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Group Jericho Eventos will impact the Brazilian betting market with three events in 2023

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SiGMA Group Acquires BiS Gaming Show in São Paulo

 

After two editions of the Brazilian iGaming Summit (BiS) with global repercussions and the grandiose debut of Afiliados Latam this year, Grupo Jericho Eventos confirms the date of the events for 2023 and will present yet another impactful novelty for the world market. This is BetExpo, an event focused on sports bettors and traders.

The group, a reference in holding events designed to promote the gaming and sports betting sectors, takes an extremely important step to further consolidate the theme and strengthen the subject in the country.

The first edition of BetExpo – which will take place at the same time as BiS 2023 and Afiliados Latam – will take place on June 17th and 18th of next year, in São Paulo. The biggest city in Latin America will once again host the biggest sports betting event, online casinos and lotteries in Brazil, as well as the first exclusive conference for the affiliate market.

Another great novelty for this third edition will be the change of venue for the event. Aiming to provide even more comfort, structure and meet the growing demand from brands and professionals interested in participating in the conventions, the group chose to transfer all appointments to the Transamerica Expo Center.

The president of Jericho Eventos, Alessandro Valente, explains that this decision was taken to welcome partners, sponsors, international players and the general public in the best possible way. “We had an extraordinary demand in the last edition of the event and we chose to hold this third in a space ten times bigger, which will provide even more comfort, a greater number of congressmen, more companies and space for networking”.

Carlos Cardama, co-founder of the event with Valente, also expresses his vision of growth for BiS. “The Brazilian gaming and betting market has enormous potential and, with the maturing of markets in already established countries, Brazil is now proving to be very interesting, at a time of opportunities for exponential growth. All companies are wanting to mark their presence in Brazil and we are very pleased with the interest of companies – national, Latin American and global – in being present at BiS as a gateway to the emerging Brazilian market”, comments Cardama.

BetExpo

BetExpo’s goal is to allow participants to interact face-to-face with the biggest names in Trading in Latin America, bringing them closer to the dream, whether it’s to live on bets, earn extra income or just for fun.

The organization has already anticipated the presence of three prominent personalities in the sector: Nettuno (Professional Gambler and Youtuber), Pedro Feitosa (Sports Trader) and Pedrão Bet (Professional Gambler and Second Best Gambler in the World in 2016).

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The convention promises to deepen the discussion and sharing experiences of the most experienced bettors. The event will bring many strategies and teachings of technical topics such as tips, predictions and Handicap in a simple way, and that will help the public to understand how to find valuable tips for their bets with the best names in the market.

Afiliados Latam

The second edition of Afiliados Latam will take place on June 15, 16 and 17, 2022. Designed to highlight the affiliate segment – which is going through a period of frank expansion in the country – the debut of the event received a large part of the industry with stands of the most relevant national and international brands.

With more than 30 brands participating in the last exhibition, the event awarded everyone with the opportunity to meet the new names in the industry, aiming to expand networking after two years of restricted face-to-face relationships due to the pandemic.

With a significant number of participants in the first edition, Afiliados Latam 2023 tends to increase its audience and present a program focused on topics in vogue for the market, such as affiliate marketing in general, cryptocurrencies, NFT, tokens and much more.

BiS 2023

The Brazilian iGaming Summit (BiS) quickly became the main reference for the betting sector in Brazil. The event gained worldwide reach by providing the exchange of information and experiences between established players, new groups and influential figures in the Federal Government.

In 2023, BiS will once again receive politicians, regulators, operators, authorities, ambassadors and representatives of some of the biggest companies in the global industry to point out the future of lotteries, affiliates and sports betting businesses in Brazil and worldwide.

And one of the highlights of the BiS agenda will be the Brazilian iGaming Awards, which will be promoted for the third time and will take place on the night of the 15th. The awards ceremony is exclusive to the gambling industry and seeks to honor the brands, professionals and personalities who remain committed to making a difference in the market.

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Win Systems Celebrates Successful Participation at GAT Cartagena 2025

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Win Systems is celebrating the success of its participation at GAT Cartagena 2025. Throughout the exhibition, the company’s booth A7 became a major highlight, thanks to its innovative offerings tailored to the Colombian market—particularly in the segments of electronic roulettes and slot machines.

The new Symphony electronic roulette was undoubtedly the star of the show. This latest generation of roulette captivated both operators and visitors with its modern design, cutting-edge technology, and smooth, intuitive gameplay. One of the standout features was the Dynamic Paytable functionality, which allows players to customize their paytable with multipliers of up to 120x, significantly enhancing the excitement and player engagement.

Alongside Symphony, Win Systems also showcased the Lumina Plus roulette and the Allegro terminal, two high-performance solutions from its renowned Gold Club line. Lumina Plus impressed attendees with its striking visual presence and enhanced performance, while Allegro stood out as an ergonomic and versatile terminal—ideal for optimizing floor space without compromising gaming quality.

In terms of gaming content, the company introduced Money Grab and Fenghuang, two new titles that drew attention with their dynamic mechanics, special features, and eye-catching graphics. Meanwhile, proven titles like Jin Long and the Gamestar+ multigame continued to solidify their popularity, reinforcing the company’s strong portfolio of high-quality entertainment options.

Visitors to the stand also had the opportunity to explore Win Systems’ advanced slot cabinets—Sublime, Rhapsody XL, and ST3—which blend state-of-the-art technology with ergonomic design and superior performance, reinforcing the company’s position as a benchmark in premium gaming solutions.

“We’re extremely pleased with the impact of our participation at GAT Cartagena 2025. The outstanding reception of the Symphony roulette and the strong interest in our latest slot innovations confirm that we’re on the right track. We will continue to invest in innovative solutions aligned with the preferences of the Latin American market,” said Manuel Wladdimiro, Sales Director for Central America and the Caribbean at Win Systems.

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Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

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Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

 

Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development

Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.

Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.

“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.

Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”

Reals Expands Workforce and Strengthens Market Presence

Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.

Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.

With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.

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Compliance Updates

Peru Reports 40% Drop in Illegal Online Gambling

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Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.

In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.

Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.

The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.

“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.

In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.

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