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JUST REVEALED FOR 1st TIME: Twitter Sports Betting Data

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Sports betting has been a hot topic on Twitter for quite some time, and it makes sense why 7 out of 10 sports bettors are on Twitter for their betting needs, predictions, drama and memes. The volume of bettor-focused content and the quality of Tweets have drastically increased over the past few years as many states legalized the betting and it was no longer seen as taboo.

Data shows, that Twitter is the preferred resource for sports bettors when it comes to information sources used to place a sports bet, alongside broadcast websites (e.g. ESPN.com, FoxSports.com, etc.).

  • Sports bettors rank Twitter as the #1 place for staying up to speed on sports influencers’ opinions/predictions, injury reports/updates, team stats/records, lineups, Vegas odds, and other sports-related news.

  • 72% of sports bettors check Twitter to follow the status of their live bets once they’ve been made.

On top of being the go-to, the Twitter timeline attracts a premium sports betting audience and has a direct influence on their betting decisions.

  • Sports bettors on Twitter spend 15% more on bets annually, compared to sports bettors on other platforms. And 62% of bettors on Twitter place wagers weekly, which is more frequent than sports bettors on other platforms.

  • 7/10 sports bettors surveyed are on Twitter, and 33% of bettors on Twitter say they wouldn’t make as many wagers if it wasn’t for Twitter.

  • Sports bettors rely on Twitter because of the unique combination of content and conversation they find on the timeline. 36% of sports bettors use Twitter as their go-to source for anything sports betting-related.

  • The Twitter timeline often gives bettors FOMO. 65% of bettors on Twitter are most motivated to place a bet on a big event that everyone is talking about.

  • While Twitter has the veteran sports bettors, it also attracts those new to the game. 51% of bettors on Twitter started betting less than two years ago.

On the other side of the bettors themselves are the sportsbooks, and as they start to act more and more like media outlets themselves, they’re all prioritizing Twitter as a core component of their growth strategy. Sportsbook handles are pumping out content nonstop – from memes (check out witty handles like @DraftKings and @BetMGM for examples) to parlay promotions to breaking sports news – and many are developing Twitter-centric activations to directly engage fans.

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

 

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future

Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.

Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.

The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.

Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”

Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”

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Compliance Updates

Chicago City Council Members Pushing to Legalize Video Gambling

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Chicago City Council members are reviving plans to legalize video gambling in the city, introducing two ordinances that could bring hundreds of terminals to O’Hare and Midway airports and allow machines citywide for the first time.

One ordinance, introduced by Alderman Gilbert Villegas (36th), targets the city’s airports, where he sees both political feasibility and high revenue potential.

“The General Assembly has provided this opportunity through the casino bill. Yet, we’re not taking advantage of capturing dollars from one of the busiest airports in the country,” Villegas said.

“People are there, in some cases, one or two hours before. If their flight is delayed or they’re making a connection and there is a delay, there’s an opportunity to capture an audience that may not even be going to the city.”

Villegas’ proposal includes a $10,000 license fee per location, plus $500 per terminal. A separate terminal license would cost $1000, with an additional $500 per unit. If 400 machines each generated $800 daily, Villegas estimates annual revenue could reach $116.8 million, with the city taking a share through licensing and taxes.

Alderman Anthony Beale (9th) is pushing for a broader citywide expansion. His ordinance would legalize video gambling throughout Chicago, including in neighborhood bars and restaurants.

“We need to do it citywide and at the airports. We need the revenue and this administration has not shown a willingness to find new revenue that’s not gonna hit the taxpayers in every household,” Beale said.

Beale’s ordinance proposes a $500 license fee per location and a $1000-per-terminal charge for both the site and the machine itself. He has criticized the administration for dismissing the potential benefits, arguing that the current tax formula could be renegotiated with state lawmakers.

“That’s because they haven’t shown the willingness to go down to Springfield and change the formula. I’m hoping that submitting these ordinances will finally convince them to send a team down there,” he said.

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EveryMatrix Expands US Presence with Boyd Interactive Go Live

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Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.

Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.

SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.

Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”

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