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Daily Fantasy Sports

BIG3 Enters into Partnership with PrizePicks

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The BIG3 announced they have signed an exclusive partnership with PrizePicks, the largest skill-based fantasy sports operator in North America, to become the BIG3’s daily fantasy provider and further the convergence of basketball, hip-hop, and fantasy sports.

Since its inception in 2017, PrizePicks has steadily risen to become the No. 1 fantasy platform in North America for basketball, offering myriad game play options for fans of the NBA, WNBA, and college basketball that include single-statistic and in-game plays. As a result, PrizePicks has turned the game into an immersive fantasy experience from the opening tip to the final whistle.

As part of the BIG3’s own in-app vertical, users and FIREBALL3 fans can compete against the numbers and enhance their viewing experience. Additional terms of the agreement include commercial spots, on-court and courtside branding, in-app promos for BIG3 fans, and more.

“We are very excited for this partnership. What PrizePicks is doing for the fantasy and sports entertainment industry is very similar to what the BIG3 is working towards. This partnership is a mutually beneficial relationship with the primary goal of giving fans the best experience possible. Together, we are changing the sports entertainment industry for the better,” Justin Williams, CMO of BIG3, said.

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“BIG3 is the perfect partner to mutually expand our fan bases as it appeals to both the mainstream basketball fan as well as the more casual fan who might be attracted by the familiar names or innovative game play. We’ve both recognized that the basketball, hip-hop and fantasy sports communities share common entertainment interests, which opens countless crossover opportunities,” PrizePicks Co-Founder and CEO Adam Wexler said.

Daily Fantasy Sports

DraftKings Becomes Official Partner of the WNBA

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DraftKings has become an official sports betting and daily fantasy partner of the WNBA.

DraftKings will receive rights to league and collecting team intellectual property, access to marketing, activation, and hospitality opportunities around tentpole WNBA events, and the ability to utilize official league data feeds to support the gameplay experience for fans.

Matt Kalish, president of DraftKings North America, touted the partnership with the WNBA as a way for the company to enhance the experience for its users and WNBA fans.

“The WNBA has seen tremendous growth, which continues to be a bright spot in the sports world. We are proud to support the league in its efforts to continue expanding the game. It is a priority for us to deliver the most engaging WNBA content to DraftKings’ platforms and through our collaboration with the WNBA this season, we will be able to enhance the experience for millions of our customers and WNBA fans,” Kalish said.

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As part of the deal, DraftKings will receive media exposure across WNBA’s media platforms, including serving as a presenting partner of the “WNBA Postseason Push,” a new league content platform that will feature highlights, social integrations, and odds updates on the latest WNBA standings during the final two weeks of the season.

The partnership with the WNBA adds to DraftKings’ basketball portfolio, as the company is also an official sports betting partner with the NBA.

“The WNBA is growing and expanding across the board, and partnering with industry leaders like DraftKings enables us to offer WNBA fans additional ways to engage with their favorite teams and players, responsibly and with integrity. This opportunity for DraftKings to lean in with us to support women’s sports will welcome more fans to the WNBA. We’re looking forward to working alongside DraftKings to further enhance innovation and equity in women’s sports,” Colie Edison, WNBA Chief Growth Officer, said.

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Daily Fantasy Sports

Stokastic Welcomes Daniel Haight as New Chief Operating Officer

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Stokastic, the leader in sports betting and Daily Fantasy Sports (DFS) tools, content, and analytics, has appointed Daniel Haight as its Chief Operating Officer.

Haight joins Stokastic from Yahoo Sports, where he spent the last eight years building their paid gaming products ecosystem from the ground up, overseeing all operational aspects, including product development, business strategy, and P&L management. He spearheaded the successful launches of Yahoo Daily Fantasy, Yahoo Best Ball, and Yahoo Sportsbook. His strategic vision and innovative approach significantly boosted user growth and engagement, solidifying Yahoo’s position as a powerhouse in the gaming industry. Haight’s extensive expertise in business operations and product development will be crucial in driving Stokastic to new heights.

“Adding Dan to our executive team is a game-changer. His unparalleled expertise and passion for DFS and sports betting align perfectly with our mission to deliver the ultimate experience for sports gamers. Haight’s deep understanding of the industry and his track record of driving growth and innovation make him the perfect fit for Stokastic as we continue to push boundaries and redefine what’s possible,” Tom Kennedy, CEO of Stokastic, said.

“I’m thrilled to join Stokastic and be part of a team that’s at the forefront of innovation in the DFS and sports betting space. Stokastic’s commitment to data-driven insights and creating unparalleled user experiences resonates with my own passion for the industry. I’m excited to leverage my experience to help Stokastic continue to lead and innovate, ensuring our users have the best tools and experiences available,” Haight added.

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Daily Fantasy Sports

PrizePicks Announces Responsible Gaming Collaboration with Kindbridge Behavioral Health

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PrizePicks, the largest daily fantasy sports operator in North America, and Kindbridge Behavioral Health, a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gaming, announced a groundbreaking collaboration that will provide access to Kindbridge’s top-tier clinical services at no initial cost to PrizePicks players and customer-facing employees. The program will support problem gaming prevention, treatment and recovery efforts.

“We are proud to partner with Kindbridge and to be the first operator to cover program costs entirely, removing a significant barrier to access. It’s essential that the fantasy sports industry invests and innovates in the area of responsible gaming. This initiative not only helps players and employees but also strengthens PrizePicks’ role in promoting social responsibility within the industry. By addressing both prevention and treatment, we are paving the way for a healthier gaming community,” Adam Wexler, Co-founder and CEO of PrizePicks, said.

PrizePicks will incur all initial costs of Kindbridge’s comprehensive support services for its customer-facing employees and player community, setting a new benchmark in the DFS industry for responsible gaming and problem gaming support. Players on PrizePicks and customer support employees will have immediate access to an in-depth clinical assessment, clinical review and care plan development session, as well as access to educational and peer support groups.

“It is inspiring to see a DFS operator actively providing essential care resources to their audience. Many individuals struggling with gaming-related health issues face significant financial barriers, even with insurance, which hinders their ability to follow a comprehensive care plan. This collaboration is a pivotal step toward eliminating these barriers, ensuring people can access the support they need, regardless of their financial situation,” Daniel Umfleet, Founder and CEO of Kindbridge Behavioral Health, said.

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Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, said: “Many individuals face high out-of-pocket expenses for healthcare even with insurance, making it difficult to get the help they need. Partnering with Kindbridge allows us to help those individuals who wish to take preventative measures with a variety of world-class mental health services at no cost to them.”

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