Compliance Updates
The importance of agile tech in a rapidly evolving market
Compliable’s licensing platform enables sportsbooks and iGaming businesses to obtain employee, entity, vendor and other businesses licenses across multiple states in the US, ensuring speed to market which is crucial as regulation in the region evolves. We caught up with Chief Regulatory Officer, Justin Stempeck, on how Compliable stays agile, adapting its solution to support an industry with increasing regulatory demands.
How has the ever-changing gambling regulation in the US had an impact on your offering since you launched three years ago?
The nature of the industry we are in forces us to constantly think ahead to be prepared for any changes to existing regulation or new markets opening up. Since we launched our solution, we have built on it to ensure we can offer our clients the support they need, and this has been driven by how the sector has developed in the US over the last few years. Our product offering now includes multiple modules to support any type of license that gambling companies need to enter regulated US states. The regulatory landscape is complex, but our platform removes a big hurdle for the industry, helping companies quickly apply and manage their key, employee, vendor, and entity licenses across many states.
As a tech start-up, we are always looking at ways to strengthen our platform and ensure we stay ahead of our competition. We work closely with our clients and partners to understand their requirements and incorporate this into our product development, and we also have a close dialogue with regulators. We have repeatedly worked with customers to understand their licensing workflow and customize our product to best fit their existing methods to offer them the most value.
What advantages does Compliable’s platform have over its main competitors in the market?
What sets our solution apart the most is the degree of completeness that it offers as it finalises applications fully, entering all data and documentation where it needs to be. The simplicity of using our platform is a huge benefit to anyone who goes through what is often a complicated application process.
The user journey is therefore important, and offering a streamlined and simple process as people navigate through the platform is something we have worked hard on. We have extensive FAQs and a live chat available, further improving the user experience and the support we can offer. The US is a market we know extremely well and as experts in licensing and compliance, we want to offer more than just a tech solution.
Our job is never done at Compliable as we are always challenging ourselves to do more. With the modern tech our solution is built on, we have the possibility to continue to innovate compared with other legacy products on the market.
What role has reg tech played in the expansion of the US gambling markets and could more be done in this space?
It has been tremendously important for many companies who are smaller as they might not have the resources to handle it themselves. While hiring outside counsel to handle licensing applications has long been the norm for many companies, we instead empower the company itself to effectively complete the work in a time/cost efficient and thorough manner.
The reg tech space has evolved quickly over the years and there are so many areas where innovation can truly help gambling companies focus on what matters most to grow their business. Employee and entity licensing are an often-forgotten piece of the equation where using our solution can really make a difference. Our platform makes licensing much more approachable for people and we will continue to build out the functionality to ensure the license management process is as efficient and intuitive as possible.
Gaming Laboratories International (GLI) has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão.
The milestone is the latest in a series of regulatory achievements for GLI in Brazil. Lottery of the State of Maranhão is the third jurisdiction in Brazil to accredit laboratories, and GLI is accredited in all and the first to be authorized in all.
Cassiano Pereira Junior, president of Maranhão Parcerias (Mapa), highlighted the importance of the partnership between the Maranhão State Lottery (Lotema) and GLI. “Every day we strive to make Lotema even better, providing greater security for its users. The partnership with GLI is a concrete way of achieving this goal, as its certification laboratories play an important role for the gaming and lottery industry, guaranteeing the conformity, security, and integrity of the products and systems used by Lotema,” Cassiano explained.
“We are grateful to the Lottery of the State of Maranhão for granting GLI the laboratory accreditation, becoming the first to be authorized in Maranhão. It is extremely gratifying to see how Lotema empower themselves by trusting the technical compliance process to provide transparency, integrity, and accountability to all the industry stakeholders through the certification process. The laboratory accreditation is the first step for a successful implementation of the certification based on jurisdictional standards, and the reason why we at GLI take this step very seriously and with great priority every time a new jurisdiction opens. We feel responsible for being part of the solution towards a fast and efficient implementation of regulations, thus supporting further local industry development and sustainable growth. We are grateful to Lotema and excited to be part of its thriving industry,” said Karen Sierra-Hughes, Vice President of Latin America, Caribbean, and Spain.
GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts toward regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.
Kaizen Gaming Colombia, owner of the Betano.co brand, was authorized by Coljuegos to operate online betting in the country. With this new operator, there are now 16 web platforms that have the approval of the entity to market games of chance online.
“We continue to strengthen the online gaming industry. We hope that, with the entry of this new operator, we can continue to increase transfers for the health of Colombians. At this time, the platform is already operating for the betting public,” said Marco Emilio Hincapié, president of Coljuegos.
The entity is also in the process of authorizing an additional operator called Bingo Casino, which is expected to begin offering bets in the coming weeks.
It is worth mentioning that, by 2024, it is estimated that online betting portals will pay around $419,527 million to Coljuegos for exploitation rights, which represents an increase of 31% compared to the same period in 2023. All of these resources are transferred to the health system.
“We are seeing that online betting is a sector of the economy that has driven the growth of the country’s Gross Domestic Product. That is why we are working to make the market even more attractive and to provide more options to bettors,” said the president.
According to financial projections, this new operator is expected to pay Coljuegos around $21.513 billion over the next five years for operating rights and administration costs, resources that can be transferred to subsidize health and scientific research.
Former New Jersey Governor Chris Christie has backed Texas to legalise online sports betting in the state’s next legislative session.
Christie helped pave the way for sports betting liberalisation across the US by bringing the Supreme Court case that led to the repeal of PASPA.
The case was fought and won by prominent conservative lawyer Ted Olson, who Christie hired to argue the case for states to make their own decisions on sports betting. Olson died last week at the age of 84.
After Missouri became the 39th US state to legalise sports betting in some capacity, attention has quickly turned again to the big three states of Texas, California, and Florida.
“I think it’ll happen in Texas in the next legislative session,” said Christie, speaking to Covers.com. The next session is due to commence in Texas on January 14, 2025.
Christie is less confident about California, however, where competing sports betting ballots failed in 2022 amid a bitter dispute and lobbying war between online operators and local tribes.
California is seen as essential to the future prospects of US sports betting operators, given its size and wealth and dramatic impact on the country’s total addressable market (TAM).
“I don’t know about California,” said Christie. “This really takes gubernatorial leadership, and Gavin Newsom has got to decide if this is one of the issues he wants to lead on.
“Without gubernatorial leadership, the legislature won’t do it because they’re pulled like taffy in too many directions by too many different interests. Without the governor pushing for it, I just don’t think it’ll happen.”
Despite another potential setback in California, Christie has backed sports betting to penetrate pretty much every state eventually.
“I really believe sports betting is inevitable to go just about nationwide, because people in America love their sports, they just do,” he said. “I think it is in the leagues’ best interests to grow their audience. The government gets some piece of the pie out of that which they enjoy, and the public seems to be pretty happy for the most part.”
Depending on expansion, US sports betting could, in theory, reach every state. It would then become a national issue, but Christie has warned the federal government not to interfere.
“Let the states handle it,” he said. “The states are doing fine. You haven’t heard of anything awful or irreversible happening since each state has been involved and they should have the ability to decide whether they want gambling or not.
“I don’t think the federal government should have anything to do with it and I don’t think they ever should have. I don’t think they have to be babysitters for the governors of the country.”
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