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Scientific Games Builds Premiere Game Studio, Accelerates Investment in iLottery Content Hub and Partner Program

Scientific Games has accelerated further investment in iLottery innovation with SG Studios and the exciting SG Content Hub and partner program recently announced. The company will showcase the platform and exciting, new digital games at the North American Association of State & Provincial Lotteries 2023 Conference to be held in Milwaukee from October 30 to November 2. Scientific Games is partnering with more than 15 game studios globally for the SG Content Hub’s curated selection of high-performance iLottery games.
“SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing iLottery games in the market today. Our roadmap plans are growing, and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024. These are some of the most highly respected digital content providers in the industry,” said Steve Hickson, VP of Digital Games for Scientific Games. “Our focus is on providing high-performing games with unique mechanics and incredible art design to lottery customers.
Among the iLottery games debuting at the North American conference are GAME OF THRONES, announced this summer, and MONOPOLY Property Payout, a 3D progressive jackpot game, both created by SG Studios.
“Today, we are seeing our games consistently outperforming competitive games from other providers in the market. Our goal is to continually provide Lottery customers with games that drive incremental growth in their iLottery business. We are seeking partner studios that offer unique, high-quality, lottery-focused game mechanics that will complement our own studio portfolio to join our SG Content Hub partner program,” said Hickson.
Along with the rich SG Content Hub feature set, game studios joining the partner program will also have the potential to access select licensed properties from Scientific Games’ portfolio of 100+ licensed brands to develop new iLottery game experiences.
The SG Content Hub and partner program is a unique combination of lottery content aggregation and game content partnership program with best-in-class, lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, the SG Content Hub provides scalable features that work with partner games as well as the company’s games, including progressive, linked and multi-jurisdictional jackpots.
The SG Content Hub partner program delivers streamlined operations, simplified technical integrations, iLottery game portfolio management, and enhanced data analytics to ensure lotteries get access to a huge volume of game content delivered via one simple integration.
GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s23)
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2023 Hasbro. All Rights Reserved. Licensed by Hasbro
SG Content Hub™ is a trademark of Scientific Games. © 2023 Scientific Games, LLC. All Rights Reserved.
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Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey

Spinomenal, a leading iGaming content provider, has signed a partnership with Rush Street Interactive, Inc., which operates the BetRivers brand, to present its content to BetRivers players within New Jersey.
Teaming up with RSI, known for its innovative approach to online casino, is key to Spinomenal’s strategic US expansion via BetRivers and the company looks forward to achieving great success together.
RSI is renowned as a dominant force and one of the most respected online casino operators in the United States, with BetRivers online casinos in New Jersey, Pennsylvania, Michigan, West Virginia and Delaware. Thanks to this partnership, Spinomenal’s suite of standout games will now be available to BetRivers players in New Jersey. This launch features some exclusive games – Fortuna De Los Muertos 4 and Buffalo Rampage – Hold & Hit, along with many other smash hits.
Lior Shvartz, CEO for Spinomenal commented: “Partnering with a premier operator such as Rush Street Interactive is the ideal way to bring more of our titles to the New Jersey market via the BetRivers brand. Their players appreciate BetRivers elite gaming experiences so we trust our games will align well.”
Richard Schwartz, Chief Executive Officer for Rush Street Interactive added: “We are thrilled to offer Spinomenal’s games to our players in New Jersey. At BetRivers, we aim to deliver a premier experience to our customers, and partnering with Spinomenal allows us to heighten that experience. We look forward to achieving great success together in the US.”
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Belatra to unveil latest gaming innovations at SBC Summit Americas

Belatra Games, the specialist online slots developer, is proud to be exhibiting at SBC Summit Americas, showcasing its latest casino game innovations and market-ready solutions for the LatAm region and beyond.
Belatra will be based at Stand C642 for the Fort Lauderdale summit, with a stand inspired by Mummy’s Multiverse — the vibrant world first introduced in Mummyland Treasures and continued in the smash hit Mummy’s Mines. Visitors will be able to immerse themselves in cutting-edge slot releases, discover groundbreaking solutions, and engage with industry pioneers driving the future of gaming.
Belatra’s LatAm presence in the U.S. will be led by Latin America Commercial Director Andrés Troelsen. A core focus of his time in Florida will be exploring new partnerships, engaging with current clients and sourcing opportunities in the region. Belatra Games welcomes all attendees to visit the C642 stand, experience its latest titles, and engage in meaningful discussions about the future of iGaming in Latin America.
Belatra will also sign off the show with the official launch of a brand-new game on May 15th, the final day of the exhibition.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “LatAm forms a huge part of our growth strategy as we continue to make strides in this exciting region. SBC Americas gives us a wonderful chance to showcase our burgeoning portfolio that’s been carefully curated to deliver the best localised experiences for LatAm’s array of casino players.”
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CT Gaming Strengthens Its Presence with New Installations in Venezuela

CT Gaming continues its successful expansion in Latin America with a series of new installations across Venezuela. The company’s top products can now be found at prominent venues in Caracas, Guatire, and Puerto Ordaz.
Following the strong performance and strategic installations across several Latin American countries, CT Gaming is reinforcing its footprint in the region. Leading gaming establishments in Venezuela are now equipped with the EZ Modulo 32/32/32 slot cabinet and the newest addition to the renowned Diamond King series – Diamond King 4.
The multigame pack offers players a curated mix of 40 titles, blending classic favorites with innovative new games such as Zet Fruits, Clovers on Fire, and more. Notably, half of the titles are linked to the Diamond Tree Deluxe progressive jackpot, which provides players with enhanced gameplay features and the opportunity for exciting rewards. Another highlight of Diamond King 4 is the debut of the Buy Bonus feature, offering players direct access to bonus rounds and an elevated level of engagement and winning potential.
“Introducing Diamond King 4 to Venezuela is an important step in our development strategy, as the product strongly reflects our company’s strengths. Along with the other installations accomplished earlier this year, this launch further strengthens our presence and commitment to the Latin American market,” stated Roberto Muñoz, Regional Representative at CT Gaming.
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