partnerships
Gambling.com Group Ready for Launch of Online Sports Betting in Kentucky with BetKentucky.com

Gambling.com Group Limited (Nasdaq: GAMB), a leading provider of player acquisition services for the regulated global online gambling industry, today announced that it is ready to provide marketing services to licensed online sports betting operators in the state of Kentucky as legal online sports betting goes live on Thursday, September 28, 2023.
The group launched BetKentucky .com in April of 2022 ahead of the legal online sports betting market in Kentucky going live to help sports bettors find trusted, comprehensive and up-to-date information on sports betting and legislative updates in âThe Bluegrass Stateâ. With seven approved online sportsbook operators available on day one and one more expected at a later date, access to comparison websites like BetKentucky .com enables consumers to read expert reviews of all legal sportsbooks in the state to help them choose their best option.
Through its portfolio of informational websites, Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising. In addition to BetKentucky .com, the group is ready to help licensed online gambling operators in Kentucky with its national and international websites including Gambling .com, Bookies .com, RotoWire .com and USAToday .com through its media partnership with Gannett Co. Inc as well as with the Lexington Herald-Leader (at Kentucky .com) via its media partnership with The McClatchy Company and the Louisville Courier Journal (at Courier-Journal .com) via its media partnership with Gannett.
Kentucky with a population of over three million adults, launched retail sports betting in the state on September 7 with Governor Andy Beshear announcing bricks-and-mortar sportsbooks posted a handle of over $4.5 million after the first two weekends. BetKentucky .com in late-July commissioned a survey reporting that 42% of Kentucky adults say they are âvery likelyâ or âlikelyâ to bet on sports once it is legalized. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others receiving undivided attention from fans across the state.
âKentucky has been one of the quickest states to launch sports betting after legislative approval and âThe Bluegrass Stateâ is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market,â the Chief Executive Officer for Gambling.com Group Limited, Charles Gillespie, said. âWe believe that this will foster competition and ultimately benefit consumers as the operators with the best products rise to the top. Kentucky has a rich sporting tradition and Gambling.com Group Limited is excited to help guide and educate sports bettors in the state to get the most out of their online sports betting experience.â
âKentucky allowing sportsbooks to take legal sports bets just as the NFL season is kicking off and with the MLB post-season on the horizon is a huge win for sports bettors in the state,â the Vice-President for Gambling.com Group Limited, Caroline Smart, said. âThe competitive marketplace in Kentucky will guarantee plenty of choices and opportunities for customers, who can count on our dedicated websites that feature trusted, comprehensive and up-to-date information on sports betting as well as reviews of the legal sportsbooks to provide them all of the resources needed to navigate these exciting times.â
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: âWe are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.â
Richard Schwartz, CEO of Rush Street Interactive, commented: âWe are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.â
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the worldâs top performance App Store Optimization (ASO) agency. This partnership will introduce Appliftâs proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCGâs unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact â increasing FTDs, improving retention, and maximizing LTV for some of the worldâs most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network â with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia â to bring Appliftâs breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
âAt SCCG, we identify and scale the technologies that shape the future of gambling,â said Stephen Crystal, Founder and CEO of SCCG Management.
âAppliftâs ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale â and our global presence ensures the right operators and platforms benefit from this innovation.â
âAt Applift, weâve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users â all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, weâre not just optimizing â weâre redefining how gaming brands win in the app stores. I couldnât be more confident in what weâll achieve,â said Bar Nakash, CEO of Applift.
Latest News
SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry.Â
This collaboration marks SYNOT Gamesâ debut in Argentina and signals a significant step in the companyâs ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.
âEntering Argentina with a partner like Betsson is a proud moment for us,â said Martina KrajÄĂ, Chief Commercial Officer at SYNOT Games.
âLatin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. Weâre excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.â
Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: âWe are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOTâs games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.â
Argentinaâs online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.
The deal strengthens SYNOT Gamesâ positioning in Latin America, aligning with the companyâs strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Gamesâ commitment to expanding across the most dynamic and regulated iGaming markets in the region.
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