Canada
Getting ready for Ontario! Exclusive Canada interview with Evoplay
As one of the industry’s most innovative gaming studios gets ready for North America, we sat down with Evoplay’s superstar CCO, Vladimir Malakchi to talk through their exciting plans for the continent, and why Ontario can be one of the industry’s most exciting new opportunities for 2022 and beyond.
With Ontario set to be one of 2022’s biggest opportunities in North America – what is Evoplay looking to bring to the table in Canada?
Canada’s gambling industry is currently developing at a faster rate than Europe’s various regulated markets, with player preferences also changing at a rapid rate. We communicate with operators who are already live in the country, and they confirm that Canadians are in search of innovation and engaging forms of entertainment, which aligns with our direction in terms of product development.
It is well known that Canadians are enthusiastic gamblers, with around 75% of all Canadians happy to give casual gaming a try as entertainment. These activities tend to be associated mainly with scratch cards and sports betting, as they tend to deliver the maximum level of anticipation and built excitement around each win. For this reason, roughly 36% of Canada’s gaming demographic prefers scratch cards, while only 22% choose casino entertainment.
This is where our pioneering portfolio comes into play, meeting the interests of a vast selection of Canadian players with our sports-themed titles and instant games. We have already prepared a superb football pack that will undoubtedly hit the spot, while our team has continued to work on eye-catching betting mechanics to fulfil the requirements of even the most seasoned bettors.
Talk us through Evoplay’s take on the Canadian slot scene – how much does it differ to the land-based heritage of the US?
At its root, the land-based scene stands at odds with the majority of markets. Canada’s iGaming industry originated from a rich culture of brick-and-mortar casinos, but its notably high-tech-oriented population has influenced the development of online gaming in the region considerably.
With Canadian players interested in cutting-edge technologies, they are more demanding of high-quality gamification, graphics, and entertainment than the average player. Since Evoplay has always been known for its innovative approach to game design in all types of games, we know where we stand with the audience and are aware of where we need to be to keep them engaged.
How do you see Evoplay’s extensive experience entertaining players in Europe and LatAm adapting to the Canadian market?
We always align with data when entering any new market, following the same protocol with Canada as we would going live in any other region. We are aware of its most common trends, though a deeper insight into players’ preferences will only be possible through partnering with operators that serve the Canadian market. Such insight will allow us to see a clearer picture of how we can adapt our products to make them even more attractive to Canadian audiences.
How fast do you see the Ontario market liberalising itself for players and operators? How can games studios differentiate themselves in what will be a highly competitive market?
With around 40% of the country’s population situated in the city, Ontario is a market with fantastic potential. According to the surveys, its GGR will be approximately $1.25 billion this year, with the tendency to rise to $1.84 billion in 2023 and $2.54 billion in 2026.
Like many other countries, Canada has various restrictions surrounding advertising and responsible gambling which are unlikely to be lifted anytime soon, but it still leaves a lot of capacity for industry development.
The launch of Canada’s iGaming market in April unleashed the floodgates, with many providers flapping to be one of the first to cast the line in this highly advantageous province. However, speaking from experience, less than half of them will have long-term stints in the market. In the meantime, we will continue to deliver state-of-the-art products that resonate strongly with players of all demographics.
Last but not least – vision 2024: what’s Evoplay’s plans for going live in both the US and Canada within the next two years?
Both markets arrive with their list of challenges surrounding legal issues, but we are now at the stage of active dialogue and laying the groundwork, and if one thing is for sure, it is that our products are extremely attractive to players in region.
As game developers go, we are very unique. The vast majority of providers can’t deliver the same level of quality and entertainment as us, and certainly not in the same timeframe that we are able to, which is extremely important for such a demanding demographic of player. I’m sure they’ll be a big part of our plans for many years ahead!
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment Ltd. (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialized in live production, special effects, broadcast, and event management for the gaming sector.
Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organizational structure under ESE, while maintaining its entire team and global support.
Konrad Wasiela, CEO of ESE, said: “Today marks the next stage of ESE—a 2.0 version of our company. With the acquisition of Bombee Americas, we are not only solidifying our presence in North America but also paving the way for growth and innovation in the gaming industry. This is a major step, positioning us to deliver even greater value to our partners and elevate the gaming experience for our clients globally. We’re thrilled about the opportunities ahead and the exceptional talent joining our team.”
