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Group Jericho Eventos will impact the Brazilian betting market with three events in 2023

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SiGMA Group Acquires BiS Gaming Show in São Paulo

 

After two editions of the Brazilian iGaming Summit (BiS) with global repercussions and the grandiose debut of Afiliados Latam this year, Grupo Jericho Eventos confirms the date of the events for 2023 and will present yet another impactful novelty for the world market. This is BetExpo, an event focused on sports bettors and traders.

The group, a reference in holding events designed to promote the gaming and sports betting sectors, takes an extremely important step to further consolidate the theme and strengthen the subject in the country.

The first edition of BetExpo – which will take place at the same time as BiS 2023 and Afiliados Latam – will take place on June 17th and 18th of next year, in São Paulo. The biggest city in Latin America will once again host the biggest sports betting event, online casinos and lotteries in Brazil, as well as the first exclusive conference for the affiliate market.

Another great novelty for this third edition will be the change of venue for the event. Aiming to provide even more comfort, structure and meet the growing demand from brands and professionals interested in participating in the conventions, the group chose to transfer all appointments to the Transamerica Expo Center.

The president of Jericho Eventos, Alessandro Valente, explains that this decision was taken to welcome partners, sponsors, international players and the general public in the best possible way. “We had an extraordinary demand in the last edition of the event and we chose to hold this third in a space ten times bigger, which will provide even more comfort, a greater number of congressmen, more companies and space for networking”.

Carlos Cardama, co-founder of the event with Valente, also expresses his vision of growth for BiS. “The Brazilian gaming and betting market has enormous potential and, with the maturing of markets in already established countries, Brazil is now proving to be very interesting, at a time of opportunities for exponential growth. All companies are wanting to mark their presence in Brazil and we are very pleased with the interest of companies – national, Latin American and global – in being present at BiS as a gateway to the emerging Brazilian market”, comments Cardama.

BetExpo

BetExpo’s goal is to allow participants to interact face-to-face with the biggest names in Trading in Latin America, bringing them closer to the dream, whether it’s to live on bets, earn extra income or just for fun.

The organization has already anticipated the presence of three prominent personalities in the sector: Nettuno (Professional Gambler and Youtuber), Pedro Feitosa (Sports Trader) and Pedrão Bet (Professional Gambler and Second Best Gambler in the World in 2016).

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The convention promises to deepen the discussion and sharing experiences of the most experienced bettors. The event will bring many strategies and teachings of technical topics such as tips, predictions and Handicap in a simple way, and that will help the public to understand how to find valuable tips for their bets with the best names in the market.

Afiliados Latam

The second edition of Afiliados Latam will take place on June 15, 16 and 17, 2022. Designed to highlight the affiliate segment – which is going through a period of frank expansion in the country – the debut of the event received a large part of the industry with stands of the most relevant national and international brands.

With more than 30 brands participating in the last exhibition, the event awarded everyone with the opportunity to meet the new names in the industry, aiming to expand networking after two years of restricted face-to-face relationships due to the pandemic.

With a significant number of participants in the first edition, Afiliados Latam 2023 tends to increase its audience and present a program focused on topics in vogue for the market, such as affiliate marketing in general, cryptocurrencies, NFT, tokens and much more.

BiS 2023

The Brazilian iGaming Summit (BiS) quickly became the main reference for the betting sector in Brazil. The event gained worldwide reach by providing the exchange of information and experiences between established players, new groups and influential figures in the Federal Government.

In 2023, BiS will once again receive politicians, regulators, operators, authorities, ambassadors and representatives of some of the biggest companies in the global industry to point out the future of lotteries, affiliates and sports betting businesses in Brazil and worldwide.

And one of the highlights of the BiS agenda will be the Brazilian iGaming Awards, which will be promoted for the third time and will take place on the night of the 15th. The awards ceremony is exclusive to the gambling industry and seeks to honor the brands, professionals and personalities who remain committed to making a difference in the market.

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BGaming Launches a CSR Art Project in Brazil

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BGaming Launches a CSR Art Project in Brazil

 

Rapidly Expanding Content provider and renowned Art Institute in São Paulo partner up for an impactful creative project 

Popular iGaming content provider BGaming is proud to announce the launch of a CSR-driven creative project in collaboration with Brazil’s A7MA Art Institute to support local artists, strengthen its ties with the community, and reinforce its commitment to cultural integration.

A7MA Art Institute is a renowned cultural space and gallery in São Paulo that brings together artists, canvases, brushes, and creative minds – united by a shared passion for amplifying contemporary art deeply influenced by street culture.

