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Formation of Coalition for Responsible Sports Betting Advertising Announced

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Formation of Coalition for Responsible Sports Betting Advertising Announced

 

Members of the Coalition to include the NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL, NBCUniversal, and FOX

Coalition Publishes Six Core Principles of Responsible Sports Betting Advertising

The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing their part to help ensure a responsible approach to sports betting advertising, was announced today.

Consisting of the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, Women’s National Basketball Association, National Hockey League, NBCUniversal, and FOX, the coalition has committed to implement and maintain consumer protection policies consistent with the following six principles:

  • Sports Betting Should be Marketed Only to Adults of Legal Betting Age
  • Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience
  • Sports Betting Advertisements Should Not Be Misleading
  • Sports Betting Advertisements Should Be In Good Taste
  • Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising
  • Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising

“As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States. Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”

Joint statement from the Coalition for Responsible Sports Betting Advertising

Coalition for Responsible Sports Betting Advertising Principles:

1. Sports Betting Should be Marketed Only to Adults of Legal Betting Age.

The content of sports betting advertising, marketing and promotion should primarily appeal to individuals of legal betting age, and sports betting should never be endorsed or otherwise promoted by any person who is, or appears to be, below such legal age.

Sports betting promotional materials should (i) only appear in media where a significant majority of the audience is reasonably expected to be of legal betting age and (ii) never primarily appeal to children in content or theme.

2. Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience.

Sports betting advertisements should always contain a clear, prominent responsible gaming message, including information on responsible gambling resources, and never be directed to individuals known by the advertiser to be self-excluded. Gambling advertising, promotion and other integrations that encourage irresponsible gambling or degrade the consumer experience (e.g., by appearing excessively) should also be avoided.

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3. Sports Betting Advertisements Should Not Be Misleading.

Sports betting advertisements should never be false, deceptive or misleading. For example, sports betting advertisements and marketing should not promote unrealistic expectations of financial gain, or suggest that social, financial or personal success is guaranteed by engaging in sports betting. Nor should any such messaging state or imply that a bet is without risk if the customer must incur any loss, or risk the customer’s own money, to use or withdraw winnings from such bet.

4. Sports Betting Advertisements Should Be In Good Taste.

Sports betting advertisements should (i) adhere to contemporary standards of good taste applicable to all commercial messaging, taking into consideration the applicable medium and advertising context and (ii) never undermine public perception of sports or their integrity.

5. Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising.

Publishers showing sports betting advertising should (i) provide appropriate training to their relevant employees regarding responsible sports betting advertising policies and (ii) implement internal processes to ensure compliance with such policies. To the extent possible, such processes should include a separate review of advertising and marketing materials by company employees outside the marketing and sponsorship departments.

6. Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising.

Publishers showing sports betting advertising should develop and implement a process to review consumer complaints pertaining to that advertising.

Coalition of Responsible Sports Betting Advertising Quotes

National Football League

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David Highhill, General Manager, Sports Betting

“We’re proud to join these prominent sports industry stakeholders in this important effort.  Legalized sports betting offers fans another way to engage with their favorite sports, but just as we must support problem gambling prevention and resourcing, we must also remain mindful of how sports betting is presented and advertised to consumers, and this coalition should greatly aid in that cause.”

Major League Baseball

Kenny Gersh, Executive Vice President, Media & Business Development

“Forming this coalition with fellow leaders in sports and entertainment is another important step for our industry as legal sports betting continues to grow. While providing new fan engagement opportunities to enjoy our sport in more ways, we have to continue to be mindful and deliberate with how these sports betting options are presented and to whom they’re directed. Layering this coalition’s work in the advertising arena on top of our efforts to promote responsible gambling and address problem gambling challenges will lead to more thoughtful planning and implementation across the board.”

Major League Soccer

Chris Schlosser, Senior Vice President, Emerging Ventures

“As betting on soccer continues to have a strong presence around the world, it becomes increasingly imperative to educate the fans about responsible gambling. A big part of this is how sports betting is marketed and promoted. That’s why we are committed to joining this important coalition of leaders in the sports industry. This is an opportunity to work together to implement guardrails and ensure that sports betting advertising is done appropriately and thoughtfully.”

