Latin America
MARIO ALBERTO YEPES BECOMES NEW BETSSON REGIONAL AMBASSADOR FOR LATAM
Betsson, the LATAM leading online sports betting and casino operator, announced that Mario Alberto Yepes, Colombian ex-football player, will be the company’s official regional ambassador for Latin America. With this partnership, Betsson reiterates its commitment to contribute to the development of the betting industry in the region, working alongside sport experts to have an exciting offering, and maintain a high level of responsibility when it comes to safer gambling.
“We are proud to have Mario Yepes, one of the historical figures in Colombian and international sports, working with us. I am sure that his support will contribute to further raise awareness that like sports in itself, sports betting and online casino games are fun and entertainment, as long as they are done in a responsible manner”, said Santiago Melo, Country Manager of Betsson Colombia.
Yepes has had a significant role in the Colombian National Team, being captain in the FIFA World Cup Brazil 2014 where the Colombian team reached the Quarterfinals, achieving the best performance for the country in this tournament. With 102 games under his belt, Mario Alberto Yepes is the fourth player with the most international games played in the Colombia National Team, behind David Ospina, Carlos ‘El Pibe’ Valderrama and Juan Guillermo Cuadrado.
During his 20-year professional career, Mario Alberto Yepes played for top tier teams including Deportivo Cali, River Plate, Paris Saint-Germain, San Lorenzo and AC Milan.
Furthermore, being an AC Milan legend, a team which Betsson is the proud official betting partner in LATAM, he will support engagement of Milan fans across the region.
A year after retiring professionally in 2015, Mario Alberto Yepes made his debut as technical director, coaching Deportivo Cali from April 2016 to March 2017. Subsequently, from 2019 to 2021 he served as Sports Director at the Colombian Football Federation, where he contributed to the coordination and management of development plans for the national teams.
“I am really pleased to be partnering with Betsson, a company that gives sports, especially soccer, a lot of importance. I seek to maintain that close relationship with the sport that made me popular and that I was fortunate enough to be part of for so many years and I know that with Betsson, this will be possible,” said Mario Alberto Yepes.
With this partnership, Betsson reaffirms its commitment to work with sporting professionals to constantly offer an exciting experience, while at the same time support sports which, in turn, contribute to a better and healthier quality of life. An example of this is Betsson’s recent sponsorship of one of the most significant sporting events of the year: the CONMEBOL Copa America Women, which Brazil won, and Colombia placed second. Besides boosting brand recognition in Latin America, Betsson supported this tournament to further support gender equality in sports.
Gambling in the USA
INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT
Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.
Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.
The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.
The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.
Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”
Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”
For more information, visit infront.sport.
Latest News
BetSocial amplifies impact of Autism Awareness Campaign through partnership with AFETO Association
Betmotion is pleased to announce that BetSocial, its Corporate Social Responsibility project, has achieved significant success in its recent autism awareness campaign in partnership with the AFETO Association.
For the second consecutive year, this collaboration has not only promoted awareness of autism but also raised significant funds to support children and adolescents with Autism Spectrum Disorder (ASD).
BetSocial’s initiative demonstrated Betmotion’s commitment to social impact, highlighting its role in promoting community well-being. Over three days, the “Cofrinho Solidário” bingo room was the hub of activities, where 100% of the proceeds from sold bingo cards were directly reverted to the AFETO Association. This year, the campaign doubled the funds raised compared to the previous year and significantly increased card sales, demonstrating a growing community engagement.
“BetSocial was created to broaden our social action and strengthen the communities we interact with,” said Bianca Passos, Bingo Manager and one of the founders of BetSocial. “This campaign reflects our commitment to not only entertain but also positively contribute to society. We are thrilled with the support received and the results achieved, and this only reinforces the importance of initiatives like this.”
Compliance Updates
Spinomenal is now a registered provider in Peru
Spinomenal, the leading iGaming content provider, has expanded its Latin American presence by registering as a service provider in Peru. The approval from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) allows Spinomenal to provide its casino titles to the country’s locally licensed operators.
With Peru’s recent introduction of new gaming regulations, the iGaming environment is set for an exciting transformation. Spinomenal is thrilled to be part of this dynamic evolution, offering our state-of-the-art gaming solutions to energise and enhance the gaming experience within Peru’s thriving iGaming community.
Peruvian players will now be able to enjoy Spinomenal’s popular portfolio of games and some of the gems available are Majestic King and Demi Gods V.
Spinomenal CO-CEO, Lior Shvartz commented: “Latin America continues to be a key region for us and we’re proud to now be able to offer our titles within the regulated Peruvian market. Games have been hand-picked for Peruvians based on localised knowledge of player preferences gained by our experience in the market prior to the new regulation.”
-
Gambling in the USA6 days ago
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
-
Gambling in the USA5 days ago
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
-
Compliance Updates6 days ago
OpenBet bolsters compliance technologies with the launch of geolocation product, OpenBet Locator™, powered by Amazon Web Services (AWS)
-
Gambling in the USA6 days ago
Playstar Casino partners with Fast Track to accelerate growth in US market
-
eSports6 days ago
R&D rethink needed for sportsbooks to harness esports’ power
-
Compliance Updates6 days ago
Play’n GO breaks new ground with entrance into third Argentinian province
-
Gambling in the USA6 days ago
Boldplay™ to make U.S. debut after signing exclusive partnership deal with BetMGM
-
Latest News6 days ago
Rivalry Announces 2023 Annual Letter to Shareholders and Filing of 2023 Annual Financial Statements