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Light & Wonder Unleashes Never-Before-Seen Gaming Innovations at G2E
Leading cross-platform global games company Light & Wonder, Inc. announced new products at this year’s Global Gaming Expo (“G2E”) that will bring wide-eyed wonder to players, customers and operators around the world. New products unveiled at G2E included COSMIC™, the Company’s newest slot cabinet and latest hardware innovation; THE CARD RECYCLER ™, a sustainable solution for operators; Light & Wonder LIVE DEALER by Authentic Gaming, a live casino experience; and enhancements to its industry-leading suite of systems.
L&W’s new products and innovations presented at G2E address the shift in player behavior. The movement in gameplay to immersive and connected offerings underscores the Company’s focus on building great games that the world wants to play across multiple platforms – land-based casinos, online and mobile – in both real-money and free-to-play social gaming markets.
“Over the past seven months, Light & Wonder has transformed from a diversified business to a company focused solely on cross-platform gaming and enabling technologies,” said Matt Wilson, CEO of Light & Wonder. “The new products we announced today will enable us to continue to lead the way. By investing in next-level experiences, content, technology, systems, hit studios and platforms that redefine gaming, we remain committed to delivering great games the world wants to play.”
Endless fun for players, wherever and whenever they play
COSMIC, a new slot cabinet, offers players an immersive experience with revolutionary fiber-optic lighting and advanced animations. The cabinet’s innovative contour design features a 27” top monitor display that flows seamlessly into the player panel, which includes the brightest bash buttons ever developed by L&W. COSMIC is the latest addition to the company’s chart-topping hardware lineup, joining KASCADA™ Dual Screen and its newest stepper cabinet, LANDMARK™ 7000.
The next generation of electronic table games will give players a live connection to the internet, bringing exciting casino experiences across any device. Light & Wonder LIVE DEALER by Authentic Gaming offers such an experience, using a bespoke studio environment to provide a wide selection of shared live tables available to all operators. Graphical elements, UIs and side bets can all be customized to each operator’s brand and players.
Wide-area progressive jackpots are now being made available to U.S. iGaming operators, premiering with the player-favorite DUŌ FÚ DUŌ CÁI™ game, 88 FORTUNES™ – JACKPOT FESTIVAL™, which features a recognizable symbol-based mechanic like the Light & Wonder land-based game.
“We know player behavior is changing, and we are passionate about bringing players the best digital experiences, no matter where they are,” said Dylan Slaney, EVP and CEO of iGaming, Light & Wonder. “With our recent acquisition of Playzido we are rigged for pace, accelerating our rapid custom game development for both in-house games and with our partners globally. Our other acquisitions, Elk Studios and Lightning Box Games, are consistently delivering and growing, with Elk preparing for U.S. licensing for launch and Lightning Box building on their 57% year on year growth. Light & Wonder continues to raise the bar for our fans, enriching their gameplay experience and bringing exciting, new worlds of play – all on the world’s most trusted iGaming ecosystem.”
Light & Wonder is also bringing its popular and top performing ETG game ROULETTEX™ to a standard roulette table. ROULETTEX offers players a supercharged roulette experience that keeps them coming back for more by allowing them to choose their own level of volatility and the chance to win up to 500 times the value of their wager on a single number. The game is now available on QUARTZ™ Hybrid, QUARTZ Standalone, TABLEMASTER™ QUARTZ and traditional felt.
Delivering industry-leading products to modernize and popularize the casino floor
The Company’s full suite of high-tech solutions and systems enables partners and casino operators to gather valuable, real-time insights into their casino floor activity.
“The ingenuity powering our program is unparalleled,” said Siobhan Lane, Light & Wonder CEO of Gaming. “We remain totally focused on fostering inclusive, high-performing experiences across our product line. As the only company with leading market positions in gaming, iGaming and social, we will continue to break barriers in the cross-platform space.”
Light & Wonder is also unveiling some exciting innovations in systems, technologies and shufflers:
- THE CARD RECYCLER: A smart utility that analyzes used cards for defects while simultaneously discarding damaged cards and recycling reusable cards into complete, casino-standard decks. This sustainable solution enables casino operators to minimize labor costs, cut annual card costs, reduce carbon footprint and maximize card supply.
- L&W Connect: The most established predictive analytical solution in the industry, with Slot Connect pulling data from more than 100 customer sites and sharing analysis to customers via a customer portal; and Shuffle Connect, a solution that taps into the shuffler and the smart shoe to count the number of hands dealt by table and time of day, giving casino managers a functional picture of their table game activity.
- Celebrity Celebration: an enhancement to the bonusing system that gives operators the ability to send a personalized video message to winners on the slot floor.
- ATOM™: An easy, point-of-play PIN debit solution that allows players to access funds without leaving the table or handling cash. AToM promotes increased player retention and provides real-time accounting and game reports.
- Linux operating system for IVIEW™ 4: improves cyber security on the casino network; and iVIEW Guard, a premium subscription service that provides active threat detection on the casino floor offered by a class-leading supplier of end-point protection.
Enhancing the player journey across all touchpoints
Additionally, heading into G2E, L&W recently announced that it had acquired all of the assets of House Advantage (HA), a leading loyalty and marketing software and technology provider known for its core platform, “HALo.” “The addition of HA’s industry leading software and technology solutions allows us to capitalize on the growing convergence of digital and land-based gaming,” said Matt Wilson, CEO of Light & Wonder. “With HALo, we gain a powerful omnichannel player loyalty solution that complements our current product family and enables us to deliver a truly differentiated offering. We look forward to highlighting this new offering with customers during G2E and beyond.”
