Compliance Updates
MediaTroopers Have Obtained All Possible US Revenue Share Licenses
After acquiring revenue share licenses in Colorado and Arizona earlier this year, MediaTroopers has now officially been able to strike a revenue share deal in every possible state in the US. Currently licensed or operational in around two dozen US states, plus Washington DC and Ontario, the company has obtained six revenue share licenses in some of its key states:
- Colorado on January 19, 2023
- Arizona on January 13, 2023
- Michigan on 29 November 2022
- Washington on 1 October 2022
- New Jersey on 16 September 2022
- Pennsylvania on 12 April 2022
Alternatively, in specific jurisdictions where a license is not required on an affiliate level, MediaTroopers can operate on a revenue share basis in six states/provinces. These include Iowa, Nevada, New York, Ohio, Virginia, and Ontario.
The leading digital marketing agency is one step ahead of the rest, leading the way for other marketing companies and affiliates with its revenue share model. In fact, many more are now looking toward the perks and positives of revenue-sharing compared to the old-fashioned CPA model.
When asked about his thoughts on the revenue share model, MediaTroopersâ CEO and Co-Founder, Shmulik Segal, said, âAs a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.â
âWith our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.â Segal continued.
What Is a Revenue Share License?
MediaTroopers, a dominant digital marketing agency in the US gambling market, is changing the marketâs paradigm of player acquisition by embracing a revenue-share model with its channel partners.
The regulatory authorities for maintaining and overseeing retail and online gambling in several US states enact two different licensing models for affiliates like MediaTroopers. The first is specifically for companies that promote on a CPA (Cost Per Acquisition) basis, and the second is for others who market and advertise on a revenue share basis. As such, to operate legally on both licensing models, organizations will need to obtain two different licenses per state.
Thatâs exactly what MediaTroopers has already done in six US states and is hoping to do in many more.
Segal said, âThroughout my years in the iGaming industry, Iâve continually opted for a revenue share license, where possible. Itâs always been MediaTroopersâ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships. Alongside encouraging integrity, a revenue share license generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.â
Unlike CPA and Flat-Fee advertising models that until now were more common in the US betting industry, Media Troopers is expanding campaigns using a Revenue Share model, promoting more transparency, commitment, and quality across the entire marketing funnel.
Yet, when asked about the process of obtaining a revenue share license, Segal noted, âRevenue share licenses are, without a doubt, the most prestigious form of certification one can get in the US. However, they also have a strict licensing process, reaching operator level. The background investigation is much deeper and more thorough than your traditional CPA application.â
He continued, âIt takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the companyâs shareholders, too. Generally, such applications can take up to 18 months.â
âAs a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licenses. At the end of the day, they put MediaTroopers ahead of the game.â Segal concluded.
The Benefits of a Revenue Share License
There are unique benefits to both CPA and revenue share licenses. Of course, as the standard licensing model, most affiliates are used to operating under a CPA basis. However, the contemporary and innovative revenue share license allows MediaTroopers to have a mutual liability with its customers. It also showcases the companyâs commitment and dedication to operating safely and forming enduring partnerships with operators in several US states.
As MediaTroopers and gambling operators wonât be as busy attracting new customers (who will have varied LTV), the company can spend more time generating more users with longer lifespans. Ultimately, revenue share models make for more sustainable and long-term results.
Compliance Updates
JCM Global Receives Approval to Operate in West Virginia
JCM Global announced that it has successfully passed regulatory review and received a manufacturerâs license from the West Virginia Lottery Commission. The license enables JCM to directly sell to and service customers in the state.
âAt JCM, we are committed to our customers. While attaining licensing was not required, we pursued it because it allows us to directly provide JCMâs leading technology and advanced systems, backed by our world-class service, and support, resulting in faster service times and simplifying the entire relationship between JCM and our customers,â said JCM SVP â Sales, Marketing & Operations Dave Kubajak in a statement.
JCM recently announced it has attained licenses in Colorado and New Mexico, bringing the companyâs total number of active gaming licenses to 177.
In West Virginia, JCM will provide technology, including the iVIZION bill validator; ICB Intelligent Cash Box System, which boosts security and efficiencies across the gaming floor; and the GEN5 thermal printer, which delivers TITO, personalized promotions, and rewards directly to the player.
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
âWe are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,â the Company said.
âWe are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,â Martina Krajci, CCO at SYNOT Games, said.
Compliance Updates
Delasport Now GLI-Certified for Sports Betting in Brazil
Delasport has just become one of the first suppliers to obtain a GLI certification for its sportsbook in Brazil, two weeks before the historical regulation comes into effect.
Continuing its global growth, Delasport is bringing several operators on board in Brazil. In order to complete the process, operators that are applying for a new Brazilian license have 30 days to provide all relevant platform certificates from the moment that they are notified by the regulator that their initial submission has been accepted. This is also the moment that they can pay the license fee. Still, failure to provide platform certificates will result in the application being placed on hold.
Delasport turned to Gaming Laboratories International (GLI) for the certification of its sportsbook against Brazilian technical standards. The historical partnership with GLI was further strengthened by the news, a few months back, that GLI had become the first laboratory to achieve the local accreditation to certify for betting systems, live game studios, and online games by the Secretaria De PrĂȘmios e Apostas (SPA) in Brazil.
Delasport has successfully met all technical requirements for providing its sports betting solution to the largest country in South America. The certificate is evidence of the teamâs experience, expertise, and determination to lead the way in key jurisdictions.
Obtaining a GLI certification for Brazil is a step towards cementing the trust players and operators have for Delasportâs products. This serves to show that the award-winning supplier is capable of meeting even the strictest industry standards for integrity and fairness.
âWhen we learnt that providing platform certificates to the regulator was on our partner operatorsâ critical path for obtaining the license, we immediately prioritized submitting the system to GLI for testingâ, Delasportâs Chief Compliance Officer Filippo Ferri said. âNeedless to say, GLI did a tremendous job of working with us to conduct the tests in record time, to match the submission deadline of some of our clients. I am also very proud of how our internal departments worked together to obtain this certificate, and of how they continue to push forward with the delivery of a datavault system that complies with SIGAP requirements.â
Operators that plan on entering the newly regulated Brazilian market will now have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, and My Combo that skyrocket revenues and retention.
Furthermore, Delasportâs KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.
Also, Delasport has already partnered with numerous local payment system providers and offers a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.
Last, but not least, operators will feel Delasportâs support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of cultural and regional differences and can address all localization needs from the early stages of engagement.
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