Latin America
PRAGMATIC PLAY APPOINTS CELESTE ARREDONDO AS COUNTRY DIRECTOR FOR PERU

The provider expands its Latin America team with a new Country Director for Peru
Pragmatic Play, a leading multi-product supplier to the iGaming industry, has bolstered its team in Latin America with the addition of Celeste Arredondo as the new Country Director for Peru.
Having held previous senior positions at local operators in Peru, Celeste Arredondo’s appointment marks the expansion of the leading provider’s localisation strategy in Latin America, which has seen Pragmatic Play expand swiftly across the continent with its multi-product portfolio.
Celeste Arredondo has joined a burgeoning team headed by Vice President of Latin American operations, Victor Arias, and looks forward to contributing to the impressive momentum that the supplier has nurtured in Peru.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Celeste has a wealth of knowledge and experience across several roles in the iGaming industry, and we’re thrilled to place her as our Country Director for Peru.
“Peru is a market that we have been interested in for some time, and having already established a foothold in the region, we look forward to seeing rapid growth in accordance with our localisation strategy.”
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Uruguay Introduces New 0.75% Tax on Casino and Gaming Bets

The Uruguayan Government has taken an important step toward legislating and taxing gambling activities. A new decree, decree number 167/025, gives life to a special tax on bets placed with electronic game machines and automatic betting systems installed within casinos and authorized entertainment spaces. It was signed into law by President Yamandú Orsi and Minister of Economy Gabriel Oddone and is a careful step in the direction of allowing more direct contributions to the state’s fiscal system.
The new regulation imposes a 0.75% tax on the total amount of each wager. That is, regardless of whether the wager is placed in chips, coins, bills, e-money, or other equivalent sources, the initial amount wagered by the player is subject to tax. The government explains that the tax event is actually the wagering event itself, and not the subsequent winnings or repetition that might occur during the game.
The decree precisely focuses on a particular segment of the gambling industry: games of chance with immediate results that are played through electronic or automated devices. Licensed casinos and entertainment halls, already regulated tightly, now have to include this new taxation burden in their financial management.
Significantly, the decree clarifies that the taxable base is the initial amount staked by the gambler. Any subsequent winnings accumulated during a gaming session will not be subject to taxation anew. This provision is intended to simplify the tax system, avoiding cumbersome calculations from continuous winning or the reinvestment of credits.
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Esportes Gaming Brasil introduces LOTTU, its new digital betting platform focused on innovation and user experience

Esportes Gaming Brasil has just launched LOTTU, its new digital betting and entertainment platform. Modern, bold, and interactive, the brand was created with the purpose of delivering a faster, more personalized, and more efficient experience for bettors.
With this launch, the group now operates with the maximum limit of three brands authorized by the five-year federal license granted by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), as established by Law 14.790/2023. In addition to LOTTU, the portfolio includes Esportes da Sorte and OnaBet.
“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability. It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles,” says Darwin Henrique da Silva Filho, CEO of Esportes Gaming Brasil Group.
With proprietary architecture and a high degree of customization, LOTTU offers features that allow greater flexibility for promotions, dynamic layouts, and a smoother user journey. The applied technology expands interaction and engagement possibilities, with an emphasis on responsiveness and operational intelligence.
“The arrival of LOTTU represents more than just a portfolio expansion. It materializes a brand that combines technology, aesthetics, and dynamism to deliver a truly differentiated experience. From concept to design, every detail was crafted to connect with the modern bettor, who values agility, trust, and innovation,” highlights Marcela Campos, Vice President of Esportes Gaming Brasil.
The system also incorporates monitoring tools that proactively identify signs of risky behavior—redirecting users to specialized support channels and reinforcing the group’s commitment to responsible gaming practices.
More than expanding its portfolio, the launch of LOTTU consolidates Esportes Gaming Brasil as one of the leading groups in the sector, with a strong institutional presence in Brazil’s sports and cultural scene—through initiatives such as sponsorships of clubs like Corinthians, Ceará, Ferroviária, and Náutico, and support for regional events such as Carnival, São João, and the Parintins Festival.
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Brazil Proposes Bill to Raise Gambling Age to 21 and Limit Monthly Bets

Brazil is considering changes to its gambling regulations. The proposed bill would raise the legal betting age to 21. It also aims to introduce a monthly wagering cap, limiting players to the equivalent of one minimum wage.
On Aug. 20, Senator Humberto Costa introduced Projeto de Lei 3,754/2025, a bill that aims to impose new restrictions on Brazil’s gambling industry. The proposal seeks to amend several articles of law 14,790/2023 (the country’s fixed-odds betting legislation), including a ban on gambling advertisements outside the hours of 10 p.m. to 6 a.m. across radio, television, and online video platforms.
The bill would prohibit public displays and sponsorships in cultural, artistic, and festival events. It would also ban gambling marketing in schools and universities and forbid advertising targeting anyone under the age of 21.
In addition to raising the legal gambling age in Brazil, Costa’s bill would establish a monthly betting cap for each player. That would be the equivalent of one minimum wage, which is BRL 1518 (approximately $276). The restriction would apply uniformly across all licensed operators.
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