NASCAR

Joe Solosky, NASCAR Managing Director of Sports Betting

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“As the number of fans engaging with our sport continues to grow through the legalization of sports betting and gaming, it is critical that we play a meaningful role as a coalition member to ensure the availability to bet on sports is presented to fans in an appropriate and responsible manner. Moving forward in this space, responsible sports betting advertising will join responsible betting education as the two pillars that make up the foundation of our gaming strategy.”

National Basketball Association, Women’s National Basketball Association

Scott Kaufman-Ross, Head of Gaming and New Business Ventures, NBA and WNBA

“The NBA and the WNBA are proud to join this coalition of industry leaders dedicated to prioritizing and standardizing responsible sports betting advertising.  These fundamental efforts will contribute to creating a safe, entertaining and sustainable market for sports fans to engage with legalized sports betting.”

National Hockey League

Keith Wachtel, NHL Chief Business Officer

“As more sports fans have the opportunity to legally and responsibly bet in their home states, the fan experience continues to be one of our utmost priorities. We are proud to be part of this coalition of leagues and media entities to publicly state our ongoing commitment – with our partners – to promoting responsible advertising for sports betting.”

FOX

Mike Mulvihill, Executive Vice President, Head of Strategy and Analytics, FOX Sports

“FOX and FOX Sports are proud to be charter members of this broad and important coalition.  As America’s leader in live sports, we are committed to providing fans a responsible and ethical engagement with sports betting, keeping the integrity of the games and our broadcasts at the forefront at all times.”

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A variety of games with cryptocurrency support, including live games

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Cryptocurrencies are not just a way to pay for goods and services or even store your wealth and safeguard it against inflation. As it turns out, cryptocurrencies are also widely used in gaming platforms, and many developers and publishers these days allow you to make in-game purchases.

Crypto Payments Offer Swift and Easy Banking for Gamers

While crypto naturally requires a little more knowledge to operate successfully, the good news is that many people are cottoning on to this trend quickly. Crypto payments may have sounded a little outlandish five years ago, but they are steadily becoming the norm. Whether it has to do with Bitcoin VIP casinos or some popular mobile games, crypto payments are quickly becoming the norm. There are many reasons why this is the case.

It doesn’t matter whether you are playing Bitcoin roulette or seeking to purchase some in-game cosmetics leveraging your crypto war chest. The process is simple, as straightforward as it gets, and indeed, very safe!

Roulette77, for example, is a website that specializes in testing crypto roulette. Over extensive testing, the website has been able to establish that these days, placing a crypto deposit is quite easy, and there are numerous helpful resources to make the onboarding process as frictionless as it can get!

But why is the world of gamers suddenly focusing on crypto payments? Well, the reasons for this are quite simple and self-explanatory. Crypto banking offers you swift and easy payments, which will ensure that you get what you asked for in a matter of seconds.

Crypto payments are instant – both deposits and withdrawals will happen in a matter of seconds and without the need for an intermediary that charges hefty fees to service your payment!

What Games Can You Play If You Choose Crypto?

There is virtually no limit to the games you can play if you go down the crypto road. Players are very welcome to explore the full variety of titles available to them by choosing a different gaming platform every time.

This could be a social gaming platform or a sweepstakes casino, or even a real casino. Then again, there are numerous mobile games out there that allow you to actually deposit and cash out with crypto as well! They all come together to present you with the opportunities to bank with ease.

So, to sum up, there is no restriction on what you can do with crypto! Care to enjoy some popular slot games? This is a given. Feel a little more competitive and want to test one of the hundreds of strategies that Roulette77 has reviewed? Done deal! There is a crypto casino for you to do just that!

Do you feel like you would much rather be playing online poker games of Texas Hold’em and Omaha – what about crypto then? Well, you can use crypto just as well! There is virtually no limit on cryptocurrencies when it comes to gaming.

What Is the Best Cryptocurrency to Use for Gaming?

This is a great question and one that doesn’t have a single answer – it depends on what you currently have. While crypto is easy to buy, you will probably lean towards one cryptocurrency or another.

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The simple truth of the matter is that you do not have to buy a specific cryptocurrency in order to enjoy safe and reliable gaming. Rather, you can pick the cryptocurrency that you currently have and use it to sustain your gaming habits.

