partnerships
Tally Technology signs deal to deliver soccer predictions game for Ambev in Brazil

Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with AB InBev subsidiary Ambev to provide immersive prediction games for leading Brazilian soccer clubs Atlético Mineiro and Cruzeiro.
The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s predictions game to engage with fans during the Minas Gerais state championship final between reigning Campeonato Brasileiro Série A champions Atlético and Cruzeiro.
Having gained 4,000 registered players immediately after the game going live, Tally followed up with a product covering each of the two clubs’ matches played in June 2022. Ambev created a bespoke brand and developed a landing page where players could select games to predict, with the data collected from fans during each contest providing valuable insights for the brand. The program included an offer for 30% off the first beer home delivery order.
Tally’s relationship with Ambev began when it was chosen as a winner of the Golaço Challenge for start-ups in November 2021, after impressing the judges with its continuous fan engagement platform.
Having now signed a deal with Ambev to continue providing prediction games for Atlético Mineiro and Cruzeiro, across both the Campeonato Brasileiro and the Minas Gerais state championship, Tally is aiming to add more clubs and championships in future years.
Utilized by sportsbooks, broadcasters, leagues and teams to drive fan engagement and retention, Tally’s platform is designed to create new revenues streams through sponsorship activations, player conversion and data creation.
Barbara Mundin at Ambev, said: “As sponsors of Brazil’s premier sporting events, we are always looking for new ways to build relationships with the country’s hugely engaged, passionate fan communities. Ever since winning the Golaço Challenge, Tally Technology has impressed with its continuous fan engagement platform which has delivered both a fun, easy to play predictions game for supporters and highly valuable data-led insights for our brand.
Brad Vettese, CEO of Tally, said: “Brazilian fans are well-known for their devotion to sports and in signing this deal with a brand on the scale of Ambev, it allows us to serve a large, highly committed, and energetic community. Ambev has shown great faith in us since we started working with them and it’s gratifying to serve them with a unique fan engagement environment and a powerful data tool over the coming years. It’s a partnership that we see as going from strength to strength.”
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.
Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceara and Atlético MG.
Latest News
Potawatomi Casino Hotel Partners with White Hat Gaming

White Hat Gaming has entered into a multi-year partnership with Wisconsin’s Potawatomi Casino Hotel – one of the largest casino operators in the Midwest.
Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hat’s commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.
White Hat Gaming’s pioneering platform technology – already live in multiple U.S. states and Ontario, Canada – will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.
Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platform’s real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hat’s early leadership in the emerging Class II mobile slots sector – a promising and potentially transformative sector for the tribal wagering industry.
White Hat’s PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the company’s commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.
Max Wright, Founder at White Hat Gaming, said: “We remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. We’re confident that Potawatomi’s mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.”
Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: “We continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hat’s PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.”
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
Latest News
SCCG Announces Partnership with Belize Marriott

SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.
While the specifics of the engagement remain confidential, the collaboration will leverage SCCG’s global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCG’s ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.”
-
Latest News7 days ago
Blokotech appoints Nicolas Castearena as Commercial Director LATAM
-
Canada7 days ago
BCLC Launches “What’s played here stays here” Campaign
-
Latest News6 days ago
CT Gaming with First installations in Guatemala
-
Latest News7 days ago
Pollard Banknote Partners with Maryland Lottery to Launch First Back to the Future-inspired Scratch-off Game
-
Latest News7 days ago
St. Louis Cardinals Announce Marketing Partnership with bet365
-
Latest News7 days ago
Trustly Partners with Hard Rock Digital
-
Latest News7 days ago
AGS – Pioneering the future of omni-channel gaming
-
awards7 days ago
AGS Wins 2025 USA TODAY Top Workplaces USA Award