Last year, BGaming collaborated with A7MA solely on a charity project, but this year, the partnership has evolved into a major CSR-driven art project, which includes BGaming’s ongoing ‘When Art Meets Gaming’ initiative, designed to showcase the talent of local artists during industry events.

The collaboration with the renowned Art Institute in São Paulo is one of BGaming’s largest and most ambitious to date. Two leading artists from A7MA will create a unique artwork to be showcased at BGaming’s stand N80 at BiS SiGMA Americas. One artist will craft a vivid recreation of the ‘Elvis Frog in Vegas’ game character, while the second will enhance it with unique artistic elements.

In addition, a unique graffiti pattern created by A7MA artists, symbolizing Brazil’s vibrant culture, will serve as the key visual element of BGaming’s presence in São Paulo during the exhibition period.

Attendees of BiS SiGMA Americas can see the results of this collaboration firsthand, with the artwork on full display at BGaming’s stand during the event. Four A7MA artists have created exclusive artworks to be featured on gift posters and postcards for BGaming’s clients and exhibition visitors. The pieces blend Brazilian local motifs, gaming elements, and unique artistic styles. Through this initiative, BGaming continues to learn from local cultures, showcase artists’ talent, and provide them with financial support.

As part of a CSR-driven creative project, BGaming will sponsor an exhibition at the A7MA Gallery, which will run from March 22nd to April 17th. This charitable effort will provide crucial exposure for local artists, spotlighting the talent that São Paulo has to offer. It will also highlight the crucial role that young artists play in the community, with many acting as educators and helping to nurture other young artists and inspire a broader sense of creativity.

Kate Puteiko, CMO at BGaming, said: “At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our ‘Art Meets Gaming’ project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures. A7MA has been an absolute inspiration to work with, and we can’t wait for everyone at BiS SiGMA Americas to see the result.

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Beyond the art itself, this collaboration allows us to make a real difference. By supporting local artists and launching charitable initiatives, we’re demonstrating that iGaming can be a force for positive change within the community.”

Marcos Ramos Enivo, Artist and Co-Founder at A7MA Art Institute, added: “We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art. By creating spaces that give these artists visibility, we not only foster local culture but also offer a new perspective on how people see and interact with the city.

We are immensely grateful for BGaming’s continuous support of the A7MA Art Institute. This partnership has allowed us to keep bringing color and life to the city in a creative way, positively impacting the daily lives of countless people.”

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CT Interactive goes live with Bet4 Perú

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CT Interactive with Bet4 Perú

 

CT Interactive continues its expansion in Latin America, taking another major step in the region by launching its games on Bet4 Perú. This partnership strengthens the company’s position in a market with growing demand for high-quality gaming content and enhances its reach among local players.

“We are thrilled to see our games go live with Bet4 Perú. This partnership allows us to reach more players and offer them exciting, high-quality gaming experiences. We are confident that our portfolio will resonate well with the audience of the operator and enhance the overall gaming offering of Bet4,” said Roberto Muñoz, Account Manager LATAM at CT Interactive.

This launch is part of CT Interactive’s broader strategy to expand its presence in Latin America, providing operators with a diverse and engaging selection of games. The company continues to form key partnerships in the region, ensuring its content reaches a wider audience.

With this latest collaboration, CT Interactive strengthens its market presence and continues to drive growth in one of the industry’s most dynamic regions.

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DATA.BET Joins BiS SiGMA Americas 2025

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DATA.BET Joins BiS SiGMA Americas 2025

 

Another step in expanding into this dynamic market

DATA.BET strengthens its foothold in the Latin American market with its presence at BiS SiGMA Americas 2025. This marks the provider’s debut with the booth at Brazilian’s show, highlighting its ambitious plans to present its premium esports betting and virtual content solutions.

At the stand E140, DATA.BET’s team will connect with current and potential clients and partners to introduce esports betting and data products enhancements. Visitors can explore technically upgraded Single Page Application (SPA) and interactive widgets designed to optimize the betting experience, especially for mobile devices, and operational efficiency. In addition, the company offers extensive esports coverage with 35+ disciplines and over 12,500 live events monthly. Together with its virtual sports lineup that features 600,000 events yearly, DATA.BET provides a broad spectrum of betting content.

“As the industry evolves, we remain focused on equipping operators with comprehensive solutions needed to succeed,” said Otto Bonning, Head of Sales at DATA.BET. “LatAm represents a key market for many betting companies. Our presence at BiS SiGMA Americas 2025 underscores the  dedication to this region and businesses that aim to develop it, and we can’t wait to connect with leading professionals and partners.”

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