Xsolla, a global video game commerce company, is excited to announce its collaboration with AbleGamers for an impactful charity campaign at TwitchCon 2024. This partnership aims to further AbleGamers’ mission of improving accessibility in gaming for individuals with disabilities through an interactive and meaningful activation.
Attendees who visit the Xsolla booth (Booth 1515-SW) at TwitchCon will have the exclusive opportunity to claim one of two specially designed charity pins. By sharing a photo of their pin on their social channels on Instagram, Facebook, or Twitter using the hashtags #LightstreamAble and #XsollaAble, participants will help raise funds for AbleGamers. For every qualifying social post, Xsolla and its partners will donate $5 to AbleGamers, up to $10,000. To amplify awareness, include hashtags: #TwitchCon #BongoCat #Lightstream #Xsolla #SoEveryoneCanGame.
“We’re thrilled to partner with AbleGamers at TwitchCon 2024 to support their mission of making gaming more accessible for everyone. By engaging with our booth and sharing their experiences online, attendees collect a unique piece of Xsolla and Lightstream memorabilia and contribute directly to the gaming community. It’s an incredible opportunity to connect the gaming community with a cause that promotes inclusivity and empowerment,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
2,000 pins will be distributed—1,000 featuring the iconic Xsolla Cat design and 1,000 co-designed with Lightstream. These limited-edition pins will be available only at the Xsolla booth on a first-come, first-served basis.
How Your Participation Makes a Difference:
- Peer Counseling: AbleGamers offers personalized guidance to assess player needs and provide optimal solutions for inclusive gaming
- Engineering Research: The organization supports the development of assistive technologies that remove barriers for gamers with disabilities
- Community & Inclusion: AbleGamers combats social isolation by fostering opportunities for camaraderie and lifelong friendships within the gaming community
By participating in this campaign, you’ll collect a unique pin and help fund critical resources and support for gamers with disabilities.
Industry-leading social media marketing agency SGG Media is thrilled to announce an exciting new collaboration with the prominent Canadian online casino PlayOJO.
Under the new agreement, SGG Media is set to become PlayOJO’s exclusive provider of live-action casino shows. Leveraging SGG Media’s extensive network of over 2,500 sports and casino influencers, these shows will stream thrilling casino experiences directly to PlayOJO players. Viewers will have the opportunity to interact with the streamers and place bets while witnessing all the exciting live casino action offered by PlayOJO.
Following the live shows, SGG Media will create and share short video highlights of the most captivating moments from the games across various social media platforms, engaging with SGG’s combined following of over 75 million fans. This is the third largest database of sports social media followers, a huge portion of whom have crossover potential and interest In the online casino industry.
The marketing agency has achieved significant success with its casino streams in 2024. They launched their groundbreaking ‘Casino Stream’ show in February. This innovative show offers nightly live-action casino games, providing viewers with an immersive experience in the fast-paced world of roulette, blackjack, slots, and other online games.
PlayOJO is one of the most popular legal online casinos in Ontario. The casino collaborates with major developers and content providers in the industry, offering a distinctive and enjoyable online casino experience to Ontarian’s, all of which will be highlighted as a result of this deal. “We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!”, says the PlayOJO Team.
SGG Media and PlayOJO are dedicated to ensuring a fun and safe online casino environment for players. Both parties will display clear responsible gambling messages throughout the streams, helping to inform players to gamble legally and responsibly.
Speaking about this commitment to responsible gambling, Troy Paul, CEO of SGG Media, said, “We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.”
On the deal, Paul said: “We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.”
Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more.
This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”
The Michigan Gaming Control Board (MGCB) has appointed Mark Evenson as its new board member. Evenson, a seasoned financial executive from South Lyon, is the Chief Financial Officer at Diversified Members Credit Union. His appointment took effect on Sept. 10, 2024, and will continue through Dec. 31, 2026.
Evenson succeeds Northville resident Robert (Bob) Anthony, a senior risk and quality partner of Pricewaterhouse Coopers LLP, who had resigned.
“We are excited to welcome Mark Evenson to the Michigan Gaming Control Board. His extensive background in corporate finance and community service will be invaluable as we continue our mission of ensuring fair and honest gaming operations across Michigan. His leadership will further strengthen our efforts to protect the interests of Michigan’s citizens and uphold the integrity of gaming within the state,” MGCB Executive Director Henry Williams said.
Evenson brings with him a wealth of experience in management and corporate finance. He holds a bachelor’s degree in management from Eastern Michigan University and a master’s degree in corporate finance from Walsh College. His leadership experience extends beyond the finance industry, having served for four years on the board of directors of the Plymouth Chamber of Commerce, including a year as the Chairman of the Board. He has also held other volunteer positions, including as a trustee with the Plymouth Canton Schools Educational Excellence Foundation and as a volunteer with the Plymouth Community United Way.
“I am humbled by the opportunity to be appointed to serve in this capacity. I’m looking forward to making an impact with the Board and our community as a whole,” Evenson said.
The MGCB is responsible for implementing, administering, and enforcing the provisions of the law related to the licensure, regulation, and operations of the three authorized Detroit casinos — MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown. The agency also licenses and regulates fantasy contests, regulates pari-mutuel horse racing and casino-style charitable gaming (millionaire parties), and audits tribal gaming compact agreements for the state’s 12 federally recognized tribes.
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