Press Releases
WagerWire Launches Media Network
WagerWire, a first-of-its-kind marketplace for active sports bets, announced that it has formally launched it’s media division in tandem with a new Community Page on its website, which will be home to unique insights, viewpoints and written commentaries created by members of its rapidly growing community. The site will also host proprietary tools like its “Bet Value Calculator,” which instantly calculates the fair market value of any bet.
The mantra of WagerWire’s Community is to create content “for fans, by fans.” Through a platform built on mutual support between creators, @WagerWire attracted a talented and rapidly expanding base of micro-influencers bringing tens of millions of impressions per month to the brand’s platform. The company’s newly launched Community Page hosts video, audio and written content covering game previews and recaps, hot storylines in sports, wild betting action, and fan pontifications.
WagerWire’s live Twitter Spaces shows have a fresh spontaneous quality, with Hall of Fame athletes regularly making surprise pop-ins, such as recent guests Lavar Arrington, Cardale Jones, Ed Latimore, and more. During these audio shows, community members interview athletes and other notable personalities in the sports industry about their careers, and discuss insights and stats, while swapping sports takes and betting picks. WagerWire’s current slate includes “Executive Football Talk” hosted by former NY Jets General Manager Mike Tannenbaum and legendary sports executive David Meltzer, multiple NBA, NHL and MLB shows, as well as the “Mental Health Zone” and “Queen’s Round Table.”
The company is also rolling out their Bet Value Calculator tool engineered with their proprietary technology to show users the real market value of their bet, and allowing them to compare these values to the cash out offer from their sportsbook. WagerWire logs this data to chart the pulse of the landscape. They have found users regularly reporting cash out offers in the 50% range of market value, which they feel further demonstrates the need for a free and open marketplace. WagerWire is also leveraging its in-house data team to supercharge content generation by finding narratives within the numbers, turning each bet into a story.
The WagerWire community has quickly grown to over 20,000 active participants and become one of the most engaged communities on social media. So far in 2023 their Twitter has garnered 8.5M impressions and 2,100 daily profile visits. Their TikTok videos have captured 500k views and 75k likes in the first two weeks of March alone.
“The new movement in social media is all about community,” said WagerWire’s content manager Nick Davis, known as @spoonofzeke on Twitter. “Recent years have isolated sports fans and bettors and sent them to the internet in search of something. What we have found is that users are looking for mutual engagement. We have put a significant amount of time into the community letting them know that we see them, we want to know more about them and we want to elevate their content.”
The network is headed up by WagerWire’s Co-Founder and Chief Experience Officer (CXO) Travis Geiger. Prior to co-founding WagerWire, Geiger graduated from the UCLA film school and spent more than a decade in Hollywood TV and film production.
“The current sports betting media landscape is uninspiring for sports fans and bettors. The status quo is basically a stale sea of so-called experts telling people what to do. WagerWire is disrupting this monotony by injecting some democracy,” Geiger said. “People want to be invited to be a part of something. They want to engage and to be engaged with. They crave an interactive and honest way to connect with the brands with whom they choose to spend their time and money.”
Geiger sees a unique opportunity for the company to educate and empower the millions of people who will begin their gambling journey over the next few years as the tidal wave of legalization continues.
“When it comes to educating bettors, sportsbooks have an inherent conflict of interest in the eyes of the public — because they’ve built their empires on losses,” Geiger said. “WagerWire is different. We are proud to have been embraced by sports fans and bettors of all experience levels. We are excited to platform the explosive creativity of our grassroots community across all mediums including our app and newly launched site.”
WagerWire first came onto the scene when announcing its seed round in July 2022 from the likes of Miami Marlins co-owner Roger Ehrenberg (IA Sports Ventures and Eberg Capital), Betr & Simplebet founder Joey Levy, and NBA All-Star Richard Jefferson, among others.
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Latest News
MAJOR LEAGUE BASEBALL SELECTS SPORTRADAR TO TRANSFORM PLAYER TALENT SCOUTING FOR ALL 30 CLUBS
Sportradar today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar’s advanced, proprietary technology and highlights Sportradar’s commitment to delivering innovative and game-changing solutions to the league.
Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.
The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.
“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar. “Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”
“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,” said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.
Financial reports
Commercial Gaming Revenue Growth Continues in Q3 2024, Driving Industry’s 15th Consecutive Quarter of Growth
U.S. commercial gaming revenue reached $17.71 billion in Q3 2024, the industry’s highest-grossing Q3 on record, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. This makes Q3 2024 the industry’s 15th consecutive quarter of annual revenue growth, with September marking the 43rd straight month of rising year-over-year commercial gaming revenue.
Through the first nine months of the year, nationwide commercial gaming revenue stands at $53.24 billion, pacing 8.0 percent ahead of 2023 and putting the industry on track for a fourth straight record revenue year.
In Q3 2024, 29 of the 35 commercial gaming jurisdictions operational last year saw increased year-over-year revenue. This growth resulted in an 8.9 percent year-over-year increase in state and local taxes tied directly to gaming revenue, with commercial gaming operators contributing $3.79 billion in taxes across the quarter.
Quarterly revenue from land-based gaming – encompassing casino slots, table games and retail sports betting – totaled $12.56 billion, 0.62 percent lower than Q3 2023. Meanwhile, combined revenue from online sports betting and iGaming totaled $5.14 billion in Q3 2024 as online gaming made up 29.0 percent of commercial gaming revenue, a significantly higher share than in Q3 2023.
Looking at each sector in Q3 2024:
- Traditional Gaming: Traditional brick-and-mortar casino gaming generated quarterly revenue of $12.38 billion, a contraction of 0.9 percent year-over-year.
- Legal Sports Betting: Americans legally wagered $30.3 billion on sports, generating $3.24 billion in quarterly revenue (+42.4% YoY). Recent market launches in Kentucky, Maine, North Carolina and Vermont contributed to this growth.
- iGaming: iGaming generated $2.08 billion in revenue, marking a 30.3 percent year-over-year increase.
“Q3 2024 continued gaming’s momentum from the first half of the year, with online casino and sports betting driving strong growth. At the same time, new brick-and-mortar casino openings bolstered traditional gaming, which still accounts for the bulk of industry revenue,” said AGA Vice President of Research David Forman. “More than a quarter of commercial revenue now regularly comes from online sources, raising the importance of continued sustainable growth with consumers in those states.”
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