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BETCRIS AND MLB COLLABORATE ON NEW EXPERIENCES AND BENEFITS FOR THE 2023 SEASON

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BETCRIS AND MLB COLLABORATE ON NEW EXPERIENCES AND BENEFITS FOR THE 2023 SEASON

 

Betcris, the first and only sponsor of Major League Baseball (MLB) in the game category for Latin America, is proud to announce its collaboration for the 2023 season. The alliance between Betcris and MLB has been successful in recent years, and this year they aim to continue improving the Betcris customer experience.

Randall Aguilar, sponsorship director at Betcris, stated that “for the 2023 season, MLB and Betcris are excited to try new experiences and benefits for Betcris customers. The league is working on opening issues that will allow Betcris a greater brand presence and better digital integration.” Furthermore, Aguilar clarified that surprises are being prepared that could further benefit the customer experience throughout the season. The exact details of these new experiences and benefits will be confirmed later.

During the 2023 World Baseball Classic in Miami, both parties reaffirmed their interest in continuing to work together to shape this sponsorship into something that truly makes a difference for Betcris customers. In recent years, Betcris has worked closely with MLB to offer unique experiences to its customers and partners. For the 2023 season, a series of experiences have been projected, such as the Mexico Series, London Series, All-Star Week 2023 in Seattle, some featured regular-season series, the 2023 Playoffs, and the 2023 World Series.

Betcris won the 2022 Sponsorship of the Year award at the SBC Latin America Awards in Miami, thanks to its partnership with MLB. It has demonstrated steady growth and successful positioning of Betcris and MLB in the markets where the sponsorship applies.

Betcris customers and partners have enjoyed exciting events such as the 2021 All-Star Week in Colorado, the 2021 Playoffs, the 2021 World Series, and some regular-season series in 2021 and 2022, according to the customer’s preferences. Additionally, events include the 2022 All-Star Week in Los Angeles, the 2022 Playoffs, the 2022 World Series, the 2022 Home Run Derby X in Mexico, and the semifinals and final of the 2023 World Baseball Classic have been enthusiastically experienced by Betcris customers.

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CT Gaming Marks Another Milestone in Perú

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CT Gaming continues to build momentum in Latin America, celebrating another successful installation in Perú. The company’s top-performing combination — the NEXT slot cabinet and the Diamond King 3 multigame — has now been deployed at key location operated by the Carolina Group, a valued partner in the region.

“This new installation is a great example of how strong partnerships drive mutual success. We’re thankful for the continued trust of the Carolina Group, and we’re excited to keep growing together in the Peruvian market,” said Georgi Koprinarov, General Manager for Latin America at CT Gaming.

The NEXT cabinet is engineered for optimal performance, offering advanced ergonomic features, modern aesthetics, and innovative technology designed to deliver a smooth and immersive gaming experience. Its stylish design and player-centric functionality make it a preferred choice for operators aiming to upgrade their floor offering.

Complementing the hardware is Diamond King 3, CT Gaming’s most successful multigame to date. With 50 engaging titles, including enhanced versions of the classic Mega Jack Trio — Aztec Gold, Slot-O-Pol Deluxe, and Champagne Party — the pack offers both nostalgia and next-level gameplay. Its variety and entertainment value make it a standout performer in any venue.

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SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

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SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

 

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry. 

This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.

Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”

Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”

Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.

The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.

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SBC Summit 2025 Adds Latin America & Brazil Track

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SBC Summit 2025 Adds Latin America & Brazil Track

 

SBC Summit 2025 introduces a Latin America & Brazil track, further aligning its conference strategy with the global nature of the event, which is set to welcome 30,000 attendees from around the world this September.

The track will form part of the Global Markets stage, which was introduced this year alongside the Emerging Markets stage to spotlight some of the industry’s hottest regions as well as those that deserve early attention from industry stakeholders.

The decision to include a dedicated track builds on the remarkable 126% surge in Latin American attendance in 2024, reinforcing the event’s position as the go-to destination for professionals seeking to engage with and understand this rapidly evolving region.

Held on Tuesday, 16 September at Lisbon’s Feira Internacional de Lisboa (FIL), the track will deliver five expert-led sessions exploring some of the region’s most pressing issues, from Brazil’s evolving post-regulation landscape to Peru’s tax reforms and Mexico’s regulatory direction.

Delegates will gain exclusive insights from the industry leaders driving growth across Latin America. These experts will share how they’ve built market presence through strategic local partnerships, culturally relevant marketing, and a clear understanding of regulatory complexity, offering essential knowledge for any company looking to succeed in these high-potential markets.

Rasmus Sojmark, Founder and CEO of SBC, said: “Latin America represents not just one of the most dynamic regions in global gaming, but also one of the most nuanced.

“Our programme gets to the heart of the challenges businesses face in Latin America and Brazil, whether it’s navigating local rules, understanding cultural differences, or keeping pace with shifting tax policies and digital trends. If you want to grow in this region, these sessions offer insights you can’t miss.”

The track will open with the LATAM Leaders: Latin America First – the Home-grown Operators Reinventing the Game, which will unite industry heavyweights Zeno Ossko (CEO, Betwarrior) and Sebastian Salazar (Founder, EstelarBet) as they discuss how regional operators are outmaneuvering international brands by creating locally-tailored innovations that resonate with Latin American audiences.

The Brazil Leaders Panel: The Bubble That Just Won’t Burst – Looking Back at the Launch of Sports Betting will explore Brazil’s post-regulation landscape and why operators must tailor strategies to local contexts. Regional experts Andreas Bardun (CEO, KTO Group), Alex Fonseca (CEO, Superbet Brazil), Almir Silva (CEO – Brazil, BetMGM) and panel moderator Neil Montgomery (Founding Partner, Montgomery Sociedade de Advogados), will discuss how partnerships with local providers and gaming influencers are key to long-term success in Brazil.

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The session Peru and the Impact of ISC: All Eyes on the Andes will examine what Peru’s new tax measures will mean for operators in the region. Experts Xabier Maribona (CEO, RETABet Group), Alejandro Rivero (CEO, Estelarbet), Gonzalo Perez (CEO, Apuesta Total), and Gonzalo Rosell (CEO, La Tinka) will tackle the implications of the new Selective Consumption Tax (ISC) and what it could mean for growth, compliance, and the pace of market development.

Another key session centres on the Mexican market. In Mexico: Reaching Market Maturity, or More to Go?, industry leaders George Athanasopoulos (CEO, Novibet), JD Duarte (CEO, Betcris), Ohad Narkis (CEO, PlayUZU), Dr Miguel Angel Ochoa (President, AIEJA), Aviv Sher (CEO, Codere), and Yono Sidi (CEO, Winpot.mx) will examine the country’s stalled regulatory progress and whether an ongoing lack of clarity is creating the conditions for black market activity to thrive.

The track will also feature the panel Casino in Latin America: from Land-Based to Mobile, where regulatory leaders will examine the evolving legislative frameworks driving the region’s digital gaming transition.

Beyond the Latin America and Brazil spotlight on day one, the Global Markets track will also feature in-depth sessions on Western Europe and North America, rounding off this dedicated summit stream.

Complementing this, a separate Emerging Markets stage will focus on key regions including Africa, Eurasia & the Middle East, and Asia, reinforcing SBC’s commitment to providing comprehensive insights into the markets shaping the global gambling landscape.

Secure your ticket to SBC Summit 2025 today.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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