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Bet7k closes historic sponsorship with Deportivo Pereira, in the games against Palmeiras for the Libertadores quarterfinals

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Industry-leading sports betting company Bet7k has just closed a historic sponsorship deal. The Bet7k brand will debut in the most important football competition in South America this Wednesday, August 23rd.

The company signed a one-off sponsorship contract with the Colombian team Deportivo Pereira, a big surprise in this edition of Conmebol Libertadores. Bet7k will be the club’s master sponsor in the two games against Palmeiras valid for the quarterfinals of the most coveted tournament on the continent.

The first appearance of the Bet7k brand will take place this Wednesday night in the first leg, at the Hernán Ramirez Villegas stadium, in Colombia. The ball will roll from 9:30 pm (Brasília time) with broadcast on open TV, cable TV and streaming.

The return game will take place next Wednesday, August 30, at Allianz Parque, in São Paulo, where the bookmaker has a private box.
Bet7k brand internationalization

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The partnership with the current Colombian champions also presents a unique opportunity to internationalize the Bet7k brand, according to CEO Talita Lacerda. The objective is to increase the group’s exposure with a view to expanding its business to Latin America.

“Bet7k is going through a moment of stratospheric growth with a significant increase in the volume of bets, extremely engaged players and huge participation in our social networks. And, nothing better than betting on a club that is making history in its first participation in the most important competition in South American football”.

“We are extremely happy to insert our brand on the uniform of an international team in two decisive games that promise huge repercussions and strong emotions for millions of football fans. We are sure that it will be a memorable partnership for both parties”, he added.
A historic campaign deserves a historic partnership

In fact, Deportivo Pereira is making history in its first participation in the Libertadores. Colombian champion in 2022, the club qualified together with the traditional Boca Juniors (Argentina), in Group F, overcoming Monagas (Venezuela) and Colo-Colo (Chile).

In the round of 16, Bet7k’s new partner continued to knock down rivals much more used to the Libertadores dispute. In its first knockout round, Deportivo showed that it knows how to make the home advantage count and won by 1-0 against Independiente Del Valle (Ecuador).

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It was precisely this advantage that ensured the classification after the 1-1 tie in the return game. Now, the Colombian champions will try to surprise Palmeiras, current Brazilian champion and three-time champion of America.

The new partner of Bet7k will try to show that it has full conditions to face the considered favorites for the ‘Eternal Glory’, continuing its history now alongside Bet7k.
Bet7k sports partnerships

It should be noted that Bet7k understands very well the relevance of sport among the Brazilian public and seeks to value and diversify its actions on the national scene. Currently, the company sponsors the women’s futsal team Leoas da Serra, Flamengo Beach Soccer and soccer clubs from Mirassol, Bangu and Athletic (MG).

In addition, Bet7k strives to exalt each contract closed by creating informative and differentiated content on its social networks, such as the ‘Sponsored on the field’ board on game days of the teams supported with details of the matches, history of clashes, curiosities and ODDS of duels.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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