Press Releases
Optimove Releases Comprehensive NFL Betting Report: Illuminating 2023-2024 Bettor Intentions; Helping Guide Sports Betting Platforms to Boost Player Engagement and Loyalty While Ensuring a Safer Gambling Environment
Optimove, the leading CRM marketing solution for the iGaming sector, has released its Optimove 2023-2024 Report focused on NFL wagering intentions, brand loyalty and communications preferences.
Surveying 287 United States citizens who wagered on NFL football in August of 2023, the comprehensive report deeply analyzes respondents’ wagering intentions, brand loyalty and communication preferences. By providing insights into the behaviors and preferences of NFL bettors, it acts as a guide to sports gambling platforms to optimize their offerings, nurture player loyalty and promote responsible gambling practices while maintaining a safer gambling environment.
Of particular interest is that NFL bettors show deep engagement in betting as 61% of respondents said they make ‘live bets’ during the game. While NFL bettors have deep engagement while the game is on with 54% using two or more sites per week for betting and 18% use three or more.
This deep engagement in betting may result in the divergence in marketing fatigue between bettors and general online shoppers. Thirty-seven percent (37%) of bettors say they want fewer marketing messages compared to 66% of online shoppers.
Integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) can drive brand loyalty:
The report provides key recommendations to sports gambling sites to enhance customer engagement and loyalty further while promoting responsible gambling practices. The core driver includes integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) to implement highly personalized promotions and optimal delivery timing.
Pini Yakuel, the founder and Chief Executive Officer for Optimove noted that by aligning marketing strategies with these findings, sports gambling sites can effectively attract, engage and retain bettors while promoting responsible gambling behaviors. He added: “This report will help sports betting operators have top-line data on NFL season bettors’ intentions. Starting with data from bettors is the holy grail to assuring that marketing messaging is pertinent and timely. Operators who do not have a customer data platform seamlessly integrated into a multichannel marketing hub will struggle to keep bettors loyal. The survey results around live betting are a prime example of the importance of real-time communications and app updates that dynamically respond to game changes.”
Recommended actions for sports gambling operators:
First and foremost, sites should Integrate a customer data platform (CDP) with a multichannel marketing hub (MMH) for comprehensive insights. With that foundation, sports gambling operators can use artificial intelligence (AI) to automate personalized game recommendations based on historical data and real-time interactions. Plus, they can implement real-time event triggers for timely personalized messages during games. To unify the player experience, sports sites can deliver consistent cross-channel messages for a unified customer experience. These actions can help deepen brand loyalty before, during, and after the game.
Select Data from the report:
Marketing Fatigue: NFL bettors suffer less marketing fatigue – only 37% want fewer messages, in contrast with 66% of online shoppers.
Sixty-one percent (61%) of respondents said they make ‘live bets’ during the game: It underscores that betting platforms have multiple chances to engage betting fans after kick-off and before the final whistle.
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Latest News
MAJOR LEAGUE BASEBALL SELECTS SPORTRADAR TO TRANSFORM PLAYER TALENT SCOUTING FOR ALL 30 CLUBS
Sportradar today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar’s advanced, proprietary technology and highlights Sportradar’s commitment to delivering innovative and game-changing solutions to the league.
Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.
The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.
“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar. “Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”
“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,” said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.
Financial reports
Commercial Gaming Revenue Growth Continues in Q3 2024, Driving Industry’s 15th Consecutive Quarter of Growth
U.S. commercial gaming revenue reached $17.71 billion in Q3 2024, the industry’s highest-grossing Q3 on record, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. This makes Q3 2024 the industry’s 15th consecutive quarter of annual revenue growth, with September marking the 43rd straight month of rising year-over-year commercial gaming revenue.
Through the first nine months of the year, nationwide commercial gaming revenue stands at $53.24 billion, pacing 8.0 percent ahead of 2023 and putting the industry on track for a fourth straight record revenue year.
In Q3 2024, 29 of the 35 commercial gaming jurisdictions operational last year saw increased year-over-year revenue. This growth resulted in an 8.9 percent year-over-year increase in state and local taxes tied directly to gaming revenue, with commercial gaming operators contributing $3.79 billion in taxes across the quarter.
Quarterly revenue from land-based gaming – encompassing casino slots, table games and retail sports betting – totaled $12.56 billion, 0.62 percent lower than Q3 2023. Meanwhile, combined revenue from online sports betting and iGaming totaled $5.14 billion in Q3 2024 as online gaming made up 29.0 percent of commercial gaming revenue, a significantly higher share than in Q3 2023.
Looking at each sector in Q3 2024:
- Traditional Gaming: Traditional brick-and-mortar casino gaming generated quarterly revenue of $12.38 billion, a contraction of 0.9 percent year-over-year.
- Legal Sports Betting: Americans legally wagered $30.3 billion on sports, generating $3.24 billion in quarterly revenue (+42.4% YoY). Recent market launches in Kentucky, Maine, North Carolina and Vermont contributed to this growth.
- iGaming: iGaming generated $2.08 billion in revenue, marking a 30.3 percent year-over-year increase.
“Q3 2024 continued gaming’s momentum from the first half of the year, with online casino and sports betting driving strong growth. At the same time, new brick-and-mortar casino openings bolstered traditional gaming, which still accounts for the bulk of industry revenue,” said AGA Vice President of Research David Forman. “More than a quarter of commercial revenue now regularly comes from online sources, raising the importance of continued sustainable growth with consumers in those states.”
-
Latest News3 days ago
Full House Resorts Announces New Leadership for Rising Star Casino Resort
-
Latest News4 days ago
Arizona Department of Gaming Investigation into Illegal Gambling Leads to Record-Breaking Firearms Seizure
-
eSports4 days ago
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
-
Latest News1 day ago
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
-
Latest News4 days ago
Amusnet Expands Latin American Presence Through Strategic Partnership with bet365 in Peru
-
Latest News4 days ago
Lorraine Bencivengo-Ziff, the “Goddess of Slots,” Takes Gaming World by Storm with Major Milestones and New Ventures
-
Compliance Updates4 days ago
Chris Christie bets on Texas to approve OSB in 2025
-
Latest News1 day ago
Black Oak Casino Resort Chooses QCI Chatalytics™ to Enhance Casino Operations with Integrated AI Solutions