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SBC Summit North America Introduces Game-Changing AI Matchmaking App, SBC Connect Plus
SBC is proud to introduce SBC Connect Plus, an innovative and improved version of the event app, powered by cutting-edge AI matchmaking technology. Aimed at enhancing the attendee experience by providing personalized solutions, the new app will be used for the first time at the upcoming SBC Summit North America conference and tradeshow.
With SBC Connect Plus, event attendees will have the opportunity to harness the power of artificial intelligence by updating their profiles and preferences, providing the app with the necessary information to deliver on its matchmaking promises. Through sophisticated algorithms, the app will process the information and provide curated meeting suggestions based on attendees’ interests and preferences, facilitating meaningful business connections.
Michael Mandl, Chief Growth Officer at SBC, said: âThis marks a significant leap towards enhancing our events, starting with SBC Summit North America. As the rise of AI continues its unstoppable trajectory, we are committed to embracing and leveraging its potential to benefit our attendees. To that end, we are launching an enhanced version of our event app that will streamline the process of identifying relevant leads based on attendees’ areas of interest, along with other perks.
âThis app is designed to save time and elevate the overall event experience. This is a significant investment from SBC and we hope to see our attendees embracing this opportunity by downloading the app and updating their information. While AI is undoubtedly powerful, it still relies on peopleâs input to fulfill its purpose. It’s crucial to provide the app with the necessary information to help it excel in its matchmaking endeavors.â
Exhibitors and sponsors will be granted exclusive early access to the app, allowing them to update their company information with branding elements and documents, such as company brochures. They will also have the ability to add their products and services, supported by video materials, descriptions, and product category tags. Additionally, all companies exhibiting at the event will receive exclusive access to a game-changing on-site lead retrieval tool, enabling them to easily scan attendee badges and utilize AI-powered scoring to assess the quality of leads.
Registered attendees will receive a personalized invitation to the event app, providing them with the opportunity to update their personal information and interests. App users will be able to effortlessly search companies, people, and products, and identify ideal business partners that align with their specific needs, thus maximizing networking opportunities at the event.
This robust platform will facilitate the exchange of information prior to the event, allowing exhibitors, sponsors, and attendees to enhance their brand visibility and personal profiles in a visually compelling and informative manner, and making them easily discoverable by fellow event attendees through the app’s powerful search functionality.
Those who download the app will get to elevate their networking experience by utilizing the appâs advanced Engagement Hub, which enables them to effortlessly identify and connect with relevant attendees, schedule 1-1 meetings by sending out meeting requests, all within the app without the need for external searches for contact details. Each attendee will have a seamless view of meeting requests sent and received, with the ability to swiftly approve or decline them based on relevance. The approved meeting requests will then be integrated into their schedule, ensuring a highly efficient experience at the event.
Moreover, registered delegates will have access to the comprehensive conference agenda, enabling them to mark their favorite sessions, seamlessly navigate the exhibition floor during the Summit using the interactive floor map, and stay updated with push notifications to ensure they never miss any important action.
App users will also have the advantage of managing their busy event schedule in one place. They will be able to edit their notification settings and benefit from automated calendar sync to ensure they never miss a conference session or important business meeting they have planned to attend. Additionally, they will receive a timely reminder email with their daily meetings schedule during each conference day, ensuring they stay organized and make the most out of their networking opportunities.
NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: âWe are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.â
Richard Schwartz, CEO of Rush Street Interactive, commented: âWe are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.â
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGAâs Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGAâs Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGAâs Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
SCCG Management has announced a strategic partnership with Applift, the worldâs top performance App Store Optimization (ASO) agency. This partnership will introduce Appliftâs proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCGâs unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact â increasing FTDs, improving retention, and maximizing LTV for some of the worldâs most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network â with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia â to bring Appliftâs breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
âAt SCCG, we identify and scale the technologies that shape the future of gambling,â said Stephen Crystal, Founder and CEO of SCCG Management.
âAppliftâs ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale â and our global presence ensures the right operators and platforms benefit from this innovation.â
âAt Applift, weâve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users â all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, weâre not just optimizing â weâre redefining how gaming brands win in the app stores. I couldnât be more confident in what weâll achieve,â said Bar Nakash, CEO of Applift.
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