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GameSquare Esports Inc. and Engine Gaming & Media Inc. Enter Definitive Arrangement Agreement

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GameSquare Esports Inc., a vertically integrated, international digital media and entertainment company focused on gaming and esports, and Engine Gaming and Media Inc., a data-driven, gaming, media, and influencer marketing platform company, announced that they have entered into a definitive arrangement agreement (the “Arrangement”) dated December 7, 2022 to combine their businesses via an all share deal, whereby each common share of GameSquare (a “Gamesquare Share”) will be exchanged for 0.08262 Engine Gaming common shares (the “Engine Gaming Shares”).

Following the all-share transaction, former GameSquare Esports shareholders are expected to own approximately 60% of the combined entity, and current Engine Gaming shareholders are expected to own approximately 40% of the combined entity on a fully diluted basis, and it is intended that the Engine Gaming Shares will continue to trade on the Nasdaq Stock Market (the “Nasdaq”) and TSX Venture Exchange (the “TSXV”) under the symbol “GAME”. The combined entity will retain the “GameSquare” brand globally.

Justin Kenna is expected to lead the combined company as CEO and Lou Schwartz is expected to oversee the combined company’s technology platforms, as President. In addition, Jerry Jones, owner of the Dallas Cowboys, and John Goff, Chairman and Founder of Goff Capital Inc., will continue to be the largest investors of the combined entity. Representatives of the Jones Family and Goff Capital will continue to hold significant board representation of the new company.

The combined company integrates GameSquare’s award-winning content, advertiser, and influencer businesses with Engine’s market-leading data, analytics, advertising, and marketing technology platforms. The transaction creates a market-leading, end-to-end platform with reach across esports, sports, influencer, publisher, and advertising networks for brands to connect with the increasingly difficult to reach youth culture audiences. The combined company will provide global brands and advertisers with solutions that develop innovative strategies to connect to youth audiences.

“Today’s announcement is a transformative opportunity for our customers, team members, and shareholders, as we build what we believe will be one of the world’s largest and most influential gaming, esports, and media companies focused on youth culture. The merger immediately expands our scale, which we expect will help us on an accelerated path to profitability in 2023, while creating an organization with a leading platform of end-to-end media, content, and technology assets. GameSquare and Engine Gaming have highly complementary core strengths, including broad product portfolios, and passionate team members committed to the gaming and esports markets. As a combined organization, we will have an enhanced platform and expanded resources, including essential data and analytic solutions, to serve a broader base of global customers and accelerate growth. I am excited by the significant opportunities we will have as a combined company to create substantial value for our shareholders,” Justin Kenna, CEO of GameSquare, said.

“We are thrilled to announce the merger with GameSquare. Engine Gaming’s unique technology assets, including live streaming data, analytics, influencer marketing platform, and programmatic advertising solutions enhance and expand GameSquare’s capabilities in connecting brands with fans. As a full service, integrated company, we will be able to meet the needs of any brand sponsor through our SaaS revenue-based technology platforms. We believe the combined company will drive powerful growth and scale, while enabling an accelerated path to profitability,” Lou Schwartz, CEO of Engine Gaming, said.

“This merger is the successful culmination of our previously announced strategic alternatives process. We believe the merger between GameSquare and Engine provides strong potential return for shareholders, and allows Engine’s stockholders to participate in the value creation of the combined company. The transaction satisfies all the announced goals of the strategic process – greater scale, catalyzing growth, and significant cost and revenue synergies,” Tom Rogers, Executive Chairman of Engine Gaming, added.

eSports

Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video

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Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.

The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.

Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.

Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.

“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.

At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.

“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

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Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

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Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

 

Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.

The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.

Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.

“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.

“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.

“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.

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TEAM VITALITY WINS INTEL EXTREME MASTERS DALLAS 2025

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Today, leading esports club Team Vitality was crowned champions at the Intel Extreme Masters (IEM) Dallas 2025, held at the Kay Bailey Hutchison Convention Centre. Most Valuable Player (MVP) Mathieu “ZywOo” Herbaut guided the team to an imperious victory in Texas, delivering standout performances throughout the tournament, particularly in the Grand Final against MOUZ. With this victory, Team Vitality is crowned the champions of IEM Dallas 2025, bouncing back from a narrow 2-1 defeat in the 2024 tournament, where they finished as runners-up.

ANOTHER TROPHY LIFTED IN TEAM VITALITY’S LEGENDARY RUN

The powerhouse lineup of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool all shone on the server, defeating several top-tier clubs, with “ZywOo” being named as the tournament’s MVP.

Kicking off their run in Group A, Team Vitality’s first match saw an impressive 2-0 win over South American side Legacy, showcasing their strength on both Inferno and Dust 2. The Upper Bracket Semifinals presented a closer challenge against GamerLegion, yet Team Vitality held firm and secured another 2-0 victory.

In the Upper Bracket Final, the French powerhouse faced Mongolian org, The MongolZ. The series began with a 13-10 Team Vitality victory on Inferno, but the MongolZ answered back with a 13-7 win on Nuke. However, the Bees levelled the series back on Mirage, where flameZ delivered a standout performance, leading them to a 13-11 victory. This victory continued Team Vitality’s 28-game win streak and secured their spot in the Playoffs Semi-finals.

The Semi-Final saw a rematch of the IEM Melbourne 2025 Grand Final, as the Bees faced off against Team Falcons. Dust II went the way of Team Vitality, with a commanding 13-7 win. However, the opposition roared back to take Train 13-6, setting up a grandstand final round on Inferno. Here, Team Vitality rallied together and managed to see off their rivals in close fashion, winning 13-11 to set up the Grand Final against MOUZ.

Team Vitality kicked off the Grand Final with a stunning comeback victory on Dust II, winning 13-11 from being 8-11 down. The Bees continued their early form into Mirage, asserting their dominance early to take a 13-9 win. The French club finished the 3-0 sweep on Inferno, taking a 13-8 win to secure the victory.

TEAM VITALITY EXTENDS THEIR REIGN IN COMPETITIVE CS2

The 2025 IEM Dallas title marks the club’s sixth Counter-Strike tournament win of the year. By defeating MOUZ at the Kay Bailey Hutchison Convention Centre, Team Vitality extends their historic streak – a triumph made even more meaningful by taking place in Dallas, a city deeply rooted in Counter-Strike’s competitive legacy.

Fabien Devide, President of Team Vitality, said: “I’m extremely proud of our CS team for securing yet another major title with this IEM Dallas victory. Team Vitality continues to showcase the strength and excellence of French esports organisations on the global stage, and we have no intention of slowing down anytime soon.”

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With the IEM Dallas title under their belt, Team Vitality have established their status as the team to beat for the remainder of the 2025 competitive calendar. Their unstoppable run will continue at the BLAST Austin Major next month, followed by IEM Cologne in July, where the team will look to continue winning trophies. By winning IEM Dallas, Team Vitality has already taken the first step in securing back-to-back ESL Grand Slams, a feat never before achieved by any other esports club.

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