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Scientific Games Builds Premiere Game Studio, Accelerates Investment in iLottery Content Hub and Partner Program

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Scientific Games has accelerated further investment in iLottery innovation with SG Studios and the exciting SG Content Hub and partner program recently announced. The company will showcase the platform and exciting, new digital games at the North American Association of State & Provincial Lotteries 2023 Conference to be held in Milwaukee from October 30 to November 2. Scientific Games is partnering with more than 15 game studios globally for the SG Content Hub’s curated selection of high-performance iLottery games.

“SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing iLottery games in the market today. Our roadmap plans are growing, and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024. These are some of the most highly respected digital content providers in the industry,” said Steve Hickson, VP of Digital Games for Scientific Games. “Our focus is on providing high-performing games with unique mechanics and incredible art design to lottery customers.

Among the iLottery games debuting at the North American conference are GAME OF THRONES, announced this summer, and MONOPOLY Property Payout, a 3D progressive jackpot game, both created by SG Studios.

“Today, we are seeing our games consistently outperforming competitive games from other providers in the market. Our goal is to continually provide Lottery customers with games that drive incremental growth in their iLottery business. We are seeking partner studios that offer unique, high-quality, lottery-focused game mechanics that will complement our own studio portfolio to join our SG Content Hub partner program,” said Hickson.

Along with the rich SG Content Hub feature set, game studios joining the partner program will also have the potential to access select licensed properties from Scientific Games’ portfolio of 100+ licensed brands to develop new iLottery game experiences.

The SG Content Hub and partner program is a unique combination of lottery content aggregation and game content partnership program with best-in-class, lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, the SG Content Hub provides scalable features that work with partner games as well as the company’s games, including progressive, linked and multi-jurisdictional jackpots.

The SG Content Hub partner program delivers streamlined operations, simplified technical integrations, iLottery game portfolio management, and enhanced data analytics to ensure lotteries get access to a huge volume of game content delivered via one simple integration.

GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s23)

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2023 Hasbro. All Rights Reserved. Licensed by Hasbro

SG Content Hub™ is a trademark of Scientific Games. © 2023 Scientific Games, LLC. All Rights Reserved.

awards

EPIC retain SBC’s Player Protection award for a third consecutive year

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EPIC Global Solutions have completed a hat-trick of wins at the prestigious SBC Awards North America, having been named as the event’s ‘Player Protection Service Provider of the Year’ for a third year in a row.

The globally-leading specialists in mitigating gambling-related harm were recognised once again at the New York ceremony, at an event that acknowledges excellence across all aspects of the gambling industry across North America.

EPIC provides a range of consultancy, education and training services around recognising signs of problem gambling to a range of sectors across the continent, with a particular focus on working with sports organisations, gambling operators and gambling industry regulators.

The company’s work in conjunction with the NCAA and Entain Foundation US – which has seen over 55,000 student-athletes and staff at more than 200 US college campuses educated on gambling-related harm in the past three years – was highlighted within the nomination for the award, and drew praise from EPIC’s CEO and founder Paul Buck, who explained:

“There are now 38 states where sports gambling is legalised. Gambling is growing, so the level of harm that will come will also grow.

“Recognising player protection at events like this wasn’t happening five or ten years ago, but it’s becoming an increasingly bigger issue and we’re glad to be at the front of that and hope to remain that way for the next five years and beyond.

“We wouldn’t be able to do this without the lived experience facilitators who go out there and tell their stories day in, day out, all around the country in each of the 52 states that we work in.

“I’d also like to make some special mentions to the NCAA, who work with us massively on the front foot on a topic which is becoming bigger and bigger within the student-athlete population, and the Entain Foundation US, who have been there helping to fund programmes like ours for the past few years.”

Lived experience is at the heart of everything that EPIC does, with the lessons taken from the harm experienced earlier in life by around half of its current workforce being the driving force behind the company’s mission and the knowledge that informs the programmes it delivers.

Therefore, Buck is incredibly proud of the team contribution that has once again been recognised via the award at SBC’s showpiece event in the US. He added:

“It’s always nice just to be here and spread our message and meet friends, clients and stakeholders, but to come away and win this award three times on the trot is fantastic.

“It just shows that the level of work we do and the impact that we’re having is growing and growing, year by year, which makes us even more proud to win it. I’m so incredibly proud, not just of the work we do, but of the people who work within EPIC.”

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Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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NVENUE AND AMELCO ANNOUNCE DEAL TO SUPPLY FIRST NASCAR MICRO-BETS GLOBALLY

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nVenue, an AI-powered micro-betting technology, and Amelco, a sports betting platform provider, have announced their commercial deal to introduce micro-betting options for NASCAR fans worldwide. This industry-first partnership marks the first integration of NASCAR live in-race micro-bets into the betting landscape.

In August 2023, NASCAR selected nVenue as an official micro-betting provider, and together they announced the first round of NASCAR markets at the 2024 Daytona 500. With help from their AI-powered platform, nVenue’s micro-betting engine can generate over 60,000 betting opportunities with just several of their introductory markets. In-race micro-markets include unique betting windows for stage results, qualifying, and more.

“We are thrilled to team up with Amelco to introduce micro-betting options forNASCAR. With their platform and reach, we are confident that we will deliver an unmatched betting experience for racing fans. We look forward to working closely with Amelco to integrate our markets and expand our offerings to include other newsports on our dynamic roadmap,” Jeremy Jones, Chief Revenue Officer at nVenue, said.

The integration of nVenue’s micro-betting markets into Amelco’s platform is expected to begin in the coming months. This alliance comes at a significant growth point for NASCAR in 2024. In a recent announcement, the sport revealed that the betting handle has increased by an impressive 50% in just the first two months of the year.

Head of Amelco USA Brandon Walker said: “We’re looking forward to working with the nVenue team and offering their NASCAR product to our operators. With micro-markets proving to be a huge success in the space already we’re excited tosee how these markets perform.”

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