BC Sportsbook. All BCLC-operated social media accounts, such as BCLC, PlayNow BC, PlayNow Sports, Lotto BC and Casinos BC, are verified with a checkmark.
While BCLC and its casino partners continue to work on having the posts removed, British Columbians should stay vigilant when it comes to these predatory and sophisticated scams.
To protect themselves, individuals are encouraged to:
• Be on alert when a website or app asks for personal or financial information. BCLC’s verified websites and apps will never ask for your social insurance number (SIN), banking information or credit card details online to claim a prize from a B.C. casino.
• Carefully check the URL and domain of the website to verify its legitimacy. Often, scammers will use a similar URL and domain to legitimate websites with a minor spelling difference.
• Always verify the company and its services are real before providing any personal information.
• Look out for other red flags, such as the suggestion of fees or taxes to be paid on a prize. There are no fees or taxes on prizes won in Canada.
If individuals feel unsure about an account, post or advertisement claiming to represent a B.C. casino, they can contact BCLC directly by calling the Customer Support Centre at 1-866-815-0222, or using the live chat resource on corporate.bclc.com or PlayNow.com.
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