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Almost Friday Media Announces Content Partnership with BetMGM

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Two Leaders will collaborate on co-branded content through the football season

Almost Friday Media, a comedy driven content network and lifestyle brand announced today that they have inked an exclusive partnership with BetMGM. The omnichannel deal will deliver assets across social media, YouTube, Discord, live streams, podcasts, events, merchandise, and newsletters

Sports is a vital pillar of the Almost Friday content ecosystem. As sports betting continues to come online in the U.S., we know it can be intimidating for the new fan,” said Andrew Kenward, Almost Friday’s President and COO. “We’re excited to work with BetMGM to create content highlighting how to responsibly enjoy the phenomenon sweeping the country.”

Almost Friday users will receive exclusive access to special co-branded promotions, betting opportunities, exclusive merchandise, and live events surrounding sports biggest moments. This will all be in concert with a coordinated media plan across the network.

Elevated, organic content is a key ingredient in our plans for keeping BetMGM’s voice differentiated as a premium online gaming platform. Almost Friday Media is a great partner to help us continue to distinguish ourselves as an industry leader,” said Matt Prevost, CRO, BetMGM.

Almost Friday Media is a network of 25+ brands that has quickly become one of the fastest-growing comedy voices in the world. The network has an audience of over 7M followers and delivers over 120M impressions per week.. Almost Friday Media has worked with blue chip brand partners such as Bud Light, GrubHub, Dunkin Donuts, Dave & Busters, and Sling.

According to Lloyd Danzig, Managing Partner of Sharp Alpha Advisors and an early investor in AFM, “The partnership with BetMGM is validation of Almost Friday’s unique ability to leverage relatable humor as a springboard into successful commercial relationships with the world’s top consumer brands.”

Latin America

Salsa Technology Hails Hugely Successful BIS SiGMA Americas

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Salsa Technology has hailed a hugely successful BIS SiGMA Americas where it presented its Latin America-ready solutions. Sao Paulo’s Transamerica Expo provided the backdrop for the Brazilian iGaming community to come together to discuss all the major trends and developments in the region.

From Salsa Technology’s biggest stand yet at the event, the team was on hand for the duration to share info about the cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. The GLI-certified PAM, Salsa Omni, was a hot topic for those seriously exploring the regulated Brazilian market. It provides a comprehensive solution that includes secure migrations for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet sparked many new conversations around partnerships.

“Seeing the sheer number of people visiting our stand and enquiring about our Latin America-ready solutions filled me with pride,” the founder of Salsa Technology, Peter Nolte, said. “There is huge momentum in the region following the regulatory advancements and we’re perfectly positioned to support those wanting to succeed here.”

Many productive exchanges were focused on Salsa Gator given its unrivalled ability to provide casino gaming in the regulated Brazilian market, complying with the specific requirements laid out by state regulators.

During the two days in Sao Paulo, Salsa Technology’s signature Senhor do Bomfim wish ribbons were in high demand, while the artisanal cachaca kept the conversations flowing.

“This year’s BIS SiGMA Americas event was the best yet for the business as the focus has never been sharper on what our solutions can deliver within the region,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “Attendees arrived with clear intentions and demands to discuss how best to expand into these regulated markets. Our preparation set the stage for significant success.”

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Compliance Updates

North Carolina Lawmaker to Introduce Bill to End College Player Prop Bets

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North Carolina legislator intends to introduce legislation to ban college player prop bets, according to a staff member.

North Carolina State Representative Marcia Morey, D-Durham, a former Olympic swimmer, will submit a bill by the bill filing deadline on Thursday to ban these bets, Hannah Smith, Administrative Assistant, told Gambling.com on Monday.

The North Carolina Legislature began meeting in Raleigh on April 24 with the session set to end on July 31.

Recently, NCAA President Charlie Baker, a former Massachusetts governor, called upon states to ban college player prop bets, which is short for proposition bets. Baker said these bets, based on an athlete’s individual performance such as the over/under on the number of rebounds the player might record, could undermine the integrity of games and lead to harassment of players.

Former North Carolina Tar Heel star Armando Bacot is among athletes who have expressed concern about harassment. Bacot said he heard from fans angry that he didn’t get enough rebounds in an NCAA tournament game against Michigan State – a game the Tar Heels won.

College Prop Bets Allowed in Some States

Some states already ban these bets, while others including Louisiana, intend to impose a ban this summer before the college and pro football seasons begin.

In other states, the proposed ban has met with resistance.

During a recent interview on The Edge, Arkansas casino executive Carlton Saffa told Gambling.com a ban would drive bettors to unregulated offshore sportsbooks or illegal bookies. He said a better solution is to keep those bets legal in regulated markets where irregularities can be spotted.

“Sunshine is the best disinfectant,” Saffa, the Chief Marketing Officer for the Saracen Casino Resort in Pine Bluff, Arkansas, said.

College player prop bets remain legal in Arkansas.

In North Carolina, where statewide mobile sports betting became legal in March, State Representative Jason Saine, R-Lincoln, said in a story on the WNCN-TV website that a college player prop ban is ‘a solution in search of a problem’. If athletes are being harassed, he said, campus police should crack down on those making the threats and make an example of them. A ban won’t stop the problem, Saine said.

“If we ended (player prop bets) tomorrow, this kind of behavior would still continue with fanatical people,” Saine said. “Follow rules of society, you don’t threaten anybody, or you shouldn’t be. And, that’s kind of my take on it. I don’t think we need a whole new set of rules to pursue something like that.”

Morey, the lawmaker proposing the ban, said people are ‘forgetting about the individuals who are actually playing the game and having the pressure on them’.

“Let’s give them a break,” she said.

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Latin America

Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas

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Award-winning provider highlights vast Latin American expertise at show

Full-service betting and gaming platform provider Sportingtech has introduced some of its newly-appointed Latin American team at this year’s BiS SiGMA Americas, showcasing how its local know-how and intuitive products can elevate any operator’s position in the region.

On-hand for the duration of the event in Sao Paulo was Marina Selmi, Latin America Regional Sales Manager, who outlined the full power of the supplier’s solution. Sportingtech’s expertise in the Latin American market was on display to more than 10,000 delegates, with the company boasting a comprehensive understanding of customer preferences across the region.

Laura Manzella, Senior Account Manager, was also present to provide insight on the current landscape. Manzella was able to inform partners of the latest regulatory updates and detailed the provider’s most recent technological developments to highlight its robust products.

Sportingtech has made great strides in developing its Latin America-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.

The supplier places a huge emphasis on its people and takes pride in fostering a collaborative and supportive culture. To coincide with this, there have been several key hires in senior positions across the company to help accelerate growth, following Chief Executive Officer Tom Ustunel’s appointment in December of 2023.

This year’s event saw Sportingtech pick up another high-profile industry accolade as Ustunel (pictured) won the coveted Chief Executive Officer of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for more growth across the globe in 2024.

“BiS SiGMA Americas is certainly one of the most important events in the calendar and we had a tremendous experience at this year’s show,” Ustunel said. “It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalized and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across Latin America.”

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