If we had to choose, however, this would come down to a choice between several mainstream currencies:

  • Ethereum,
  • Bitcoin,
  • and USD Tether.

These three currencies offer huge trading volumes, which means that you can sustain your gaming habits without any issues and have a blast while at it.

Players are welcome to, of course, adjust and shift between currencies as they see fit, but ultimately, cryptocurrencies are a great way to boost their satisfaction when gaming and the joy you get out of gaming. Why? Because they are safe and quick to use, and despite their volatility, they offer fantastic value!

Crypto in Gaming: Is the Future Crypto?

We do not think that everyone will settle for cryptocurrencies when they game, but the fact is that when gaming, people like to use virtual and alternative currencies. Yes, the idea of cashing those in for fiat money is always very high on people’s list of priorities, but the available evidence suggests that we all crave better gamification, which is usually achieved through digital currencies.

While the time when cryptocurrencies will be the preferred option to fund your gaming is still far – and may never come – we are bound to see a lot more people using cryptocurrencies, whether out of habit or curiosity. Crypto will be a lasting part of gaming.

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Vote now for N1 Partners in two EiGE Awards 2025 nominations!

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The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).

The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.

Gambling affiliate program N1 Partners is nominated in two top categories:

  • Best iGaming Affiliate Program
  • iGaming Leader of the Year (individual)

How to vote for N1 Partners in both categories (it will take no more than a minute):

  1. Go to: https://hipther.com/events/egc/eige-awards/
  2. Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
  3. Choose N1 Partners from the list → enter your personal details → click “Vote”.
  4. Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
  5. Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.

 

Online voting is open until August 26.

 

Why N1 Partners?

  • 12+ high-converting brands
  • 10+ Tier-1 GEOs
  • Flexible payment method CPA | RevShare I Hybrid
  • Insights from in-house analysts
  • Benefit from top offers
  • 24/7 support

 

Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!

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Casino ATM Scam in Edmonton Reveals Money Laundering and Drug Links

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Law enforcement in Alberta continues to search for the last suspect in a sophisticated fraud operation that targeted ATMs in Edmonton-area casinos and resulted in over CAD 1 million ($720,487) in losses throughout Western Canada.

The Royal Canadian Mounted Police (RCMP) has confirmed that Hisham Ismaeel, 28, remains at large with a province-wide warrant for his arrest. He faces charges of fraud exceeding $5000 and possessing proceeds of crime. Police have already arrested four other men linked to the scheme. Investigators describe the operation as a well-planned effort to exploit financial systems and clean dirty money.

The accused, Elliot Miao, 42, Van Bau Ta, 39, Hassan Jaafar Haydar Ahmad, 37, and Dennis Jones, 42, showed up in the Alberta Court of Justice last week. They face charges from fraud and money laundering to owning criminal property. Miao also has a narcotics trafficking charge after police found cocaine when they searched with warrants.

Investigators claim the group made coordinated withdrawals at several casino ATMs, timing their transactions to avoid getting caught. This action messed up ATM networks in the area and showed flaws in the systems that banks and casinos use to stop misuse.

The RCMP Federal Policing Northwest Region led an investigation that involved six search warrants in Edmonton. The Edmonton Police Service, the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC), Alberta Gaming, Liquor and Cannabis (AGLC), and several banks supported this effort. Officials said the case shows how teamwork between public agencies and the private sector plays a key role in combating modern financial crime.

AGLC representatives pointed out that casino operators in the province must follow strict reporting and surveillance rules under Canada’s anti-money laundering laws. The specific casinos affected remain unnamed, but the Edmonton region has seven licensed facilities. AGLC said its policies helped spot problems and backed the RCMP’s investigation.

Compliance experts say this fraud shows how criminals change their methods to take advantage of weak spots in reporting limits and transaction checks. They claim that casinos, which deal with lots of cash, are still easy targets unless they keep improving their detection systems and teach their front-line workers to notice coordinated actions like several big withdrawals happening one after another.

For now, the case highlights both the money and crime aspects of casino-related fraud. Besides the million-dollar losses, finding drugs during the raids points to a bigger criminal operation where financial crimes and drug dealing overlap.

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