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Gaming Society and UNLV Announce New Collaboration to Advance the Sports Betting Industry Through Research and Core Curriculum

Gaming Society, the new betting education platform, and the International Gaming Institute (IGI), a nonprofit academic center at the University of Nevada, Las Vegas (UNLV) that offers research and educational programs for the global gaming industry, have joined forces to help shape the future of sports betting and gamification through industry data and insights.
As part of the collaboration, Gaming Society and IGI will conduct research – collecting and analyzing data from across the sports betting, technology, and media industries – to establish an understanding of female sports bettors, women’s sports fans’ attitudes pertaining to betting and betting motivations as well as betting firms investing in sponsorship of women’s sports. The research will provide industry leading organizations with helpful market research with the ultimate goal of deepening fan engagement and making the industry more inclusive and accessible.
Gaming Society and IGI will also collaborate on betting education programming development, including an expansion of modules for Gaming Society’s Betting Academy 101 and responsible gambling education programs. Programming will educate bettors on the rapidly evolving sports betting landscape and provide a significant advantage to understanding innovation, opportunities, and challenges while maintaining a fun, sustainable gambling environment.
Additionally, to foster a pipeline for workforce development, Gaming Society will develop a mentorship program that will pair UNLV students with sports industry professionals. The program aims to create meaningful connections between college students and experienced industry executives in order to develop career access points for the talented students at UNLV.
“Market research and data on fan behavior is critical in driving future innovation within the sports betting industry. Over the past year, Gaming Society has partnered with leading leagues and brands to make sports betting more inclusive and deepen fan engagement, with particular focus on women bettors and women’s sports. Now, together with IGI, we will help advance the industry with bettors’ behavioral data and insights that will offer a new lens through which teams, leagues, and brands can understand their fans. We are looking forward to joining forces with IGI, while also empowering the next generation of industry professionals,” Jaymee Messler, co-founder of Gaming Society, said.
“We are thrilled to join The Gaming Society in this collaboration to advance research, education, and innovation in women’s sports and betting. We have aligned goals in exploring how betting can support the growth of women’s sports in a sustainable, responsible manner. We look forward to collaborating on this under-discussed area in our existing educational programs, including IGI’s International Conference on Gambling & Risk Taking,” Brett Abarbanel, executive director of IGI, said.
Nancy Lough, Co-Director of Sport Research and Innovation at UNLV, said: “We’re thrilled to be a part of this cutting-edge research establishing an understanding of female sports bettors and women’s sport consumers. Advancement of women’s sport business relies on an appreciation of the value women’s sport offers to fans and sponsors. Collaboratively we will increase awareness of the exciting business opportunities in women’s sport, while also establishing UNLV’s IGI and the Gaming Society as the go-to source for thought leadership and workforce development.”
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Maryland Lottery and Gaming Comission Selects Intralot for Lottery System Contract

Intralot S.A. informs the investor community and its stakeholders that on July 15, 2025 the Maryland Lottery and Gaming Control Commission approved the recommendation to award a new Lottery Central Monitoring and Control System (LCMCS) contract to its US subsidiary, Intralot, Inc. following a competitive bidding process.
The vendor awarded the contract will manufacture the counter terminals and self-service vending machines that sell tickets at 4,300 Maryland Lottery retailer points of sale; develops the software that runs the system’s sales and accounting functions; and provide numerous related services that are necessary to operate the Maryland Lottery. The term of the contract is 10 years with a possible 5+1 year extension.
As part its proposal to the State, Intralot has engaged nine local business enterprises (MBE) to service the Maryland Lottery contract. Historically, vendors have used fewer MBE partners, but Intralot believes its new approach will create far greater opportunities for local communities.
Intralot’s financial proposal corresponds to a total estimated contract term price of $260,393,946.
The Gaming Control Commission’s approval is an intermediary step in the award process for
approving any future contract.
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ISI Sports Partners with Canton Gaming to Launch Retail Sportsbook at The Greene Turtle

Global race and sportsbook technology provider Internet Sports International (ISI) has entered into a partnership with Canton Gaming LLC, a retail sports wagering facility located at The Greene Turtle in Baltimore, Maryland. ISI is powering the retail sports wagering operation using its award-winning sportsbook system.
The Greene Turtle Sportsbook is now live, offering patrons a thrilling experience to wager on their favorite sporting events with real-time odds and live-action updates. The automated sportsbook kiosks feature a broad range of betting propositions suitable for both novice and veteran bettors alike.
“ISI Sports is the perfect partner to elevate our sportsbook offerings. In a competitive industry, ISI’s state-of-the-art kiosks enable us to set new service standards and continuously innovate for our guests’ entertainment. The seamless process from negotiations to opening was remarkable, thanks to ISI’s outstanding service,” said Jay Sapperstein, owner of Canton Gaming.
The Greene Turtle has been accepting sports wagers for two seasons and has now upgraded all 10 of its sports betting kiosks with ISI’s proven software. In the near future, the sportsbook plans to offer an increasing array of tailored betting options to meet the evolving preferences of Maryland customers.
“ISI’s advanced technology, combined with 25 years of industry experience, allows us to quickly support both start-up operations and providers transitioning from exiting platforms,” said Ernest Matthews, Vice President and General Counsel.
“With multiple sportsbook providers leaving markets across the US, more retail casino clients are seeking innovative, cost-effective ways to establish or replace their sports betting operations. Their existing hardware can often be reused, significantly reducing initial investment. The recent rollout went flawlessly, thanks to the top-tier facility and staff. We look forward to a long-term partnership, as we are confident that ISI is here for the long haul in retail sports betting,” Matthews added.
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NYC Council Rejects Bally’s $4B Bronx Casino Bid

The New York City Council has rejected Bally’s land-use rezoning proposal for its planned $4 billion Bronx casino.
The City Council voted 29-9, with four abstentions, against gaming giant Bally’s request to rezone parkland for commercial use at the Bally’s Golf Links at Ferry Point property it operates in the Bronx. The move effectively ended Bally’s shot to secure the required land use and other zoning approvals needed for winning a casino license. The motion to disapprove of Bally’s request was put forward by Bronx Councilwoman Kristy Marmorato.
The proposed $4 billion Bally’s Bronx hotel and casino resort, totaling more than 3 million square feet, was planned for roughly 16 acres of parking lots and the practice green area at Bally’s Golf Links at Ferry Point. The complex’s design includes a 500,000-square-foot casino with 3500 gaming machines and 250 table games, a 500-room upscale hotel and a 2000-person event center.
Bally’s, in its official application filed in late June with the New York State Gaming Commission, called Bally’s Bronx a “once-in-a-generation” investment. “This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx — the borough’s single largest private development.”
Without Bally’s in the running, the field of New York casino contenders narrows to seven. Three developers previously ended their plans, including the $12 billion Hudson Yards West casino proposal from Related Cos., Oxford Properties and Wynn Resorts. The group dropped its bid following strong community opposition.
Three casino licenses are available for the downstate region that includes New York City. A viable bidder would have to secure a two-thirds majority vote from a community advisory committee before a proposal could advance to the next round and be considered by the state’s Gaming Facility Location Board, which will make its final decision by Dec. 1. In addition to a $1 million filing fee, the teams selected would each have to pay a $500 million license fee while also meeting the requirement of a $500 million minimum capital investment.
If none of the bids secures enough committee votes, the state will not issue any licenses.
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