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Bet7k closes historic sponsorship with Deportivo Pereira, in the games against Palmeiras for the Libertadores quarterfinals

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Industry-leading sports betting company Bet7k has just closed a historic sponsorship deal. The Bet7k brand will debut in the most important football competition in South America this Wednesday, August 23rd.

The company signed a one-off sponsorship contract with the Colombian team Deportivo Pereira, a big surprise in this edition of Conmebol Libertadores. Bet7k will be the club’s master sponsor in the two games against Palmeiras valid for the quarterfinals of the most coveted tournament on the continent.

The first appearance of the Bet7k brand will take place this Wednesday night in the first leg, at the Hernán Ramirez Villegas stadium, in Colombia. The ball will roll from 9:30 pm (Brasília time) with broadcast on open TV, cable TV and streaming.

The return game will take place next Wednesday, August 30, at Allianz Parque, in SĂŁo Paulo, where the bookmaker has a private box.
Bet7k brand internationalization

The partnership with the current Colombian champions also presents a unique opportunity to internationalize the Bet7k brand, according to CEO Talita Lacerda. The objective is to increase the group’s exposure with a view to expanding its business to Latin America.

“Bet7k is going through a moment of stratospheric growth with a significant increase in the volume of bets, extremely engaged players and huge participation in our social networks. And, nothing better than betting on a club that is making history in its first participation in the most important competition in South American football”.

“We are extremely happy to insert our brand on the uniform of an international team in two decisive games that promise huge repercussions and strong emotions for millions of football fans. We are sure that it will be a memorable partnership for both parties”, he added.
A historic campaign deserves a historic partnership

In fact, Deportivo Pereira is making history in its first participation in the Libertadores. Colombian champion in 2022, the club qualified together with the traditional Boca Juniors (Argentina), in Group F, overcoming Monagas (Venezuela) and Colo-Colo (Chile).

In the round of 16, Bet7k’s new partner continued to knock down rivals much more used to the Libertadores dispute. In its first knockout round, Deportivo showed that it knows how to make the home advantage count and won by 1-0 against Independiente Del Valle (Ecuador).

It was precisely this advantage that ensured the classification after the 1-1 tie in the return game. Now, the Colombian champions will try to surprise Palmeiras, current Brazilian champion and three-time champion of America.

The new partner of Bet7k will try to show that it has full conditions to face the considered favorites for the ‘Eternal Glory’, continuing its history now alongside Bet7k.
Bet7k sports partnerships

It should be noted that Bet7k understands very well the relevance of sport among the Brazilian public and seeks to value and diversify its actions on the national scene. Currently, the company sponsors the women’s futsal team Leoas da Serra, Flamengo Beach Soccer and soccer clubs from Mirassol, Bangu and Athletic (MG).

In addition, Bet7k strives to exalt each contract closed by creating informative and differentiated content on its social networks, such as the ‘Sponsored on the field’ board on game days of the teams supported with details of the matches, history of clashes, curiosities and ODDS of duels.

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Super Group Announces Key Terms of Strategic Transaction to Assume Full Control of its Sportsbook Technology Platform

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Super Group, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced that it has entered into definitive agreements to assume full control of its sportsbook software technology licensed by Apricot, Super Group’s long-standing software partner.

The transaction brings Super Group closer to its goal of fully owning and controlling its sportsbook technology across its worldwide markets, giving the company the capability to apply this technology stack to any properties it may buy or build in the future.

Super Group has agreed to acquire this technology for a total consideration of c.€140 million from Apricot’s licensor, plus additional amounts payable if certain earn-out conditions are achieved. The upfront consideration consists of c.€100 million, which will be paid in the form of cancellation of an outstanding loan. Super Group will pay an additional €40 million in two equal payments over the next two years, of which up to €20 million may be paid in ordinary shares of Super Group at its sole discretion. Additional payments of up to €210 million could be made through a contingent earn-out mechanism if Super Group’s sportsbook revenue more than doubles during the earn-out period which runs through December 31, 2035. The earn-out is calculated as a percentage of monthly sportsbook net gaming revenue, ranging from a low single-digit to high single-digit percentage.

Neal Menashe, Chief Executive Officer of Super Group, said: “I’m delighted that we have now concluded terms for the sportsbook – we have been working closely to agree to an equitable deal with a favorable structure for both parties. This is an exceptional opportunity for Super Group to take full control of our sportsbook technology, which would enable maximum flexibility for organic growth as well as M&A opportunities. We’ll continue to deliver the best sports betting and gaming experience to our customers around the world as the benefits of this deal are realized.”

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CasinoWebScripts Hits Milestone with 200 Sweepstakes Casino Games for the US Market

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In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

CasinoWebScripts’ unique approach allows operators to rent these state-of-the-art games for a fixed monthly fee, eliminating revenue share, GGR% fees, and usage limitations. This model ensures that operators can offer top-tier entertainment to their players while enjoying predictable, straightforward billing.

Further enhancing their sweepstakes software, CasinoWebScripts has introduced an array of features tailored specifically to the needs of the US market. Players can now earn free coins for various activities such as verifying their email, confirming their phone number, and inviting friends. Additionally, the introduction of a VIP program and a complex Affiliate Program brings more value to the player experience, with customizations that resonate with the US audience.

To ensure a seamless operation for its clients, CasinoWebScripts has also created strategic partnerships with prestigious third-party providers for essential services like KYC, credit card processing, and anti-fraud measures. These collaborations have resulted in a fully integrated solution that allows operators to run their business smoothly, without worrying about missing components.

Oscar Stevens, Product Manager at CasinoWebScripts, said: “Achieving this milestone reflects our team’s dedication and commitment to excellence and innovation. Our suite of over 200 sweepstakes games and the comprehensive features we’ve rolled out are designed to set our clients apart in the competitive US market. We are committed to providing solutions that are not only user-friendly but also ensure a secure and engaging gaming environment for players.”

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Sparket to Integrate Technology with AmTote

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Sparket has selected AmTote as its wagering platform solution that will see Sparket’s parimutuel technology integrate into the AmTote totalisator and hubs.

The integration will give Sparket access to the largest online betting platform processor in North America with over $15bn in annual processed global handle. This news follows Sparket’s recent announcement of an expanded partnership with the World Jai Alai League, which will be an initial partner in bringing the integrated technology to market.

“Sparket is on a mission to enhance the parimutuel wagering experience and partnering with the biggest name in the industry is a massive step for us,” Evan Fisher, COO of Sparket, said.

“AmTote loves to see innovation and fresh approaches come to market, and we are excited at the potential of technologies like Sparket to help expand the ecosystem,” Keith Johnson, President of AmTote International, said.

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