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IMG ARENA Scores NWSL Data, Streaming and Integrity Partnership

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IMG ARENA has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed as its official integrity partner.

The multi-year deal will see IMG ARENA capture and deliver data from more than 161 NWSL and UKG NWSL Challenge Cup games per season for its global network of more than 460 sportsbook operators, as well as distribute live streaming for betting.

As the league’s official integrity partner, IMG ARENA will also provide NWSL with full monitoring services to safeguard competitions and tournaments.

NWSL Chief Revenue Officer Mitch Poll said: “As the NWSL continues to grow on and off the field, delivering new opportunities to further engage with our teams and players is critical to unlocking our potential as an entertainment business. This new partnership is a key step in increasing the value add of our league and we are excited to work alongside IMG ARENA as we continue enhancing the fan experience for NWSL fans and sports enthusiasts alike.”

Andrew Turner, Commercial Partnerships Manager – Americas, IMG ARENA, said: “We are delighted to be partnering with the world’s premier women’s soccer league to help grow the NWSL’s global reach and engage fans with a front-row seat to every moment of the action. With last season’s record-breaking attendance, new Utah and Bay Area franchises set to join in 2024, and a new-format Challenge Cup, the NWSL is one of the most exciting properties in global sports and a fantastic addition to our expanding US soccer portfolio.”

The 11th NWSL season kicked off on 25 March after a record-breaking 2022 season that saw more than one million fans attend games during the season for the first time in the league’s history. This year’s multi-stage UKG NWSL Challenge Cup tournament is being played concurrently with the regular season for the first time.

The partnership builds on IMG ARENA’s global portfolio of top tier properties which includes MLS, the USTA, UFC, PGA Tour, and multiple European soccer leagues via its partnership with European Leagues.

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Caesars Entertainment Closes Sale of the LINQ Promenade

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Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.

Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.

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The Stampede Continues with Aristocrat Interactive’s Buffalo Gold Max Power

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Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced that the stampede continues with the launch of Buffalo Gold Max Power in the US. This marks the fifth online game in the award-winning and iconic Buffalo portfolio, following the success of Buffalo, Buffalo Gold Collection, Buffalo Chief, and Buffalo Gold Revolution.

Buffalo Gold Max Power builds on the legacy and popularity of Buffalo Gold, a fan-favorite in land-based casinos. This online adaptation is born to entertain with new features powered by Aristocrat’s proprietary Max Power mechanic, offering players up to 46,656 ways to win free spins and collect Gold Buffalos. With dynamic reels that vary from 2 to 6 symbols on every spin and a redefined feature, Buffalo Gold Max Power is ready to create a stampede of excitement.

“For more than a decade, our iconic Buffalo games have captivated players as some of the most iconic slot games in land-based casinos. With Buffalo Gold Max Power, we’re bringing this timeless favorite online with enhanced gameplay and features that players will love. The launch in New Jersey is an exciting milestone as we continue to deliver innovative and memorable gaming experiences globally,” said Josh Morris, SVP Content at Aristocrat Interactive Content & Aggregation.

Earlier this year, Buffalo was awarded the winner of the Top Performing Omni-Channel Slot at the EKG Awards. The launch of Buffalo Gold Max Power is the latest step in Aristocrat Interactive’s strategy to expand Aristocrat’s industry-leading content portfolio into the online space. The game is currently available with online operators in New Jersey, Ontario, Canada and the UK, with more markets to follow overtime.

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Compliance Updates

JCM Global Receives Approval to Operate in West Virginia

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JCM Global announced that it has successfully passed regulatory review and received a manufacturer’s license from the West Virginia Lottery Commission. The license enables JCM to directly sell to and service customers in the state.

“At JCM, we are committed to our customers. While attaining licensing was not required, we pursued it because it allows us to directly provide JCM’s leading technology and advanced systems, backed by our world-class service, and support, resulting in faster service times and simplifying the entire relationship between JCM and our customers,” said JCM SVP – Sales, Marketing & Operations Dave Kubajak in a statement.

JCM recently announced it has attained licenses in Colorado and New Mexico, bringing the company’s total number of active gaming licenses to 177.

In West Virginia, JCM will provide technology, including the iVIZION bill validator; ICB Intelligent Cash Box System, which boosts security and efficiencies across the gaming floor; and the GEN5 thermal printer, which delivers TITO, personalized promotions, and rewards directly to the player.

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