Transaction Terms
The Acquisition was completed by way of a share purchase agreement (the SPA) among the Company, Bombee Americas, and the shareholders of Bombee Americas (the Vendors). Pursuant to the SPA, ESE acquired all of the outstanding shares of Bombee Americas in exchange for: (i) $750,000 in cash paid on closing, (ii) $375,000 in cash to be paid six (6) months following closing, subject to customary adjustments based on the working capital of Bombee Americas on closing, (iii) $375,000 in cash to be paid twelve (12) months following closing, and (iv) 30,000,000 common shares of ESE (the Consideration Shares), issued at a deemed issue price of $0.10 per share.
In connection with the Acquisition, the founders of Bombee Americas have signed three-year service agreements and will continue to run the business following the closing, along with the rest of the personnel of Bombee Americas who will remain in place, ensuring a smooth transition of operations. As part of the Acquisition, the Company has acquired the liabilities of Bombee Americas, mainly consisting of customary current obligations incurred in the ordinary course of business for Bombee Americas, which are not expected to have a material impact on the Company’s operations or financial position.
No finder’s fees were paid or payable in conjunction with the Acquisition.
The Acquisition was an arm’s length transaction within the meaning of the policies of the TSX Venture Exchange (the Exchange) and constituted an “Expedited Acquisition” in accordance with Exchange Policy 5.3 – Acquisitions and Dispositions of Non-Cash Assets. The Acquisition remains subject to the final approval of the Exchange.
Canada
Suspected Digital Fraud Coming from Canada Up Nearly 11% Since H1 2023, Reveals New TransUnion Analysis
In the first half (H1) of 2024, Canada saw a significant increase in suspected Digital Fraud attempts, with nearly 5.74% of all attempted digital transactions where the consumer was located in Canada involving suspected Digital Fraud, revealed a new TransUnion® (NYSE: TRU) analysis. This is nearly an 11% year-over-year (YoY) rate increase from H1 2023, and TransUnion also documented an 11% increase in the volume of suspected Digital Fraud from Canada during this period, despite a less than a one percent (0.7%) YoY increase in the volume of transactions.
According to a recent TransUnion survey,1 more than half (54%) of Canadians said they were recently targeted by email, phone call or text message fraud attempts. Phishing was the most common scheme type (45%), followed by smishing (42%) and vishing (39%).
The increasing use of digital transactions, combined with rising suspected Digital Fraud attempts are also impacting businesses as they potentially face revenue losses and increased operational costs due to fraud. According to a TransUnion business survey for the H2 2024 Update to the State of Omnichannel Fraud report, 200 Canadian business leaders said their companies lost approximately 6% of equivalent revenue – representing $78 billion – over the past year due to fraud. The most prominent causes of fraud loss cited by them were:
- Scam/Authorized fraud (31%): Dishonest scheme intended to trick a person into giving up something of value (e.g., account access, money, information)
- Account takeover (19%): Unauthorized individuals taking over someone’s online account (e.g., bank, social media, email) without their permission
- Synthetic identity fraud (18%): Use of a combination of personal information to fabricate a person or entity to commit a dishonest act for financial or personal gain
TransUnion also found that suspected Digital Fraud attempts – where the consumer was transacting in Canada and targeted businesses globally – increased on average by 10.5% YoY in H1 2024 compared to H1 2023 and impacted all industries.
Top Three Industries Globally with Highest Rate of Suspected Digital Fraud Attempts Coming from Canada in H1 2024
- Gambling (online sports betting, poker, etc.) – 9.6%
- Retail – 9.2%
- Government – 7.7%
Top Three Industries Globally with Highest YoY Increase (H1 2024 vs H1 2023) in the Rate of Suspected Digital Fraud Attempts Coming from Canada
- Logistics – 172.9%
- Gambling – 79.3%
- Video gaming – 67.8%
“Protecting customers and their businesses from fraud is essential to enabling safe and tailored consumer experiences. These findings reveal that despite the good-faith efforts that are being undertaken by companies to identify and prevent fraud to date, fraudsters continue to evolve and it’s vital that fraud prevention methods keep up with the changing times,” said Patrick Boudreau, head of identity management and fraud solutions at TransUnion Canada.
“Businesses that aren’t already doing so should ensure that they are taking advantage of fraud prevention technologies such as identity verification, IP intelligence, device reputation and synthetic identity detection as critical components of their fraud prevention programs,” he added.
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